GAP And Other Fast Fashion Shops Are Slowing Down And Moving Southward To The Suburbs.

Global recession is slowing down. Fast fashion The pace of rapid development also slowed down. Even the Taiwan market including GU, GAP and other exhibition shops slowed down. Among them, GU opened 3~4 stores in the first half of the year. H&M and ZARA According to the original plan, they will rush into the Taoyuan Dajiang shopping center next month and estimate that the performance of the shopping center can be estimated at least 600 million in one year.

Industry analysis is mainly fast fashion in the past three years, from 1 UNIQLO instant burst into 10 brands rush to eat, and every brand is synchronized with the development of online sales, and each brand exhibition shop concentrated in Taipei, relatively diluted performance, and make ZARA, H&M, UNIQLO and other shop strategy also turned to satellite city or suburban shopping center. Like ZARA, the annual turnover in the middle and global markets and Taoyuan Tam Mau stores is over 300 million. ZARA is the 5 largest brand in Taiwan. Since last year, it has moved from Taipei to satellite cities, including Banqiao, Taichung and Tainan. This is the second shopping center of Taoyuan.

Fast fashion annual output value of 300~400 billion yuan (NT $, the same below), the first half of the development map also moved from northern Taiwan to southern Taiwan, including the fast selling group's younger wave brand GU first stationed in Kaohsiung Hanshen dome, UNIQLO in Tainan city opened second independent roadside stores in Taiwan, and H&M also stationed in Kaohsiung grass road shopping center, Kaohsiung third shop. H&M plans to launch three stores in the second half of this year, including the grand shopping mall opened next month, and the flagship store that has been delayed for several months, and is planning to move to Hualian in East Taiwan.

GU's performance in the first half of the year was two digit growth in the first half of the year. GU said that in the first half of last year, 3~4 stores had been planned according to last year's plan, and the shop was suspended in the second half of the year. At present, there are 8 stores including the electricity supplier. In order to further cultivate Taiwan, GU has launched the exclusive Taiwan area since the beginning of this season. It has drawn up a unique fashion style for Taiwan, which has stimulated more than 10% people's growth in the past month.

GAP has been opening 10 stores in Kaohsiung since 2014. It has been slowing down since the start of this year. It is reported that Cao Yatai road in Kaohsiung originally talked about introducing the GAP, but it was suspended because of the headquarters directive postponed shop. According to the evidence, GAP will open its first outlet store in Huatai famous brand city at the end of the year, but GAP Taiwan said it did not know the shop trend. It is estimated that this year's performance will still grow by two digits under the support of children's clothing performance contribution.

As for Forever21 and Korea's fast fashion SPAO and MIXXO, the exhibition shop is still limited to Taipei. Among them, Forever21 is also suspending the global exhibition plan due to the adjustment of headquarters organization.