The Role And Significance Of Intelligent Internet Plus 100 Industry Applications In The Retail Industry

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Facing the market segmentation of the electricity supplier, the traditional retail industry is trying to increase the online part. Obviously, it is the "big brother" of the physical store, but it seems to have become a "younger brother" in the backward business.

How to realize the gorgeous counter attack and how to develop the retail business in the future?

The current situation, confusion and pain analysis of retail industry

Since 2010, retailers have been faced with problems such as high cost, high competition, low returns and difficult expansion. Despite the fierce competition between online and offline businesses, the overall situation of "declining sales and declining profits" is an indisputable fact. This situation is widespread in convenience stores, supermarkets, warehouses, specialty stores, department stores, duty free shops, factory outlets, member stores or flea markets.

Chen Yanghui, director and vice president of Bao Li Li Technology Group, analyzed that the "pressure mountain" of the entity retail industry is closely related to the ten major "pain spots" of the traditional retail mode, in addition to being restricted by the macro-economic slowdown and the continuous impact of the online retail business. 1, parking is not convenient; 2, there are no characteristics of the store; 3, the price is more chaotic; 4, the customers make difficulties in decision-making; 5, the service efficiency is low; 6, the promotion price war; 7, the commodity homogenization; 8, the goods are slow to update; 9, the staff less fighting spirit; 10, the management is too rigid.

A group of data can help people see how cold the retail industry is: in the 2010-2014 years, the annual sales growth rate of the top 100 chain stores was 21%, 12%, 10.8%, 9.9% and 5.1% respectively, and sales growth continued to fall. In the first half of 2015, the main retail enterprises closed a total of 121 in China, while the sales of WAL-MART, which ranked eighth in 2015, was slower than that of Tmall. In the first half of 2016, the number of 101 listed retail companies was negative, and the net interest rate of the enterprises also declined.

These data and phenomena fully show that the status quo and future of the industry are not optimistic.

This is because the industry has entered the "new normal" after more than ten years of development, and a high growth era or cycle is over.

At the same time, the government hopes to achieve economic restructuring through reform, and the decline in economic growth is an established process.

In addition, the diversification of shopping channels and ways and the O2O of crazy money will really take away the small consumer groups of physical retailers.

It is not yet possible to predict when these pain situations will be reversed before the industry changes have found effective models, but at least not in the next 2-3 years.

New mode and new format of retail industry

In the face of the current situation of "internal and external troubles", it also depends on the way in which a family store chew the market, waiting for customers to come home and sticking to its past profit pattern. Obviously, we can only watch the business flow to him.

For many retail enterprises, in 2016, in addition to innovative efforts, we need to change our thinking and see what new retail formats can be used for us as the market changes in consumption structure and consumption patterns.

Looking at the whole situation, many new models of subversive retail business are in operation.

A) take the "full channel" idea of online offline services, launch e-commerce on the basis of entity stores, and accelerate the pformation of physical retail industry to O2O;

B) cross border integration and embark on the road of openness and cooperation. The most typical way is to introduce mobile payment, cross border electricity providers, and start the layout of mobile terminals.

C) scene shopping, with the help of data support, analysis support, contact support, creating realistic scene, realizing the product, experience, service and life of the precise customer, suning.com build the life post station cloud shop.

D) intelligent experience is not only an intelligent parking lot, but also mobile phone shopping, graphics smart tags, electronic shelf labels, etc.

E) pay attention to the consumer experience, pform the market led by the retailer into the market determined by the consumers, all take the consumer as the center, so that the retail store can even realize the concept display, social activities of the consumer life style and so on.

F) relying on big data for precision marketing, after big data analysis, it can conduct a comprehensive analysis of consumers, describe consumer portraits, and carry out personalized precision marketing.

Future development trend of retail industry

In order to promote the healthy growth of the retail industry, the national level is also actively guiding the balanced development of the retail industry online and offline, which has brought unprecedented opportunities to the retail industry.

At the end of June this year, the general office of the State Council, on the promotion of online and offline interaction, speeding up the innovation and development of business circulation, and upgrading and upgrading, pointed out that the retail enterprises should be encouraged to make use of Internet technology to promote the digitalization of physical stores, enhance the function of displaying, stereoscopic and intelligent storefront, and carry out full channel marketing.

Large retail stores are encouraged to continuously enrich their consumption experience, pform themselves into intelligent, diversified business service complexes, increase catering, leisure, entertainment, culture and other facilities, and shift from commodity sales to "goods + services".

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Many retailers have already tried out the first step of reform and development in the first place.

A large shopping mall in Shenzhen, through the "intelligent hardware + physical store" solution of Thun technology company, which is based on the protection technology of the Trinidad technology group, uses the intelligent hardware as the carrier of the store layout, together with the application of Bao APP, the public network and the public information publishing system, etc. as a tool to connect users and attract users. It also conducts intelligent new media operation with original IP content, such as wisdom, interest, talent show, star making, and big prize. It integrates cultural dissemination, e-commerce, interactive experience, preferential push and marketing promotion to create a full marketing and retail mode combining online, offline and offline.

The exploration of the retail industry is a new model of "intelligent Internet plus 100 industries" which is widely valued by the industry. Through the mature and effective solution of "intelligent Internet + retail", it has a strong new vitality in traditional retail stores.

Not only in the retail industry, but also in the "intelligent Internet plus 100 industry" mode, the technology has been widely used in clothing, catering, retail, home, jewelry, medical, automotive 4S shops, hotels, cultural entertainment, real estate and other hundred industries.

The role and significance of intelligent Internet plus 100 industry applications in the retail industry

For the entire retail industry, the "intelligent Internet + retail" led by the security technology video technology group has built the new business mode of "intelligent hardware + physical stores + Internet + new media". Through the deep integration with the intelligent Internet, it promotes the advantages of online communication and interaction, attracting customers to gather customers, precise marketing and other advantages such as real experience, brand reputation, logistics and distribution, so as to truly achieve cross-border development, and push the whole retail industry to change through online and offline.

For retail retailers, the core meaning of the "intelligent Internet + retail" mode is to take the retail as the main body, and conduct intelligent new media operation through platform intelligent hardware as carriers to drain and stick users, increase consumption frequency, and ultimately boost the physical store's return to the essence of business: continuous sales and profits.

In addition, the new mode has opened up a leapfrog development of precision marketing for retail businesses: "intelligent Internet + retail" analyzes consumer behavior through big data, collects consumer data and labels, and conducts precision marketing according to consumer's consumer preferences. This is also a leap from the competition of retailers to the concept of "consumer centred".

At the same time, "intelligent Internet + retail" to further play the advantage of offline retail, which is not owned by the entity retailer, and promote the drainage through online intelligent interaction.

For consumers, the "smart Internet + retail" format integrates intelligent Internet applications to meet the diverse consumer needs of consumers in the era of intelligent Internet, enabling consumers to enjoy a variety of interesting activities and wonderful consumer life, and create a strong new consumer experience.

Just like the Thun technology CEO Wang Hao of the group, it said: "in the traditional retail era, who will have a good location and shop will flourish, and in the age of intelligent Internet, whoever masters the user will master the future."

Experts believe that "intelligent Internet + 100 industries" is a revolutionary innovation in the era of intelligent Internet. It is based on the first generation of PC Internet and the second generation of mobile Internet. It solves the bottleneck and pain problems of Internet development. It is the only way to solve the development and upgrading of the physical industry and traditional Internet enterprises, and will surely lead to the pformation of the new generation of business models.