Brazilian Officials Are Offering Cheap T-Shirts To Take Care Of Olympic Merchandise.

According to recent reports from foreign media, a white Olympic rig logo with Rio in the Rio Olympic store in Brazil's Bana park.

The selling price is 95 Real (about 38 US dollars).

A similar T-shirt costs only 40 rials (about $16) and the cloth is thinner, but it is not a counterfeit, but a cheap T-shirt authorized by the official Olympic Games.

Because many Brazilians can not afford Olympic tickets or souvenirs, the Olympic organization has adopted a new marketing method, which not only provides high-end clothing for tourists, but also authorizes some manufacturers to make low priced products.

SylmaraMultini, the chief executive of Rio Olympic Games, said the strategy was aimed at cracking down on counterfeiters and attracting local consumers in Brazil. The average minimum monthly wage in Brazil was 880 Real (about 335 dollars).

At the same time, it can attract Olympic tourists who want to buy low price souvenirs.

After winning the bid, Brazil's exchange rate has fallen by 46%.

Low priced T-shirts are expected to account for 60% of total sales and 40% of sales.

The total sales volume is expected to reach 1 billion (403 million US dollars), but there may be less in the recession.

Brazil now has 100 Olympic official shops, which sell more than 5000 kinds.

, including

Watches, jewelry, Lego toys and wine.

In the noisy SAARA business district, couriers pushed trailers on narrow streets filled with boxes printed with the word "Olimpiadas".

In the Dimona store, the staff opened dozens of boxes of Olympic clothing, which has been in operation for more than 50 years, and owner LeoZonenschein said that the sales of Olympic related commodities will increase the profit of the store by 35%.

"The Olympics came just right because we just had a lot of problems," Zonenschein said.

AndreMonteiro, 36, came from Manaus, Brazil. When he first went to the Olympic store of Bana beach, he felt it was too expensive. Then he bought 317 T-shirts in Real's store for 317 Real (about 128 dollars).

"At least it is genuine," he said. "Many people have no channels to buy genuine products, and the economic situation is not very good."

Foreign tourists are different. FrancisKendall, a 52 year old Briton, bought 300 T-shirts and a glass of wine at the Olympic store by 300 Real.

"It's much cheaper than in Britain and the United States," he said.

Multini, the chief executive of Rio Olympic Games, said: "in the economic crisis of Brazil, the US dollar can accommodate more Real, so if Brazilians are prepared to buy two T-shirts before, they may only buy one.

If foreign tourists are going to buy two pieces, they may buy 4, and in general, they sell more. "