Inventory Of Amazon In The First Half Of 2016

2016 the first half of the year, major exports Online retailers The platform gradually stopped "enclosure movement" and gradually turned to purify the competitive environment inside the platform, and set up a standard setting for the threshold of attracting investment. The following is for you. Amazon Big events in the first half of 2016.

Amazon adjusts storage charges during peak season. Warehousing is required from November.

Amazon launched a new FBA fee in May, making changes to FBA costs for 10-12 months of this year. It is reported that in October this year, FBA's storage fee will be reduced, the storage fee will increase in 11-12 months, and the 11-12 month's weighing processing fee will be reduced. The cost change is expected to have a great impact on FBA sellers. In addition, Amazon aims at small and light. product The distribution cost has also been reduced to a certain extent.

Amazon launched the pan European Logistics Center project to help sellers export to European markets.

In May 2016, Amazon created a new Pan European Logistics Center project to help platform sellers export products to Europe more effectively.

The seller who chooses to use this service can send the product inventory to the local Amazon logistics center. Then, when there is an order, Amazon will send the goods to the pan European Logistics Center: pick up, pack, distribute, and reply customer service enquiries. At present, Amazon has 29 logistics centers in 7 European countries.

With this service, the seller has to pay for the product storage fee, the platform service charge and the distribution fee.

Amazon multi site new sellers to enter the cancellation of the "Golden Shopping Cart" support

In June 28, 2016, Amazon issued an emergency notice on the world's shop, and the Amazon shopping cart policy changed. The new shop seller no longer has one year's gold shopping cart (buybox) support on that day. This policy applies to sites including North America, Europe and Japan.

Whether the previous registration needs to pass the test, upload a certain amount of SKU, or now cancel the new seller's shopping cart support, it can be seen that Amazon has looked more rationally on Chinese sellers. For the platform itself, setting a certain threshold is actually more conducive to purify the competition environment of the seller in the platform, and at the same time, help the platform develop towards a more benign direction.

Some new sellers expressed disappointment at the new deal, while the vast majority of sellers welcomed the policy, saying that it would be the same for both individual sellers and professional sellers, as well as new and old sellers.

Amazon station in the United States recently increased the intensity of new sellers online audit

Amazon official said in July 8, 2016 that Amazon is optimizing the seller and product online process, which may have an impact on the online cycle of the new seller of Amazon's US site, but sellers can still enter Amazon through two ways of opening stores and registering independently.

Since July, Amazon's US station has become more stringent on line auditing for new sellers, while European stations and Japanese stations have not been affected yet.

Huang Yijing, Jim, director of Guangzhou Ji te market, told reporters that Amazon has made such a move to rectify the platform's competitive atmosphere and improve the service quality of its sellers.

At the same time, Amazon has also stepped up its efforts to crack down on infringement.

Amazon's "A+ page" is suspected of being open to the outside world

July 2016, broke the news that Amazon's highly cold "A+ page" service is likely to open applications to some sellers in the near future.

The A+ page is simply a descriptive page.

The condition for applying for "A+ page" is that GCID must be available, that is, brand registration. The process of approval requires two weeks.

It is understood that ordinary Amazon sellers can not apply for "A+ page", only "VendorExpress" and "VendorCentral" sellers can, but the latter is currently suspended.

According to the survey, the "A+ page" service can increase sales by 3 to 10%.

Amazon PrimeDay broadcast: global orders grew by 60%

In July 2016, according to retail giant Amazon, the number of us orders for PrimeDay this year was 50% higher than that of last year's PrimeDay, and the number of global orders increased by 60%. Amazon said that the second PrimeDay activity was the highest selling day in its history, which means that the retail shopping festival may become a traditional activity of the company.

Amazon said small businesses on the platform are increasingly becoming an important factor in supporting Amazon's profit and loss. This year, their orders are three times larger than last year.