The Signing Ceremony Of RBA'S Men'S Wear And Tencent Sports Olympic Strategic Cooperation Was Held In Beijing.

In July 28th,

The signing ceremony of the strategic cooperation with the Tencent Sports Olympic Games was held in Beijing.

Jin Ba men's wear (Shanghai) Co., Ltd.

Vice President Gong Yanqi, vice president of Tencent network media business group, general manager of advertisers, Luan Na, general manager of Tencent sports operation Zhao Guochen and other high-level representatives attended the ceremony and delivered speeches to jointly unveil the prelude to Ping Tai cooperation between China's business casual men's leading brand and the Olympic Internet communication advantage.

According to the plan of cooperation, the power of the RIBA man gets the total naming right of Tencent's "Olympic Games". Tencent will use its own wide coverage and cross platform Internet resources, with the help of Rio Olympic Games, so that the strong men's brand will go deeper into the hearts of more consumers.

Participant photo

"In the past eight years, from the Beijing Olympic Games to the London Olympic Games, Tencent has been the preferred media for users to read and watch Olympic reports," Luan Na said in a ceremony speech.

Now, Tencent sports has been fully prepared to provide users with fast and abundant Olympic information during the Rio Olympic Games, and build an efficient and in-depth marketing platform for partners to create more opportunities for emotional exchanges and interaction between partners and end-users.

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Luan Na, vice president of Tencent network media group and general manager of advertiser Department

Taking advantage of the Olympic Games, the strong tyrant men's clothing opens the integrated marketing communication.

In the 36 years since 1980, the "power tyrant men's wear" has been constantly improving jacket. It is committed to providing jackets and leading business casual men's clothing to become the "clothing steward" and become the "respected international men's wear leading enterprise".

Since 2000, the strong men's wear has become associated with international major sporting events.

Over the past ten years, the strong fighter has continued to cooperate with the core TV media to win the world's boxing tournament, the world cup and the Olympic Games. It has become a leading brand in the domestic business casual men's wear industry, and its brand value has exceeded 40 billion in 2016.

In recent years, the mobile Internet has experienced explosive growth. The upgrading of mobile intelligent terminals and network technology has further refreshed the mode of information pmission and interpersonal communication.

In terms of brand communication strategy, the strong fighter's men's clothing has constantly made adjustments and tentative explorations, and actively explored the media form and path that conform to the needs of consumers in the new media environment and accord with the propagation characteristics of the strong men's men's clothing.

To grasp the new wave, in 2016, the power fighter first decided to cooperate with the network news media to carry out integrated marketing communications, and chose the Tencent platform with the most resource advantages.

Gong Yanqi said: "Tencent based on QQ and WeChat's two social tools to build large crowd data and communication ecology, can understand the consumer's identity and demand on the basis of a highly effective brand information push, to achieve a more resonant communication with consumers.

Tencent's rich brand new media integrated marketing communication case also drives the exploration of the new era of media.

The cooperation between Jin Ba man and Tencent is the first show of the integrated marketing communication of the new media.

We hope that this cooperation will accumulate a rare experience for the development of a stronger and more diversified brand communication system in the future.

Speech by Vice President Gong Yanqi, vice president of Jin Ba menswear (Shanghai) Co., Ltd.

Build a strong network of Olympic Games line-up Tencent helps brands stand out

Meet Rio, Tencent Olympic report resources Reloaded

Tencent is "the only Internet service partner of the Chinese Olympic Committee" and "China sports delegation's Internet service partner", which has an unparalleled advantage in news resources in Rio Olympic Games.

In order to fully tap the first-hand news resources and collect more live reports, the Tencent will send more than 150 reports to the Rio front, and will combine the strongest star reporting groups to get close contact with the champion resources to deepen the content of the report.

Not long ago, Tencent sports released the Rio Olympic Games reporting model with the support of mobile Internet technology and the "social Olympics". The drive of "social and technology" will greatly promote the participation of the masses in the Olympic Games, which laid the keynote for the media of the 2016 Olympic year.

Cross platform, new means, Tencent deducts higher, faster and stronger.

According to Zhao Guochen, in this cooperation, Tencent set up a new marketing platform for the partners of the powerful male tyrants men's "Olympic Games".

This is an important information column of Tencent news during the whole Olympic night time. It is a basic column for users to understand Rio Olympic news.

Under the framework of cooperation, PC terminal QQ pop-up, WeChat news plug-in and Tencent news APP will push the Olympic Games every three days.

Zhao Guochen, general manager of Tencent sports operations

The most striking highlight of this cooperation is that Tencent first realized the commercialization of Tencent news APP important news push, allowing the brand to accompany the most fresh and exciting Olympic news to users directly.

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While meeting users' demand for dynamic news in the Olympic Games, Tencent will also give full play to the social advantages of Internet products, create a full sense of Olympic participation for hundreds of millions of users, and provide opportunities and space for partners to have in-depth exchanges and interaction with users.

During the Olympic Games, Tencent will invite visitors to visit Rio Olympic Games through cross-platform interaction and enjoy the local customs of Brazil.

Leaders exchange gifts

The combination of Tencent's superior resources will bring the biggest brand exposure opportunity to the column owners.

The two sides hope that through this strategic cooperation, hundreds of millions of netizens in the Olympic Games Lenovo will play the brand of "strong tyrant men's clothing", arouse the Chinese netizens' infinite love for the strong men's brand, and create a case of Olympic marketing communication, and set up a benchmark for the industry.