Alibaba: Crack Down Under The Line To Fight Half A Year To Help Investigate 1 Billion Yuan Counterfeit Goods

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With the help of a platform for rights holders, the Shunyi police in Beijing cracked down on the sale of counterfeit FILA.

Dens, involving about 4000000 yuan.

It is understood that the case is the first brand joint sale of the brand side after the establishment of the platform. After the collection of the clues, the suspects were arrested for only one month.

In the first half of 2016, Alibaba has launched dozens of cooperation with dozens of brands to crack down on counterfeit goods, providing hundreds of cases of fake cases, and assisting in investigating and dealing with counterfeit goods exceeding 1 billion yuan.

Enticing the family and friends to open a shop for a holiday

It is understood that Beijing has been engaged in clothing wholesale business, Mu Mou thinks that online selling is not easy to be caught, so he colluded with Zhang and others to process and assemble the semi finished garments without labels and the brand logo of "FILA", and sell the fake "FILA" clothing assembled by the shop.

Because the price of counterfeit goods is much lower than that of genuine products, the sales of fake FILA are good, so as to expand sales, Mu Mou and others have enticed relatives and friends to open a number of online stores for sale, claiming that they have found the way to make money.

However, the sale behavior of Mu Mou has already attracted the attention of the brand side "FILA", but how to lock the selling dens of Mu and others has become a brand side problem.

In the middle of this year, through the sharing of sales leads, the brand side finally grasped the chain of evidence of sales and sales, and locked its selling dens.

Beijing Shunyi police raid Mu Mou's selling dens

On the morning of July 7, 2016, the Shunyi police went through many days of squatting and investigation, and raided the residence and warehouse of Mu Mou.

More than 1500 fake brand clothes were found on the spot, more than 21000 fake labels, and more than 600 logistics documents have been shipped, and the initial statistics amounted to more than 400 yuan.

By FILA staff identification, Mu and other four sales of clothing are counterfeit.

At present, the suspect, Moumou, Zhang, Tang and Zhang Mou were arrested by the Shunyi Public Security Bureau for criminal detention on suspicion of selling counterfeit registered trademarks.

In a warehouse in Shunyi, Beijing, Momou has stacked all kinds of counterfeit "Fei Le brand" clothing. There are thousands of police statistics.

The more than 20000 "Fei le" brand label was checked in Mu Mou's residence.

According to Wang Yan, director of Alibaba's platform management department, the first sale of FILA under the line was the first case after the Alibaba's "right people build a platform".

"In this case, the brand side, the electronic business platform, the police, through the" rights of people to build a platform "to achieve an efficient interaction, so that the brand side of the fake clues, in a month will be able to land, the root of the fake shovel.

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Cracked under the line to fight hard half a year to help investigate 1 billion yuan counterfeit goods

Wang Yan told reporters that this year, Alibaba has launched dozens of cooperation against dozens of brands, providing hundreds of clues.

"Through these clues, the value of counterfeit goods that has been investigated has exceeded 1 billion yuan.

Categories include clothing, electrical appliances, sports equipment, auto parts and so on.

Huang Wenting, director of Legal Affairs Department of FILA, Anta group, said that FILA was the first group of brands to enter Alibaba's "platform for rights holders". Alibaba has been giving FILA a big support in combating online and offline counterfeit products.

Huang Wenting said that the fight against counterfeit goods under the line has always been one of the difficulties of the brand side. Alibaba's "right people build platform" enables the electronic commerce platform to interact with the fake clues of the rights world, so as to strike the line.

"In the future, we will continue to cooperate with Alibaba to combat counterfeiting and selling dens on the line.

At present, there are many clues in progress.

In July 1st this year, Alibaba launched a joint venture with more than 100 brands to launch a system of "right people to build a platform". The platform aims to enable Alibaba and the brand side to work together to solve the problems encountered by the e-commerce industry, such as counterfeit goods, intellectual property infringement and malicious complaints.

"One of the most important functions of this platform is that you can share fake clues. The Alibaba will provide clues to suspected counterfeit merchandise clues to the rights holders. Follow up leads can further cooperate with them, dig out fake clues, and find the origin of fake products."

In addition, in order to better safeguard the interests of consumers and brands.

In the first half of 2016, Alibaba made the four major measures to customize the brand. Besides regular complaint acceptance and offline strike, the Alibaba also launched four major actions, namely "LOGO smear governance", "Shanzhai governance", "sweeping haze action" and "duplication of tort governance".

The brand names such as "the same money", "imitation" and "comparable" and other brands have been dealt with strictly and voluntarily, and more than 20 million commodities have been processed from April 2016 to June.