Women'S Clothing Enterprises "Get Together" Main Board Of Shanghai Stock Exchange

The A share market ushered in the IPO issue in July.

In July 22nd, the SFC announced the second batch of IPO approved list this month. A total of 14 companies got approval. The size of the fund-raising is expected to be 12 billion.

In July, the first batch of 13 enterprises were approved and the scale of fund-raising was 9 billion 100 million yuan.

In July, the two batch of IPO totaled 27, and the fund-raising reached 21 billion 100 million, which is equivalent to the sum of 3, 4, 5 three months.

Concentrated in the apparel industry, these two months.

The heat of IPO landing is also heating up.

The first is the emergence of "new faces".

Start planning to enter the gem.

Late June

A draft prospectus was submitted to the SFC. In early July, the prospectus of the US group appeared on the SFC website.

In addition, the "old face" is refreshed. The enterprises that had already queued up in the IPO list, such as Ray Tibor and Ningbo Pacific bird, submitted a new prospectus in mid July, in a pre disclosure update.

Under the situation of speeding up IPO, what are the characteristics of the IPO financing market of clothing enterprises? What new forces are emerging?

Women's clothing enterprises "get together" main board of Shanghai Stock Exchange

At present, 10 enterprises in IPO dress up enterprises are planning to land on the Shanghai Stock Exchange.

Among them, Xin he shares, an Zheng fashion, Japan Fashion Group, di Su fashion, Shanghai La Natsu Bell costumes are women's clothing or women's clothing oriented enterprises, as well as Ningbo Taiping bird clothing, including fashion men and women's clothing business, as well as the Shanghai October Mommy network such a maternal and child clothing brand maternal and child business.

7 of the 10 families are related to women's wear.

In the 7 women's clothing enterprises, as of July 21st, Ningbo's Taiping bird clothing and Hsing ho are in a state of pre disclosure.

The latest prospectus of Taiping bird clothing shows that the operating income of the company in 2013, 2014 and 2015 was 3 billion 831 million, 4 billion 999 million and 5 billion 903 million, respectively, with an average annual compound growth rate of 24.13%, 2013, 2014 and 2015 net profit of 210 million, 430 million and 530 million respectively, with an average annual compound growth rate of 430 million.

By the end of 2015, the total assets of Pacific bird amounted to 4 billion 103 million yuan.

The Taiping bird clothing prospectus said that the company adopts the sales mode of "direct business and joining together, supplemented by agents". As of December 31, 2015, there were 3794 stores, including 943 Direct stores, 2651 franchisees and 200 agency stores.

The income of the direct camp mode includes the proportion of the main business revenue of the brand clothing operation on line and offline, 52.34%, the affiliate income is 45.64%, and the agent sales revenue accounts for 2.02%.

It is reported that in May 2013, Taiping bird, a fashionable clothing brand retailer, received IPO environmental protection verification publicity in Zhejiang provincial environmental protection department, seeking listing.

In November 2014, Taiping bird announced the prospectus of IPO in the official website of the SFC. It hopes to become another clothing industry listed company in Zhejiang after YOUNGOR, wedding bird, Semir dress and so on.

Up till today, the Pacific bird is still on the IPO queue list.

Today, under the trend of tighter regulation of IPO, relatively good performance can help Taiping bird clothing seize the opportunity to sprint the listing successfully.

Mother and infant enterprises seize capital "runway"

In this dress enterprise IPO queue list, there is a "new face": Shanghai October Mommy network.

The prospectus said that the company is a brand retailer of maternity products, providing prenatal and postnatal dressing, skin care, daily necessities and services for women of childbearing age.

The main products include maternity clothes, cosmetics for pregnant women, related products and services for pregnant and infant.

In addition to selling its own products, the company also sells products such as HUGGIES, NUK, Fei Xue (FisherPrice), bauning (B&B) and BAE De Shi (Britax).

October Mommy intends to land at the Shanghai Stock Exchange, and plans to raise 219 million yuan for marketing network, information system construction and other projects.

The planned public offering does not exceed 15 million shares, not less than 25% of the total share capital issued after the issuance. The company expects that the total share capital after issuance will not exceed 60 million shares.

The prospectus shows that its performance has fluctuated over the past two years.

In 2014 and 2015, the operating income of October mom was 274 million yuan and 270 million yuan, up 14.47% and 1.05%, respectively. The net profit was 23 million 290 thousand yuan and 12 million 440 thousand yuan respectively, up 119.47% and down 46.57%.

Apart from the clothing business identity of October Mommy, mother and baby products companies have landed in the capital market without a single example.

In May, Guangdong baby baby products Limited by Share Ltd submitted the prospectus to the SFC.

The prospectus shows that the company is mainly engaged in the design, development, production and sale of baby products. There are four categories of baby products, such as feeding supplies, baby clothing, toiletries and toys.

In June, in addition to October Mommy, there was also the Shanghai love baby room business service Limited by Share Ltd program IPO.

The prospectus shows that the baby friendly room is a chain retail enterprise that provides baby products and services for 0-6 year old infants and families before marriage.

In general, the performance and financial performance of these maternal and infant products companies are not very bright. The purpose of their listing is to accelerate the pace of expansion through the capital market and establish a strong position in the competitive baby market.

Amoy brand "sprint" gem

In July 29th, it was reported that Han Du clothes house had completed the relevant procedures on the new third board before noon, and will be listed on the new third board. The name will be "Han Du electricity supplier". The code is 838711.

Media said that the listing of the Korean electricity supplier will make it the first brand of the domestic Internet apparel brand.

Compared with the listing of the new three boards by Han dresses, the A share market, which is relatively strong with relatively strong capital mobility, but with relatively high landing threshold, is listed in the same trade.

In June 20th, Beijing's electronic commerce Limited by Share Ltd, which owns the silk and silo and Angel City, submitted a prospectus to the securities and Futures Commission. In July 1st, Guangzhou's huomi fashion group Limited by Share Ltd (owned Amman, Chu language and other Amoy brands) also submitted a prospectus, and both companies plan to enter the gem.

As of July 21st, the audit status of cracking and silking and remittance were all "accepted". According to the "barrier lake" situation of IPO884 queuing enterprises, there is no possibility of landing A share market in the short term.

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The stock exchange prospectus shows that as of December 31, 2015, the company achieved operating income of 546 million yuan and realized a net profit of 31 million 640 thousand yuan.

From 2013 to 2014, the revenue of silk and clothing was 688 million yuan and 579 million yuan respectively, with net profit of 70 million 469 thousand yuan and -421.45 million yuan, and the main business income showed a continuous downward trend.

It mainly sells through more than ten mainstream e-commerce platforms such as Tmall, Taobao, vip.com, Jingdong mall and so on.

In 2015, sales of Taobao, vip.com and Jingdong accounted for 58.49%, 36.36% and 2.58% respectively.

In the past three years, its performance has slowed down, and net profit has declined.

The prospectus shows that the revenue of Sini group was 590 million yuan in 2013, 950 million yuan in 2014, 1 billion 140 million yuan in 2015, and a slight increase in revenue in the past three years, but in 2014 and 2015, it increased 60.73% and 20.35%, showing a slowing trend.

From 2013 to 2015, net profit attributable to its parent company was 33 million 300 thousand yuan, 31 million 900 thousand yuan and 15 million 810 thousand yuan respectively, and net profit continued to decline.

In 2015, Hui Mei accounted for 56.6% of Tmall's and Taobao's revenue, accounting for 32% of vip.com's revenue and 6.3% of Jingdong's revenue.

From this, we can see that the Rio silk and Hui Mei are the standard brands, and the online channels such as Taobao and vip.com are their main positions, and their performance has not been ideal in the past three years.

Therefore, one direction of their IPO fund-raising is convergence: moving towards the line and turning the company "heavy".

The plan to split the silk and silk products is planned to invest 52 million 300 thousand yuan, set up 15 offline stores, open 3 flagship stores with 1000 square meters in Beijing, Shanghai and Hangzhou core businesses, set up 12 outlets of 80~120 square meters in the core business circle of the first tier cities and the second tier cities with strong consumption, and the necessary operating rooms for flagship stores and direct stores will be acquired in the form of leasing.

Hui Mei Group intends to invest 139 million 790 thousand yuan for the construction of O2O line stores. It plans to select 1155 partners to join the cooperative experience stores within 3 years and build 116 direct shop experience stores nationwide.

From this point of view, if the pure electric clothing enterprises such as Tao brand and so on, once landed in the capital market, they are no longer the standard brand of Amoy brands. Capital will drive the Amoy brand to the full channel operation mode, and how to improve the operating efficiency of the whole channel mode, or is a key factor for the brand to win in capital market.