Jin Ba Hong Zhong Xin: Feelings, Thoughts And Temperature

The heart of the British charity charity foundation opened on the scene.

Hong Zhongxin, chairman and President of Shanghai Ltd., shuttled between the crowd and exchanged greetings with friends from all walks of life.

This is not only his new attempt in charity, but also his new exploration after years of thinking about life and career.

In the new mode of public welfare of Hong Zhongxin, Ying Lin will help to build up a charitable and charitable town with characteristic help for education, charity, respect for old age, strong village and ecology.

When Bill Gate and other famous philanthropists came to England, they offered their star hotels and luxury villas to live in Hong Kong, and Hong Zhongxin wanted to invite them to the homestay experience and feel the philanthropic atmosphere of the heart.

Jinjiang never lacks entrepreneurship, and lacks the soil for the birth of business genius. However, it lacks the pursuit of career for one hundred years and a lifetime.

Many people can not finish this kind of change from perceptual to rational. Once the resources have accumulated to a certain extent, they will begin to enjoy it.

This is what Hong Zhongxin did not want to see.

Therefore, even if the strong fighter has become the leader of the men's clothing industry, he still refuses to stop. Therefore, from the very beginning, he has strictly planned the development of Lin's heart in strict accordance with the standards of inheriting a century.

A century is the two word that is deeply engraved in the mind of Hong Zhongxin.

He hopes that in the future, no matter who is the strong leader or the trader in the heart of Lin Ying, he will continue well.

Talking about feelings: combining business models with charitable ideas

"In the heart shop, people who donate materials are those who offer love and volunteers. They offer love, and those who shop are offering love. These love will also turn into strength to help more people, and a harmonious ecosystem between public welfare and people.

As a social entrepreneur, it is necessary to practise and influence more people to participate in public welfare and to form a good humanistic concept and culture, so as to enable public welfare charity to last forever.

Cheung Ming Men, my native English singer, sang "my heart of China" all over the river. He used music to publicize patriotism and influenced generations.

This song also left a deep impression on Hong Zhong Xin, who was influenced by his father and the philanthropist of Fujian merchants.

He has always been eager to do something meaningful for his hometown in his own way.

Under the overall economic downturn, this will become more intense.

"The downside of the economy is to integrate the resources of the British and foreign people at home and abroad, and to contribute their strength to their hometown."

But if we use traditional ways of donating money and giving money to launch charity work at a point to point, it will be difficult for us to create "hundred years of forest".

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How to make love sustainable? The carrier is very important.

In this way of thinking, Hong Zhongxin sprouted an idea of innovation, creativity and positive energy platform.

In July 23rd, the "heart shop", founded by the Jinjiang British Heart Charity Foundation, was officially opened.

This "public welfare shop" which combines the business mode with the concept of charity has attracted the attention of people at home and abroad.

On the opening day, love sales exceeded 500 thousand yuan.

When new things appear, they are inevitably accompanied by different voices.

In the face of people's doubts about the new mode of innovative public welfare development, Hong Zhong's credit adherence and conviction prove and infect the people around him, and let more people join in.

"As long as your heart is strong enough, it is valuable and meaningful to recognize this thing, and then do it in this direction. All problems will be solved."

In Hong Zhongxin's view, the core work of Ying Lin's core work should be based on the development and future of the hundred years.

Similar to build a brand in general, stick to its positioning and value, and continue to consolidate.

Only by running and managing the attitude and ideas of enterprises can we keep our heart in mind.

If only the wealthy who have the ability to do something for their hometown are donated simply, it is too simple and unsustainable.

He operates the heart shop as an innovation and entrepreneurship project.

"In this process, whether it is external search or from the internal volunteer team, we will screen people who are truly innovative and entrepreneurial, and have the concept of business management. They will be built as an innovation and entrepreneurship team in the near future.

Let them regard the heart shop project as an entrepreneurial project, and also give them corresponding dividends and income, prompting them to do this as a lifelong career.

With a professional operation team, this project will continue to grow.

Public welfare charities make his heart more abundant, but for this innovative form of public welfare, Hong Zhongxin is not only a passionate person, but also has a solid foundation and rational judgement from commercial insight.

He said that from a commercial point of view, if the relationship between buying and selling is right, then the project will be coupled with the dissemination of information and Internet, and the benefits of retail public welfare shops will be even higher.

Based on the actual industrial resources and favorable conditions of the region, the "heart shop" sells the articles to the community after collecting the idle items, and proceeds to donate the proceeds to the charity foundation.

In this way, we will enhance the self hematopoietic function of the British Heart Charity Foundation, and strive to extend philanthropy from education to respecting the elderly, strengthening the village and ecology.

Thanks to the continuous donation from loving enterprises, the purchase cost of goods in the heart shop is almost zero.

But many people are beginning to worry about whether the donation of love materials can be sustained.

In response, Hong Zhongxin's eyes were firm.

He told reporters that most of the love materials are donated by loving enterprises.

According to the experience of galloping shopping malls for many years, the supply chain management of consumer goods enterprises, no matter how fine and in place, will have scattered tail goods.

It is uneconomical for enterprises to sell the tail goods in another way, which requires higher cost.

Rather than spending a higher cost in dealing with scattered goods and devaluing their products, it is better to participate in heart shops, offer love and do good things, digest and recycle products, enhance brand awareness and value, and achieve a win-win situation; and from the perspective of consumers, people always have demand for daily necessities.

Why not do charity when shopping?

In addition to donating products, how to encourage more people to participate in the volunteer service in the heart of the city and form normalization? Hong Zhongxin has thought of a set of rules that allow perceptual knowledge to be pformed into reason, for example, providing volunteer service is also a kind of love donation.

Suppose that a volunteer has time to participate in services, he can first register and plan the love time to devote a year.

Then, he can customize his time according to his fragments, and which time to service every month and week.

Based on this, in the future, Ying Lin Xin may be able to issue "Ying Lin Xin" virtual currency.

For example, the volunteers who devote one hour per hour are equal to 50 yuan.

"For example, if you dedicate 1000 hours, the virtual currency you create is 1000 times 50, which means 50 thousand yuan for dedication.

At this time, Ying Lin Xin gave the volunteer a certificate. I believe the volunteers will be very proud.

And this will add a touch of color to their future social responsibility.

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In the heart shop, people who donate materials are those who offer love and volunteers. They offer love, and those who shop are offering love. These love will also turn into strength to help more people, and a harmonious ecosystem between public welfare and people.

Hong Zhongxin said frankly that this innovative form of public welfare can hardly be used as a reference in China, and the heart shop crossing the river is sorting out the best mode.

He believes that this innovative marketing mode and market behavior can be extended.

For example, under the premise of understanding the sales situation of different types of enterprises, we should plan commodities ahead of time, and make up for the short and prosperous season through multiple channels, multiple directions and multiple angles, so as to protect the vitality of enterprises.

"In addition, from the perspective of domestic industrial layout, enterprises have many idle stores, factories and other assets. In the future, the British heart can borrow more resources from the local development chain, and the ultimate goal is to get out of Fujian, and go to the whole country."

Talk about the idea: "no market plan"

"It is not resolute that it is not listed, nor does it have a timetable for planning the listing.

For a long time, I hope to build up a brand of Jin ba.

If we enter the capital market too early, we will worry about the impact and overdraft on a series of core actions to create a century old brand, so let's let nature take its course.

"Historical expectation is far away, and time order is ethical."

In the CCTV documentary power of the company, there is a saying: you can see how far the past can see how far the future is.

From the ancient times to the present, an entrepreneur must look at the history of China and look at modern enterprises.

Why is it important to say that lofty aspirations are essential to the foundation of an enterprise? No matter in the Han Dynasty, the common sense of "the rule of virtue" in the Tang Dynasty or the rule of Zhenguan in the Tang Dynasty is the construction of "employing people" and "governing the country by law" under the lofty ideal of rulers.

Looking at modern enterprises, we will find one striking consistency. That is, those companies that can go through the long history and have evergreen foundations have different development ideals from the growth stage, and eventually undergo a long and tortuous process of professionalism under the ideal to complete the innovation and innovation of management and operation system and enterprise culture.

Hong Zhongxin is also ambitious.

In the spring tide of Jinjiang enterprises competing for listing, the strong fighter who aims to build a century old brand is still sitting like a clock.

"It is not resolute that it is not listed, nor does it have a timetable for planning the listing.

For a long time, I hope to build up a brand of Jin ba.

If we enter the capital market too early, we will worry about the impact and overdraft on a series of core actions to create a century old brand, so let's let nature take its course.

From the beginning of the business, "one person can do a good job in a lifetime". This sentence as Hong Zhongxin's core business philosophy, the understanding of health and sustainability is largely "know how to focus, know how to mobilize all the strength and resources to contribute to the core contribution of our business, and do well in one point."

The "World Brand Lab" released by the world's brand laboratory in June 22nd (the thirteenth China's 500 most valuable brand) list has won the first value brand of Chinese business casual menswear with the brand value of 40 billion 768 million yuan in the 2016 year of the year.

Since the brand value of the initial 1 billion 31 million yuan climbed to 40 billion 768 million yuan in 2016, has made an amazing growth curve.

In the past 13 years, with the focus on the precise brand positioning of the business casual men's wear dominated by jackets, the strong men's wear has not only achieved remarkable results in brand reputation communication and reputation building, but also gained a considerable lead in the market scale through the unique marketing system and terminal construction.

When it comes to brand building and brand value maintenance, Hong Zhongxin believes that for a brand, its key driving force comes from "difference", and the core of its vitality lies in "healthy and sustainable".

It is true that unlike most of the clothing brands that are popular in the industry, since the brand monopoly began in 2000, it has been unswervingly pursuing the policy of "national retail price".

"No discount" has become a symbol of the male monopoly terminal shop, which is truly "different".

In recent years, all industries are facing the same downward pressure on the economy, but the performance of the company has been steadily enhanced.

In a complex and changeable market environment, brand strategy can still be relaxed, and it is closely related to the position that it insists on.

"This is related to the fact that Jin Ba always insists on the beginning.

The greater the economic downturn, the more the firm must stick to its unique positioning.

All along, the direction of brand building is toward high-end.

Suppose that because of the bad year, the price of the strong will drop down for the sake of its performance. That means that the position of the enterprise has changed, and it is unreasonable to see that the brand value is sustainable. "

Hong Zhongxin believed in this.

Hong Zhongxin believes that in this era of uncertainty becoming more and more prominent, we must constantly keep pace with the vision of "building a hundred years brand", and we must "keep up with the unexpected, stick to the position and adapt to changes and innovate."

Hong Zhongxin hopes to achieve "globalization" and "internationalization" in the 20~30 years of enterprises.

On the product, the strong tyrant menswear gradually realized the internationalized pformation of the whole R & D design team and the creative vision through sedimentation and accumulation. A large number of top level accessories suppliers serving the international brands have made the quality of the strong men's men more exquisite.

Through the pace of globalization, the company hopes to quickly integrate the most valuable and most suitable resources for enterprises. Now, the raw and auxiliary materials from Europe, Japan and other places already occupy half of the material.

Such metamorphosis is also happening in the marketing chain of the powerful company.

Through the pformation of the wholesale pfer retail strategy model and the introduction of the professional team, the RBA man's clothing effectively builds up the value accumulation of the brand in terminal construction, and forms the unique strategic advantage of the RBA terminal with "dress housekeeper" and "assembly consultant" as the core of the experience.

Hong Zhongxin told reporters that consumer demand has changed over the past few years. Consumers used to buy a set of business casual men's wear on any occasion. Now consumers distinguish between different business occasions, living occasions and leisure travel occasions.

Therefore, enterprises should conform to the trend and trend, and gradually converge from commodity structure and R & D innovation.

If the commodity structure of an enterprise can adapt to the core scenario of consumers, sales performance will not be affected or slipped.

It has developed three series of products of classic business, fashion business and light sports business.

"Professional, focus is very important.

Only such enterprises can make the profits accumulated every year as the fifth tires of the enterprise under the condition of good environment.

Hong Zhongxin thinks that corporate profits are not equal to the personal wealth of entrepreneurs.

Based on the advantages of capital, human resources and management resources, the strong Mens men's clothing not only completed the operation control upgrade across the whole business chain, but also realized the all-round optimization of the brand in commodity R & D, supply chain and marketing channels, and carried out a series of foresight and steady international exploration and attempt to make brand marketing and market cooperation with the international famous men's brands in Greater China.

Hong Zhongxin said that with the strengthening of the national economic strength, we hope that the future strong fighter can successfully represent the national brand of China's reform and opening up and go out of the country.

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Talking about temperature: The Legend of Fujian merchants in the past hundred years with "creating wealth remit"

"We hope that we can give some young entrepreneurs some inspiration and help through creating wealth exchange, and do a good job of project cooperation for them."

The development of an enterprise is a kind of "practice". The more excellent entrepreneurs, the higher level of practice. They should not only see what is useful for themselves today, but also see what they need tomorrow and the day after tomorrow.

Just like playing chess, some people can see the three step. Some people can see ten or even twenty steps.

There is no doubt that Hong Zhongxin belongs to the latter.

In addition to the powerful power, in recent years, Hong Zhongxin has given more energy, but instead, he is thinking about the future of young entrepreneurs and business groups.

This "standing asleep" person, even in dreams, is concerned about the entrepreneurs who are working hard in big cities.

Under this sentiment, the "power monopoly and wealth creation remittance" was created.

It is a warm organization that pays close attention to the creation of rich micro power and helps the entrepreneurial collective. Since its establishment, Hong Zhongxin has never wanted to get any return from business.

As a typical Chinese wealth maker, Hong Zhongxin also went through many hardships in his early business process, so he was especially able to understand the wealth creation crowd.

"I have met many people who are struggling and fighting hard to create wealth.

Most of them have dreams, start from scratch, and work diligently. They are simple, simple and energetic.

Perhaps it is because of the same experience that I am very aware of their anger and sadness, and feel better about their pressure, loneliness, hesitation and helplessness in Chuang Fu Road.

They are very progressive, not satisfied, want to communicate, want to learn, want to get greater development and success, but lack of valuable and temperature organization and platform.

So for a long time, I have been thinking, what can we provide for them in addition to providing them with comfortable and decent clothing and accessories? "Hong Zhongxin decided to do something for China's rich people.

Hong Zhongxin said that the rich people are usually very lonely, do not get the understanding of their families and friends, they are eager to find a temperature organization to communicate.

"I hope that through this platform, we can give some inspirations and help to the young entrepreneurs, and do a good job of project cooperation for them, and give them some interesting suggestions."

For a long time, Hong Zhongxin always believed that "people should have temperature and do things with a sense of touch".

The so-called temperature, that is, as an entrepreneur should have the respect of empathy, whether in business or team, must be simple and earnest while maintaining warmth.

It is the most direct embodiment of the internal staff and the establishment of the fortune and fortune.

The so-called sense of touch refers to the ability of insight in business.

From a market perspective, it is impossible to have a hundred percent rational judgement. Enterprises mainly understand consumers and markets, and expect the trend of change and the turning point of trend change in the near future. This requires people to have unique judgement and precise handle in the field.

One brick, one tile, one tree and one wood in Gu CuO Li burned the history of the struggle of Fujian merchants to fight together. The machine platform in the high-speed operation of modern chemical plants combined the past and the modern industry to show the historical legends and modern annotations of Fujian businessmen to more people.

However, in the era of information and Internet, Jinjiang, which has strong and complete traditional industries, is relatively weak in traditional high-tech, biotechnology and Internet industries.

The relatively restrained and low-key min merchants are conservative in cross-border cooperation in strange areas.

Hong Zhongxin believes that the strength of regional economic development and business groups lies in whether there is a large number of talents adapting to the future development.

Thinking of the future of Fujian businessmen and young entrepreneurs, Hong Zhongxin believes that Jinjiang needs to cultivate future entrepreneurs, people who need ideas, people who dare to create new ideas, come out to influence and make some attempts.

On the guidance of talents, Hong Zhongxin advocated using the way of traveling, so that young entrepreneurs could go out and understand the world better.

On the docking of human resources, he abandoned the traditional mode of heavy consultation. Instead, he inclined to adopt a light consultation method. He suggested that enterprises should connect with experts on practical issues, and seek online experts through online databases to provide solutions.

"In this way, the cost that the enterprise needs to pay is lower than usual, so as to achieve precise docking and improve efficiency."

Character impression

Four "very"

Leaders are the products of the times, and also lead the development of the times.

The real business leaders develop themselves and develop others. The latter is more important in the sense of power, interests and long-term sense of mission.

Hong Zhongxin had such a realm and a sense of mission.

Hong Zhongxin in the eyes of the public is an excellent manager, who must be respected and respected by many people who are not familiar with him. He has a rational mind, rich personal thoughts, and infectious and humorous words. He can not help being impressed by the personal charm of Hong Zhongxin. He has seen the king's demeanor and his unique style of hegemony.

This is the aura of business leaders.

People often say that people with warmth and feelings are always tired.

But Hong Zhongxin seemed to be so energetic all the time.

Hong Zhongxin, a reporter in his eyes, is very enthusiastic. He will chat with his brother about the development of the industry until 4:30 in the morning. He is very desperate. He has six months in a year to get to know the market. He is very decisive and knows what is right. He has a strong executive power and is very kind. He will chat with reporters like friends, talk about music and talk about all walks of life.

He affects everyone around him with his words and deeds, and this is exactly what business leaders have always done: they often do not deliberately express their human nature. They are good at conveying their subtle qualities through their own organizations, and have a profound impact on the growth of enterprises.