How To Use New Technology To Find A Way Out For Department Stores?

In addition to competition, virtual

The challenge is even more unprecedented.

Less physical space, on-site service manpower and other costs, the electricity supplier has more price advantages, coupled with 24 hours, cross-border convenient pportation system, and so on, and even shake the traditional shopping pipeline and consumption habits.

As a trend indicator of Japanese department stores, PARCO should not only face the challenges of the same industry, but also have to cope with the strong attack of the electricity supplier.

PARCO chose to use new technologies to break through the time and space constraints of physical stores, and to enhance the real "experience" of the lack of electricity providers.

Recent cases are as follows:

The virtual fitting room: launched on the 17~30 day of June 2014 in the PARCO of the Chi bag, the consumer displayed a dynamic 3D virtual clothing before the 60 Inch LCD screen by scanning the body and Microsoft Kinect instantly.

The purchase method is also very unique. The merchandise QRCode is removed from the vending machine button and is scanned by mobile phone and connected to the developer's (UrbanResearch) website.

The virtual fitting experience is carried out in the physical space, and then the virtual shopping is led from the physical path, the interesting and unique experience of the virtual reality creates all kinds of topics. After that, there are watch Hills and clear sky tower follow up.

Interactive electronic billboard P-WALL: in the Shibuya PARCO first floor, set up 5.5 meters long, 1.6 meters high, 6 Kanban composed of digital Kanban PARCODigitalInformationWall (referred to as P-WALL), 1000 products in the Museum once presented.

Through touching, you can get information about the merchandise store counters and so on.

(after the installation of the pool store)

BeaconAnalytics customer flow analysis: the use of Beacon technology to provide customer navigation (looking for counters, facilities, etc.), message push and other services, also used to obtain the department level, vertical space pedestrian movements.

After visualizing the residence time and analyzing the data of interest and purchase behavior, we can understand the shopping habits and preferences of different age groups, and provide reference for the improvement of store products, services and moving lines.

After the development of the system, it also provides other owners' related services outside the PARCO group to increase revenue sources.

KaeruPARCO social media operation: in addition to the official website settings, PARCO also trains shop assistants to serve as bloggers and models, and recommends products by themselves and PO.

The official e-commerce website integrates with blogs. The former provides official information and purchasing function for fashion officials, and the latter provides information for daily life.

If consumers are interested in the products shared by blogs, they can easily connect to the official website.

The combination of performance and entity store allows salesmen to work harder on PO and business interaction with consumers, producing about 10000 articles a month, and providing intimate advice and services to customers.

After the order is placed, the clerk will send a written thank you letter to the product.

This kind of friendly interaction has greatly reduced the distance between the shop assistants and the customers, and has also created a monthly revenue of 2 million yen.

Robot services: facing the surge of international tourism in recent years, we need to increase service staff to cope with it.

But in Japan, where manpower costs are high and foreign language skills are not good enough, it is rather difficult.

Developed by Japan's French cooperation, it will be said that robot Pepper, which is sold in Chinese, English and Japanese, and sells for less than 200 thousand days, has become the secret weapon of PARCO.

Different from other robots, the development target is based on "accompany" and consumer market.

In this logic, Pepper is designed to detect facial expressions, tones and utterances in addition to cute and friendly appearance.

And then make corresponding dialogues, singing, dancing and other feedback according to the cloud database that can be grown and adjusted.

PARCO is one of the pioneers in the use of robots in department stores.

PARCO further plans to put Pepper into more normal service in the second half of 2016.

In addition to basic store / facilities (toilet, WiFi, tax-free) search, peripheral (station, bank, sightseeing) information and recommendation activities, it can also record age, sex, emotion, conversation and other contents in the conversation with consumers, providing follow-up consumer analysis purposes.

Robots can not only provide basic shopping information, reception, multilingual questions and answers, but also become the focus of attention and attention when applied properly.

Although there are still some situations that need to be tested and adjusted in real time, can we really be competent for independent services (such as whether the situation of most of the people in the same time can be answered properly), but the impact brought by robots to traditional service industry is inevitable. It also provides another dimension of service selection, which is a new force that the relevant industries can not ignore in the future.