CC&DD: Fill In The Blank Of China'S Cheap Fashion.

Born in England, from two place.

Sister CINDY and CANDICE were created.

CINDY and CANDICE sisters love fashion very much, but they feel it.

For the masses far away and high above.

So they aspire to integrate fashion into the lives of ordinary people and create fashions that everyone can afford.

CC&DD's clothing is not a simple stack of fashion elements, but a simple cut of clothing to highlight the fashion elements, fashion is not open, more intimate and soft.

The Shanghai mountain Cott company found this blue ocean running in the form of brand.

In 2006, the company successfully obtained the CC&DD brand's China regional agency from CC&DDINVESTMENT LIMITED.

In August 2007, CC&DD officially entered the Chinese market, thus filling the gap in the Chinese market.

How exactly is CC&DD developing in China? Users say analysts give you the answer.

CC&DD age of consumers

CC&DD consumers account for the largest proportion of consumers aged 20-29.

And CC&DD itself is an intelligent white-collar worker between 20-30 years old.

It shows that CC&DD has done a lot of work in the field of crowd positioning, and combined with the characteristics of its own products, it has achieved expectations.

Although CC&DD is located in the younger generation, the proportion of consumers between the age of 30-39 has reached 25%, indicating that this is a very good market. CC&DD can not only produce a single item suitable for young people, but also introduce clothing that is suitable for older women. This will increase the proportion of female consumers, so CC&DD can hold more than 60% of consumers.

The proportion of men and women in CC&DD is very close, because CC&DD launched MR.CC&DD, dedicated to the pursuit of fashionable 80 and 90 men, and now the proportion of men and women has reached such a distribution. This shows that CC&DD has made use of the influence of women's clothing brand to promote the development of MR.CC&DD. Women's wear and men's wear can be more activities together, or some lovers' clothing, complement each other, in order to achieve a win-win result.

Judging from the proportion of consumers on micro-blog, CC&DD consumers now prefer consumers aged 20-23 to CC&DD, indicating that consumers are biased towards younger people, and the purchasing power of these people is not very strong.

If CC&DD wants to develop better, it is bound to attract more consumers over the age of 24-30, and further and meticulously delineate the age of 20-30.

CC&DD consumers' positive and negative evaluation

The positive and negative evaluation of consumers is mainly about whether they are genuine, indicating that the sales channels of CC&DD clothing online are too chaotic and the quality is uneven.

CC&DD should standardize the online operation and make the channel sources more uniform. Do not let counterfeit products destroy the brand image of CC&DD's painstaking efforts.

CC&DD's product design capability

CC&DD's products are respecting the principle of small quantity, and some products are limited.

Its strong design power ensures that products are launched in 18 bands, and improves the products in combination with the characteristics of the Chinese market, thus ensuring the integration of international background products with the Chinese market.

The product is young but not stylish, distinctive and atmospheric, suitable for white-collar workers.

CC&DD's promotion activities in China

Strong attack on CHIC (China International Fashion Expo).

With the help of CHIC2008 platform, CC&DD can deduce the connotation of CC&DD brand, realize the rapid upgrading of the industry's reputation, and absorb excellent franchisees to accelerate the layout of the whole country's channels.

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Full participation in China fashion week.

CC&DD, as a rising brand of design and "advocates of parity fashion", has greatly enhanced the position of products on the stage of China International Fashion Week, thus directly promoting the landing sale of Chinese market.

Use various media platforms to create momentum.

(1) CC&DD first became associated with the Xiamen International Youth micro Film Festival in 2014. In 2015, CC&DD co operated with it as its chief partner. CC&DD took part in the festival activities and gave high attention and support to this rapidly developing art field. (2) CC &DD joined hands with Huayi Brothers to create the first new media fashion show in China, which promoted the story and connotation of the brand well.

CC&DD survival of Chinese stores

From Baidu map, we can see that there are many stores in China's CC&DD line, which is benefited from the marketing support of CC&DD brand.

CC&DD will carry out deep marketing support, store expansion support, operation system improvement and complete monopoly support system for offline stores.

Offline stores are more conducive to CC&DD's brand penetration in various cities, so that consumers can quickly understand this brand, and facilitate brand building and promotion.

But is CC&DD well managed by offline stores? This is worth our follow-up observation and tracking.

Follow-up observation and pondering questions

From the above pictures, we can see that consumers are most concerned about the quality of CC&DD, taking into account fashion and parity, and considering the quality of products. This is undoubtedly a huge problem.

Although CC&DD advocates the use of simple tailoring and not looking for advanced fabrics, is it difficult to make any new breakthroughs in the long run? Is it true that consumers in parity Fashion China really buy? This is worth pondering.