Wenzhou Research Clothing Industry: Upgrading To Fashion Industry And Fashion

Yesterday, Zhang Geng, deputy secretary of the municipal Party committee and mayor, was investigating our city.

Industry stressed the need to give full play to the advantages of Wenzhou's garment manufacturing industry.

Cultural creativity and intelligent manufacturing capabilities will speed up the pformation and upgrading of Wenzhou's clothing industry from light industry to fashion industry, supporting and leading Wenzhou to create a fashion capital.

Zhejiang Piao Lai Garments Co., Ltd., located in Ouhai District, is a well-known brand women's clothing enterprise.

Zhang Geng entered the company's new product exhibition center, visited the latest fashion styles, and discussed with the head of the company how to grasp the international fashion trend.

"Wenzhou needs to further create a fashion atmosphere by creating fashion capital."

Zhang Geng urged enterprises to closely follow the trend of global fashion development and establish a closer relationship between fashion and fashion. At the same time, the government departments concerned should be asked to set up a platform to organize fashion shows, summit forums, exhibitions and other activities to attract fashion elements to Wenzhou, enhance fashion culture in Wenzhou, and create a fashion symbol with Wenzhou characteristics.

In the inspection of France Group Limited and Zhejiang Bai Xian de dress Co., Ltd., Zhang went deep into the design department and production workshop, and made detailed understanding of garment design and intelligent manufacturing.

He pointed out that we should better display the designer's culture, brand designers, constantly enhance the connotation of enterprises and products, and promote the garment industry to extend to the high-end industrial chain.

We should keep pace with the times, increase innovation, and actively use the new generation of information technology to improve the level of intelligent manufacturing of Wenzhou garment industry.

Xia Meng Yi Jie Garments Co., Ltd. is a model of Sino foreign cooperation in Wenzhou garment enterprises.

13 years ago, through its joint venture with Zegna, a world-renowned clothing company, it forced itself to change its original family business management mode.

Zhang Geng very much agrees with the development concept of the company. "Your sense of self reform and advanced development concept make me confident of the future of Wenzhou's clothing industry."

He pointed out that Wenzhou should increase the attractiveness of foreign investment and promote the establishment of a modern enterprise system and enhance the development level and vitality of local private enterprises with the help of foreign capital's global vision and advanced management techniques.

Zhang Geng also visited the Zhejiang Pepe Bea Bea culture Polytron Technologies Inc to explore the development concept of "children's clothing + animation".

The company is developing an animation video product to implant its own children's clothing brand.

Zhang Geng pointed out that we should deepen the integration of garment industry and cultural and creative industries, strengthen brand building, innovate marketing mode, and lead the new trend of consumption.

City leaders Li Xiuzhen, Chen Jianming, Secretary General of the municipal government Peng Lihua participated in the investigation.