A New Wave Of "Advanced Customization": Chinese Brands Go Global

Beijing time July 25th, jointly sponsored by the State Sports General Administration's small ball sports management center and the China Golf Association, the "National Olympic team's ceremony for the Olympic Games of the Chinese National Golf Team" was held at the national training base of Beijing Sport University on schedule. After 112 years, the golf course which was once again returned to the Olympic Stadium aroused widespread concern from all walks of life. For Chinese National Golf teams, this is the first time they have been in the Olympic Games and the first time they have appeared in the world.

Raise the national flag and play the national anthem.

Zhang Xiaoning, vice-president and Secretary General of the China Golf Association, director of the small sports management center of the State General Administration of sport, speaking at Nanshan dress and new dress.

After 112 years, golf first went out to the Olympic Games.

After the solemn national anthem sounded, the leaders of the Chinese national golf team, Wu Ashun and Li Haotong, gave excellent speeches to the coaches. In the speech, Wang Liwei, the deputy director of the small sports management center of the State Sports General Bureau, who was in the collar and the formal dress, said in his speech: "the first race is not easy to achieve the four person full scale competition, but they are not alone. Behind them is the support of the 1 billion 300 million Chinese people. After more than 10 years of hard work, especially in the training system, the Nanshan International Training Center, golf school, Zhuhai Golden Bay youth training project has cultivated a solid foundation of golf talents.

Wu Ashun, Li Haotong and official Wei Qingfeng (middle) are dressed in Filat's advanced custom to take part in the expedition ceremony.

Wu Ashun and Li Haotong took part in the expedition ceremony in Filat's advanced custom dress.

Wu Ashun and Li Haotong, as the two male athletes to the Olympic Games, said at the scene that the first Olympic Games were very exciting and would contribute positively to the development of Chinese golf with their own good performance.

It is reported that Wu Ashun, Li Haotong, Feng Shanshan, Lin Xi Yu four national team will be in St Paul recently, preparing for the Rio Olympic Games.

For the Chinese golf team's first Olympic show, Zhang Xiaoning, director of the National Sports Administration's small ball sports management center, expressed the hope that the team will make a breakthrough and win the Olympic medals.

Chinese Golf Association officials wear new suits in Nanshan dress to attend the Olympic expedition ceremony

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Standing at the top of the mountain, the design is well received.

At the launch ceremony, a "sponsor's handover of Olympic golf equipment to the national team" was also held. The reporter noted that all sponsors such as bryin, beech and Han came from China's local brands. What impressed him most was the new Chinese dress worn by the coaches and athletes of the China Golf national team and the officials of the China Golf Association.

Distinguished from the red and yellow coloring and traditional design of the Chinese Olympic delegation, dubbed "tomato scrambled eggs", which is known as "tomato scrambled eggs", the appearance design of the ceremony is very international. The color of the Olympic Games is in an international popular Tibetan blue. The biggest highlight is the adoption of the collar style, the distinctive style of the Chinese style and the solemn ritual. From the natural button to the handheld buttonhole, the design concept of the luxurious fabric cutting and cutting is interpreted, which perfectly matches the golf item's "noble sports" project attribute.

It is understood that these designs are from the leading Chinese textile and apparel industry chain enterprise - Shandong Nanshan Textile Garments Co., Ltd.

"Nanshan Milan research and development center in Italy is responsible for these.

The flower pattern and texture design.

The style design of clothing is responsible for the research of Nan Shan professional wear research, which is one of the new R & D institutions of APEC conference, and then by the Italy expert team of Nanshan. The standard of craft and edition is made, which makes the formal style maintain the formal sense of business suit and the working principle of mobile people's shape, and has excellent wearing comfort.

A Nanshan official said at the event.

The upsurge of "advanced customization"

Why is this formal dress?

The "first lady" Peng Liyuan, dressed in the "exceptional" brand advanced custom brand in China, has been well received by all walks of life in the past few years. The people have an intuitive and image understanding of the Chinese local "advanced custom" clothes, and consumers at all levels have a new understanding of the personalization and quality sense of the clothing. The new dress at the ceremony has not only made people feel the exquisite workmanship of China's top "advanced customization" brand, but also made people see fashion clothes that can be affordable and tentacled.

The reporter further learned that the formal dress of this appearance reflects the world-class standard and master style of the "advanced customization" of Chinese leading clothing enterprises. Its material comes from the super Merino wool from the Nanshan Australian ranch, and the only 1500 pure breed bred Merino wool. It has excellent natural quality, the Seiko work of up to 280 processes, and the national master team of Nanshan Milan R & D center controls the edition.

Nanshan textile dress is the only official costume sponsor of China Golf Association and China Golf national team for ten years, adhering to the concept of "high starting point, high standard and high level".

Through the combination of costumes and golf, the core values and brand spirit of consumers have been conveys to consumers. It has also made important contributions to the establishment of health and fashion images on the world stage, highlighting the social responsibility and state responsibility of a world-famous textile and apparel group.