Tong Chuangtong Xin Xin San Board Hits The Bell Today.

Famous in July 28th

The operator Beijing Tongchuang Tongxin network Polytron Technologies Inc (Securities short: Tong Chuang Tong Xin Hsin securities code: 837514) the new three board listing ringing ceremony was held at the National SME share pfer system center, and held in 2016 the strategic release of parkland children's clothing and the new three board media communication conference of Deng Lu.

Luo Jianfan, the founder of partrand brand, said that as a pioneer of the domestic children's wear brand, Parker blue has always been committed to becoming the fashion leader in the Internet era, and the new three boards will be an important milestone in the development of the brand.

Chuang Tongxin, a brand operator of Parker's brand, will rely on capital support to develop e-commerce business on the basis of existing brand advantages, and actively expand the incremental market space of trillions of children's industry, and strive to develop into a full channel, full category, multi brand, multi platform children's product brand group, and create a comprehensive children's ecosystem.

Luo Jianfan, founder of paramount brand

Tong Chuangtong Xin Xin three board listing ringing ceremony

The first introduction of international children's clothing trend to make the brand of paramount.

"Tong Chuang Tong Xin" may be relatively unfamiliar to many children's clothing consumers, but the brand of "Parker Lan Di" is quite familiar with the domestic high-end children's wear market.

According to public information, the famous brand Parker Blue's operator Beijing Tong Chuang Tong Xin Network Polytron Technologies Inc is a well-known Brand Company in the field of children's wear in China. It mainly deals with children's clothing and related products, and integrates design, research and development, production and sales.

PACLANTIC, the main brand of children's clothing, was founded in 1994. It is one of the earliest well-known children's clothing brands in China.

Luo Jianfan, the founder of the United States, founded the brand of paclandi from the United States and introduced the concept of brand and the design style of American sports and leisure to China.

In the past more than 20 years, Parker has always focused on children's clothing in an international perspective. With excellent product quality and unique design style, it has attracted many high-end consumers, and has gradually grown into a leading brand of children's wear industry, witnessing and accompanying the growth of China's children's industry.

According to the introduction, Parker lane has won the "Oscar prize" of the Chinese clothing industry as the first brand of children's clothing, the annual award of China's clothing brand, and won the title of "China's good products" issued by the AQSIQ.

Parker's brand recognition will undoubtedly make the company more competitive in the increasingly fierce domestic children's clothing industry.

Industry integration period Internet + high quality e-commerce strategy seize the opportunity

According to the data, 220 million of children under 14 years of age in China account for 16.6% of the total population.

The market capacity of Chinese infant clothing, cotton and daily necessities will reach 250 billion market scale in 2016.

Moreover, with the opening of the "two child" and the 80's parents becoming the mainstream consumer groups, the consumption ability and habits are constantly improving. Children's clothing consumption, especially the high-end brands will continue to maintain a good momentum of growth, and the whole industry will also enter the growth stage from low-end to high-end consumption.

The apparel industry agrees that the development of children's wear enterprises is greatly supported by policies, and there is great potential in children's wear market.

On the other hand, as the market cake gets bigger, more enterprises are snatching the market. Apart from many local clothing enterprises, they are involved in the children's clothing industry. Overseas children's wear brands are also pouring into China. At the same time, the change of consumption patterns brought about by the development of the Internet has a huge impact on the original children's wear market, especially in the field of children's clothing business, low quality and low priced children's clothes are plaguing the whole market, and the competition is fierce.

The entire children's wear industry has entered a new stage of integrated development.

Facing the current market environment where opportunities and challenges are coexisting, Chuang Tongxin, a brand operator of paramount brand, has covered various segments of consumer market through multi brand strategy, and has achieved full coverage under online and offline channels.

Tong Chuang Tong Xin has the permanent license of PACLANTIC brand, and at the same time develops TOREAD KIDS, the main sales channel is Tmall, Jingdong, vip.com, Dangdang and other major e-commerce platforms, and the electricity business has achieved rapid growth.

Luo Jianfan, the founder of Parker's brand, said that to carry out the dual core drive under the online and offline environment, the current brand will be pformed by using the existing platform. By taking advantage of the accumulated customer reputation and influence under the line, the brand advantage and the design and production advantages of the line will be fully exerted, and it will be connected with the sales rules of the Internet, and the online advantage can be pferred online.

Operators and suppliers will be closed together to rapidly increase resource injection, accelerate growth, turn brand resources into channel resources, and brand online access to create brand new ecological chain.

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Giving full play to brand advantage, innovating e-commerce marketing and realizing overtaking in corners

For traditional industries, the Internet brings not only changes in channels, but also subverts brand building and marketing methods. In the face of the strong rise of Internet brands, how the brand continues to continue its existing brand advantage is also the most concerned place in the market.

For this reason, Luo Jianfan said: "the brand of the park has more than twenty years of experience accumulation, brand and quality is the key to establish the position of Parker, and this is still the two important core of the company's future development.

On the one hand, we will always adhere to create excellent products, win the recognition of consumers with high quality products, and strive to continue the brand image of the comfort and quality of Parker's brand in the consumer center. On the other hand, we have always stood in an international perspective and have continuously promoted the core competitiveness of the brand in terms of brand image and product design through cooperation with outstanding foreign designers.

For the marketing innovation in the Internet era, Luo Jianfan said that the brand is not limited to traditional traffic mode, but has been actively promoting brand communication, networking and younger.

First, we should create our own IP from the interest of consumers, create new content, create a resonance with the young consumers through vivid images, and create a three-dimensional and diversified marketing of member fans. At the same time, we will establish a continuous and effective communication and service with the new generation of consumers through various ways such as mobile internet marketing, entertainment marketing, community marketing, fragmented marketing, etc., so as to quickly adapt to the network sales environment and make use of new marketing hotspots to achieve overtaking in the curve.

Multi business strategy layout and large data to build the ecological circle of children industry

At the Parker's brand strategy conference, Luo Jianfan said that children's clothing is a traditional industry, and also a sunrise industry. The industry is developing constantly, and the future market has greater value.

The company's children's clothing business will rely on the Internet technology and platform to enter a period of rapid development. The company will further expand children's clothing and clothing business areas to other related product areas around children, and expand children's product lines horizontally, including sports, parentage, cross-border electricity providers, baby products, etc., so as to increase more contact points with consumers, and create a full coverage and multi-level brand strategy for children.

Luo Jianfan said that the following companies will actively layout big data technology applications around the children, based on the mobile Internet IT platform as the main trading platform, through the Internet IT technology, deep tillage VIP, the use of online and offline member fans and other advantages of resources, and a new generation of consumers to establish a sustained and effective communication and services.

Taking the flexible supply chain as the core competitiveness and data analysis as value-added services, through the establishment of the industry opinion leaders community and the establishment of inter industry children's industry alliance, the core of the industry will be in the various levels of children's and family related industrial chains, supplementing and utilizing the advantageous resources, maximally obtaining the added value of the industrial chain, and building the ecological circle with children as the core.

Children's industrial outlet has been leveraging capital to achieve the advancement of the king.

With the opening of the "two child" and the 80's parents becoming the mainstream consumer groups, the consumption ability and habits are constantly improving. Children's clothing consumption, especially the high-end brands will continue to maintain a good momentum of growth. The whole industry will also enter the growth stage from the low end to the high-end consumption, which can be said that the new outlet of the children's industry has arrived.

Luo Jianfan said that the new three board listing is another new starting point for the development of the brand of paramount. Facing the trillion level of the children's industrial market, it can stand out in the tide of the sand. It needs not only to play the core competitive advantage of the brand, but also to rely on the support of capital. The company's docking with capital will greatly promote the brand strategy process and create an absolutely superior child industry platform.

In July 27th, Tong Chuang Tong announced the first round of increase plan, taking a new step in the capital layout.

Luo Jianfan said, "for more than 20 years, it has always insisted on focusing on children's clothing industry, more because of its love for this industry.

It is a happy thing to contact children and produce colorful and fresh children's clothes. In the future, I hope Tong Chuang Tong Xin can make the brand of paramount brand an advocate and leader of children's health and sunshine lifestyle.

This is my personal dream and will be the next goal of the new departure of the brand.