Analysis Of The Characteristics And Future Development Trend Of China'S Garment Industry

Traditional clothing industry has long been a labor-intensive and capital intensive industry. There are a series of problems, such as low production level, serious homogenization of products and low brand awareness, which can not satisfy consumers' demand for fashion, fashion, quality and customization.

With the emergence of big data and intelligent manufacturing, it is possible to fully connect consumers. This also makes it imperative for the domestic garment industry to pform the Internet.

The following is a view on the characteristics and future development trend of China's garment industry.

The real development of the domestic garment industry is the last 30 years.

So far, it is still a traditional industry.

Industry data in 2014 showed that the market size has exceeded 2 trillion.

Online scale 420 billion, accounting for 19%, an increase of 41.48% over the same period.

At present, the number of domestic clothing brands exceeds 60 thousand, including men's wear, women's wear, sportswear, leisure, underwear, household clothes and so on.

Traditional clothing industry is labor-intensive and capital intensive industries. For the latter, the threshold is higher.

At the same time, the traditional clothing industry has low production level, fewer well-known brands and fewer high-end brands.

In terms of industry characteristics, industry concentration is not high, competition is fierce, brand is numerous, rules are not clear, and market competition is not orderly.

Consumer side, consumers in the choice of clothing brand awareness is becoming stronger and stronger, the demand for clothing is also higher and higher.

They are no longer satisfied with simple needs, and are increasingly demanding fashion, fashion and quality.

Domestic clothing brand and niche designer brand are rising gradually, and the era of brand and market differentiation is coming.

Garment enterprises can directly face consumers, make full use of the Internet, and optimize the industrial structure.

Two, the limitations of domestic garment industry

1. lack of original design and trend forecasting capabilities, product homogeneity is serious.

2. from the production point of view, the supply chain production level is weak.

3. retail terminal management level is relatively low.

Three, the trend of Internet in domestic garment industry

1. agent system has become a brand retail operation.

Industry leading enterprises have begun to innovate, Metersbonwe brand clothing explores O2O mode.

The introduction of 3D fitting mirror, the wedding bird and the US mission.

2. explore clothing O2O and mobile payment: in the long run, or the development of user experience, the line can be drained to the line, and the line can also be drained onto the line, forming a closed loop gradually.

At the same time, it began to try to pay with WeChat and Alipay.

Four, the opportunity of domestic garment industry to become Internet.

1. it is possible to replace the traditional closed manufacturing system with the Internet and big data and fully meet the needs of consumers, breaking through the traditional manufacturing industry's thinking.

2. crowd design, through the Internet

It is also a reflection of users' thinking participation by designing satisfying demands for customers and completing a product together with customers.

3., from upstream, intelligent manufacturing will reduce costs and make capital more efficient.

Now companies are trying to implement them.

4. personalized customization is an important trend of "Internet +".

It was difficult for enterprises to communicate with consumers, and their individual needs could not be satisfied.

Now the Internet makes communication easier to achieve, and production demand can also be personalized efficiently.