How Do These Brands Wait For Live Myths?

Now, the live broadcast has been detonated.

Market! Many clothing brands believe that this is a new traffic entrance, and start using this platform to promote their own sales.

Before, Angelababy live Maybelline lipstick, 2 hours directly brought more than 5 million people to watch, sold 10 thousand, actually converted 1 million 420 thousand yuan; Zhang Dayi live broadcast brought 20 million pactions...

This is probably a fuse for this year's live broadcast drive sales mode.

Is this pattern generally effective in clothing industry?

Can they copy these myths? The following brands have made further attempts.

Recently, the CAMEL camel is working hand in hand with brother Qian Feng every day to synchronize live broadcast on Taobao mobile phone and Tmall App.

Since the beginning of this year, more and more brand businesses have entered the "new broadcast".

And CAMEL camels with Fan Bingbing, Tong Dawei and Qian Feng's three star spokesmen will also enter the new marketing position of live broadcast.

In this regard, camels say they want to create a distinctive "dark" live broadcast.

It is understood that camels have collected fans' concerns in advance and sent them to Qian Feng to answer in live broadcast. Qian Feng will also ask fans to ask questions for answers.

According to the news, Qian Feng will cook in person and challenge "dark cuisine".

Of course, Qian Feng will also share the experience of wearing clothes in the live broadcast and try on the camel dress.

And fans can buy them in the live broadcast while watching the baby's pocket.

Marbury

Recently, the famous basketball player Marbury's own brand new sports shoes signing will be held at his personal museum "Marbury house" as scheduled, and will be broadcast through the whole nation TV.

It is understood that the signing will continue until the evening, the day after the pre-sale purchase to the scene to receive and sell the site directly sold nearly six hundred pairs of shoes.

It is reported that the price of the new sneakers online pre-sale price is set at 330 yuan, in order to carry out his idea of shoes that everyone can afford.

Peak

At present, PEAK is using the "NBA superstar + net red" unique live mode, marking PEAK sports is lifting a new revolution in content production.

Recently, as China's first basketball brand and the leading sports brand in China, the 2016 China Bank launched its first shot by its star Lewis Williams. With the help of the penguin live broadcast platform, the new media technology was introduced into the live broadcast, and the related activities of the whole line of China and the online live broadcast were perfectly interacted with each other.

PEAK sports and Penguin live the first to launch an independent "Live Room", marking the brand is entering the era of mobile live.

Emann

Recently, Fang Jianhua, chairman and CEO of Yin Mei Group and founder of Inman brand, live on the pepper platform for 2 hours, 777 thousand online viewers, 61 million pepper coins, and more than 1 million people.

On the direct air outlet, the circle powder is no longer just the net red exclusive, and all the big guys are starting to fight.

Li Kaifu, Lei Jun and Zhou Hongyi, who follow the Internet circle, have come to the camera before. As Fang Jianhua did, they became the main purpose of their live broadcast.

H&M

Recently, H&M carried out a live broadcast of the "tribute to every victory" in the US photo.

It is reported that this live gimmick is quite numerous.

First is the annual hot Rio Olympic Games. As the designer of the Swedish National Olympic team and the Paralympic team dress (including the opening ceremony, some competitions and the awarding ceremony), H&M has launched the advanced series For Every Victory, which has just been officially launched from that day.

Secondly, H&M also invited actors Wang Luodan and Xu Weizhou, the former is the real big V, has 38 million 860 thousand micro-blog fans, the latter is just red "small meat", has 2 million 800 thousand micro-blog fans.

The live broadcast is similar to the cooperation between Maybelline and Angelababy. From Wang Luodan to the press conference, he went through many links including star red carpet entry, product exhibition, star interaction and interview.

Han Du Yi she

Recently, Han Du Yi house has launched a live tour of Korean net red, which is a new form of economic development of the electric business network.

This activity, Tan Xiangjun, Jjun, the famous fashion blogger Huang Qi Jin, and so on, are selected by Han Du Yi house. Compared with the traditional display mode of the electricity supplier, the way of net red live shows the characteristics of the Internet economy such as "scene, life, personification". For the first time, it has attracted nearly 200W people to watch in many live platforms, and the traffic flow of the same commodity through the net has reached a peak value, and the new passenger accounts for 80% of the total Fanfan.

This time, Han Du Yi made an organic combination of net red and live broadcast, aiming to explore new economic growth points in the field of electricity supplier.

ME&CITY

Some time ago, ME&CITY launched the summer cotton and linen fashion live broadcast class.

In content, ME&CITY has chosen how to teach consumers how to dress up in fashion and makeup to become a fashion designer in the content, and use their products as teaching tools, which has played a soft marketing purpose. The relationship between brand and consumers has been promoted from HUAWEI to education.

In the form of live broadcast, ME&CITY's live broadcast combines fashion education with brand marketing, and online and offline interaction.

It can make consumers of offline stores find that the original brand can not only sell products, but also bring him the improvement of fashion taste, increase consumer stickiness and loyalty.