A New Mode Of Operation Has Been Put Forward By Private Birds.

July 26th, a few days ago,

Issued a record of investor relations activities.

Activity records show that terminal retail is still not ideal in the 1-2 quarter due to the overall weakness of terminal retail.

In addition, the news bird proposed a new business model of private customization.

In the case of severe terminal retail, the company says that the company has taken several measures: actively adjusting the network structure, focusing on supporting and maintaining the development of high quality outlets, optimizing the proportion of shops at the price of positive price, resolutely closing the outlets that do not meet the development strategy, improving the price performance ratio of products, improving the production and marketing rate, further improving the development of the electricity supplier business, and vigorously developing the shops of OLE; focusing on promoting the development of customized business, and making intelligent production and pformation to the three production bases of Wenzhou, Shanghai and Anhui.

As regards brand management, the retail brand of good bird is still not ideal. The birds will focus on promoting the whole category of private custom business, and enhance the brand management efficiency through intelligent pformation. HAZZYS brand is still maintaining positive growth; the price of treasure bird brand is declining; the brand of kmitchi is still in its investment stage; the brand of flangshton and San JE Luo is reduced; the brand of Ou's company keeps stable.

As regards the wedding birds, the agent is Italy shirt brand Kay Mitch, which is a professional shirt brand with high cost performance and great market potential. Through the improvement of its products, design and business structure, we believe it will become a successful brand.

At the operational level, the news birds launched a new model. The company focused on promoting C2B's whole category private custom business, hoping to achieve the goal of fixed sales, high profits, no inventory and less capital occupation.

The new mode is in the breeding stage and has great market potential.

From the point of view of segmenting the market, the private custom market is still substantial, which satisfies the needs of modern consumers' personalization and fashion, while the general personal tailoring shop can not meet the demand in large quantities.

The Phoenix bird uses the advantages of industrial intelligent production to meet the needs of mass customization, so as to reduce production cost and reduce inventory risk.

The mode of private customization is the modeling, dismantling and collocation of the fashion and fashion elements, and constantly updating, revising and enriching the basic data. With the continuous expansion of the user scale, the components are standardized so that consumers can freely combine to meet the needs of consumers for fashion and personalization.

The news birds will also provide 3D fitting system to enhance the consumer experience.

The bird says it has a certain replicability.

According to the good foundation of the information technology, the large-scale personalized intelligent customization system is established, that is, according to the customized orders of consumers, the order information instructions are generated through intelligent data analysis and information integration, which drives the intelligent factories to make large-scale personalized manufacturing.

Enterprises with advanced information systems can achieve mass customization.