Adidas "Summer Training Country" Officially Unveiled In Shanghai Century Park.

Global sports leaders

Shanghai Century Park officially unveiled the hottest national sports event this summer, Adidas's "summer training country", which combines the four core sports categories of football, basketball, training and running to create the coolest stadium in Shanghai.

On the day of the activity, the stars were shining. Eddie Peng, the spokesperson of Adidas sports performance, Jiang Jinfu and actress Zhang Lan Xin, who came to the opening ceremony after the 1990s, joined Adidas in launching a month long summer sports trip.

Gao Jiali, managing director of Adidas group Greater China (Colin Currie), said: "summer training country" is not only a pioneering work of Adidas in Greater China, but also a 2020 global strategy, Creating the New in China.

The important step of practice is to choose this project in Shanghai, one of Adidas's six major cities in the world, to make this project even more significant.

"Summer training country" once again highlights Adidas's strengths in its core sports field and its determination to deepen the Chinese market, while stimulating the public's love for sports and cultivating a positive lifestyle.

(from left to right) 90 after the popularity of Xiao Sheng Jiang Jinfu, Adidas China vice president of marketing Ho (Philip Ho), Adidas sports performance spokesperson Eddie Peng, Adidas Greater China sports performance series vice president of market Marc Le Roux, actor Zhang Lanxin jointly for the hottest summer sports event - "summer training country" unveiled.

Multiple challenges dare to practice.

After the unveiling of "Xia Lian Guo", Eddie Peng, Jiang Jinfu, Zhang Lanxin and others immediately took the lead in experiencing a number of Sports Interaction projects meticulously built by Adidas, including: Battlefield on the second, fast speed phantom, hot shot, energy juice, record creation and so on, so as to bring the activity to a climax.

As an image spokesman of Adidas's sports performance, Eddie Peng personally demonstrated the "record me creation" project, created positive energy in the form of running, and encouraged Hushang sports enthusiasts to use sports as a public service force together.

Every step that runs out will be pformed into every kilowatt hour of Adidas power station, which will contribute to the education of children in rural areas.

At the same time, Adidas also hopes that through this project, we will call on the whole people to challenge the Guinness world record of "20 pounds on the treadmill and run the longest distance", and the results will be announced in August 20th.

Eddie Peng challenged me to create a "project" to create positive energy in the form of running, and encourage Hushang sports enthusiasts to use sports as a force for public welfare.

In addition, the actor Zhang Lanxin, under the demonstration of the fancy football player, challenged the soccer interaction project of "seconds on the battlefield", and completed the basic movements of dribbling, balling and shooting in a limited time, with youthful vigor and dynamic feeling.

Subsequently, Zhang Lan Xin also experienced the "energy juice" project: using dynamic bicycle driving power to squeeze juice, not only enjoy sports fun, but also drink fresh juice, which brings a refreshing summer day.

While playing basketball, boy Jiang Chien Fu left a layup in the "speed phantom" project through high-speed photography, and shared the basketball shooting tips with Zhang Lanxin, and jointly completed the "hot shot" project.

Zhang Lanxin's "summer training country" challenge the "second on the battlefield" project, successfully completed the three basic movements of dribbling, ball and shooting.

Jiang Jinfu, the outstanding player of the game, met the guests at the summer training country and the guests.

{page_break}

Focus on innovation industry leading

As a sports brand to pursue innovation and pay attention to future technology, Adidas has not only designed a cool interactive sports experience in "summer training country", but also displayed Adidas's investment and achievements in sports technology innovation through BOOST RUN LAB and Climachill ice wind series.

BOOST RUN LAB tells the legend of BOOST's R & D and application.

The high quality material used in the BOOST shoes product series sold in hot market is designed as a mattress, so that consumers can experience the energy innovation technology of BOOST bouncing and full of explosive energy.

Consumers are more able to use RUNGENIE devices to test the foot type and choose the best BOOST running shoes for themselves.

And Climachill will lead the Experiencers to understand Adidas's revolutionary fabric temperature control technology deeply, and feel the cool feeling of summer ice brought by the Climachill ice wind series through the interactive interaction between 3D's cool projection and body temperature test.

Adidas sports performance spokesperson Eddie Peng took the lead in the "summer training country" in BOOST RUN LAB experience Adidas's latest "RUN GENIE" technology, Adidas experts to carry out foot type analysis and suitable footwear for him.

The whole city is "hot" and has no rest.

Adidas's "summer training country" has been officially open to the public since July 24th. No matter it is basketball, football, running and training enthusiasts, it can release the energy of sports in the summer training country and enjoy the summer sports freely.

In addition, during the activity period, "Xia Lian Guo" arranged rich and interesting sports for the Hushang activists. In addition to challenging the innovative interactive project in the experience area, there were also different theme events open to register every week.