China Maternal And Child Market Research Report Released Recently

Roland Begg recently released China's mother and child market Research Report to estimate maternal and child market in China in the next five years (including pregnant women) product The scale of infant products, maternal services and infant services) and the development trend of industry channels were analyzed. The report predicts that the market potential of Chinese maternal and child babies is huge and will grow at 15% annually in the next five years. The overall market size will grow from 1 trillion and 800 billion yuan in 2015 to nearly 3 trillion and 600 billion yuan in 2020. With the increasingly fierce competition in the industry and the escalation of consumer demand, integration of products and services, integration offline and online become the trend of mother child retail channel development.

Roland Begg commissioned the research conducted by the world famous market research company to show that it is fully integrated by China. Second child policy In the next five years, the market demand for mother and infant will continue to rise in the next five years.

1) consumers can purchase more than one channel.

2) the concept of family disposable income in this report: total household income minus tax and fixed expenditure in daily life, including non consumer expenditures such as rent, loans and premiums.

Among them, the baby (-1 to 14 years old) products and infant services will remain the dominant position. The market capacity in 2020 is expected to reach 1 trillion and 700 billion yuan and 1 trillion and 740 billion yuan respectively, and the market growth rate will reach 12% and 17% respectively. Food and clothing account for a relatively high proportion in the baby products market, which is expected to account for 67% of its total share in 2020. Education accounts for the largest share in the baby service market and accounts for about 35% of its share in 2020.

In terms of consumption level, infant age, family income and market level will lead to consumption differences. At present, the per capita consumption of the mother child market in the country is about 7748 yuan per year, of which the average annual expenditure per capita is about 4299 yuan, and the average annual expenditure per person is about 3449 yuan.

In 2015, the consumption of children in each town amounted to 11197 yuan, of which about 39% were service consumption. The higher the age of the infant, the higher the family income level and the higher the urban market level, the greater the proportion of service consumption will be.

5) first tier cities: low income <6 999= "7=" "000-14=" "999=" "15=" "000-30=" "000=" ">30000 yuan / month"; second tier cities: low end revenue <4 999= "" "" "" "" "" "" "" "" yuan / month "; three or four tier cities: low end income", "" "" "" "" "" "" "" "" / yuan "/ month).

6) according to urban population calculation

In terms of sales channels, the proportion of online channels in the mother child market is expected to increase from 32% in 2015 to 40% in 2020. Although the growth rate is fast, the offline channel is still the mainstream, and will further develop along with the expansion of China's shopping centers.

In the various formats of online channels, mother and child stores are expected to leap into the first channel in 2020, accounting for 40% of the offline market share. On the line side, the channel presents the pattern diversification trend, the comprehensive online shopping platform occupies the relative superiority by 40.5% share, the mobile terminal is expected to account for about half the share of the online shopping market in 2020.

With the introduction of a series of policies to regulate and encourage the development of mother child market in China in recent years, Roland Begg pointed out the development trend of the retail channel for mother and infant for the relevant enterprises, so as to help them complete the strategic layout as soon as possible, and flexibly adjust to the actual situation, so as to maintain their advantages in the fierce competition day by day.

Product and service integration

There is a large number of joint selling scenes between the product and the product, and between the product and the service. Therefore, one-stop shopping and experiential consumption have become an increasingly important channel choice influencing factor for maternal and child consumer groups, and help to control the time cost of consumers, as well as improve channel trust and customer stickiness.

1 points are very non concern, 5 points are very concerned.

The survey results showed that 80% of consumers expressed the possibility of buying other mother child products when they were receiving maternal and child services, or could consume services when buying products. In order to meet the diverse needs of consumers, channel providers are constantly moving towards the provision of products and services of the whole category.

Online and offline integration

In the mother child market, consumers are increasingly choosing different consumption channels according to different product / service categories, rather than relying solely on single channels. At the same time, considering that the product / service category and consumption channel of maternal and child children will change with the age of the baby, the brand and retailers need to go hand in hand and expand to the whole channel in order to cover the whole cycle of consumers.

The survey results show that more than half of the consumers will consider both online and offline channels when purchasing mother child products. At present, 1/3 consumers have used the APP developed by offline retailers, which shows that the channel development of all channels has achieved certain results.