Electric Business Meets Physical Store: Who Can Be The Last Winner?

According to the data, by the end of last year, the number of Chinese netizens reached 688 million, the Internet penetration rate was 50.3%, the number of mobile phone users reached 620 million, the proportion increased to 90.1%, the coverage of wireless network was significantly improved, and the Wi-Fi utilization rate of netizens reached 91.8%.

In 2015, Tmall's "double eleven global Carnival" ended in 91 billion 217 million yuan trading volume, of which wireless pactions amounted to 62 billion 600 million yuan, and wireless accounted for 68.67%.

No doubt, "

"The rapid development of"

Supermarkets provide good opportunities for development.

Facing the momentum of the electricity supplier like rainbow, the entities shop exclaimed "wolf."

Then, when the electricity supplier meets the physical store, who can be the last winner? Let's listen to the opinions of retail customers.

Party A: the electricity supplier becomes the winner.

The performance of the electricity supplier in recent years is obvious to all. The electricity supplier has caused a great impact on the entity store, and its market share is also increasing. The future shopping trend should be closer to the electricity supplier.

Because of its short supply channel, no business place and less manpower, the electricity supplier needs to save a lot of money compared with the physical stores. The cost advantage is also unmatched by the physical stores.

Retail customer Zhang Cheng: E-commerce becomes mainstream

As a young person, if you don't have the experience of shopping online, it must be OUT.

For some young people in the workplace, the direction of their shopping is mostly electric business.

What advantages do electric providers have? First, they can deliver goods to the door.

Nowadays, "electricity supplier + logistics" has become a trend and trend. Consumers can purchase goods without leaving home.

For some office workers and house owners, it is a rare convenience; two, they can shop by sewing.

Whether you are lying in bed, sitting on the bus or in the working space, you can take out your cell phone to order shopping, and you can use some idle time to kill two birds with one stone.

My daughter is an office worker, usually not too busy, but the purchase of clothes, cosmetics, basically rely on online shopping to achieve.

At ordinary times, she would rather go out for a walk, relax, and do not want to go shopping.

One is that people are too crowded, and the two is that the settlement time is too long.

Last time, I bought a shirt on the Internet. According to a friend of mine, his purchase price plus a few yuan postage is very affordable.

The advantages of the electricity supplier for a number of young people, the benefits can be talked about a lot, but also to the young people to provide a lot of convenience, from the shopping varieties, from automotive appliances, needle to brain seafood, you can think of, the electricity providers are all thoughtful for you, the party is not convenient, of course, convenient, since convenient and fast, who also went to the physical store?

Retail customer Wang Mingyue: saving shopping costs

There are many costs of shopping, first of all, the cost of time.

The working rhythm of modern people is very fast, and the pressure of work is also great. If anyone spends half a day buying a piece of goods, there will be an idea that "we can't afford to lose time". We simply give up.

My daughter often says that instead of spending so much time shopping, it's better to go out for a walk, which can not only relax the mind and body, but also broaden the horizon and kill two birds with one stone.

Sometimes, if you hang around for a long time, you may not be able to buy a satisfying product, but you waste your time in the long run. Next, you save on shopping expenses.

As we all know, the goods sold by the electricity supplier are very cheap. Under the same conditions, do you think consumers should choose the expensive goods of the physical stores or the cheap goods of the electricity suppliers?

Therefore, regardless of the time cost or the economic cost, the electricity supplier is the choice of the young consumer group. With the development of the logistics industry, the blind area of online shopping and distribution is getting smaller and smaller. The rural area has also become another main battlefield of the electricity supplier. In the near future, there will be more electricity supplier logistics distribution vehicles speeding up in the country lane.

No matter the electricity supplier or the entity store, there are few loyal customers, no matter what kind of service you take, but if you don't have the advantage of price, everything else is useless.

In cities and towns, large supermarkets and retail shops coexist, which can fully illustrate this point. Large supermarkets are expensive, but hardware is good; retail outlets are low in price, but poor in hardware, there are certain consumer groups.

Therefore, because of the advantage of its price, the consumers can get the same effect as the entity store with less money, and the vitality of the electricity supplier is stronger and stronger.

Therefore, in the case of "electricity supplier + logistics" more and more developed, convenient and fast, the online shopping team should be bigger and bigger, and the space for the existence of the entity store will be smaller and smaller until it becomes a beautiful memory in the modern people's life.

Comment: compared with the entity store, the electricity supplier has its inherent advantages. The logistics speed is fast, the price is low, the speed is good, and it also attracts the consumers, especially the young consumers.

However, online shopping also has a big "short board", which is more difficult for remote operators to protect their rights. Fake goods are more and the quality of goods is difficult to guarantee; it is easy for illegal agents to exploit loopholes, and consumers' property is two empty.

To a certain extent, it also restricts the benign development of the electricity supplier, causing some consumers to shift from online shopping to physical store shopping.

Party B: entity stores become winners

In this era of seeing reality, most conservatives still focus too much on physical store shopping, believing that they can only be steadfast when they see it with their own hands, and this is also the main reason why the shop is flourishing.

Ms. Wang said, although we use smart phones, there are computers that can access the Internet at home, but I rarely shop online. On the one hand, it is more complicated to operate. On the one hand, if there is a quality problem, the return process is very cumbersome.

Fortunately, I am not too busy with my work. Shopping and shopping are also opportunities for me to rest and exercise.

Faced with the eyeing of the electricity supplier, some people are crying wolf, some people are still calm.

So, in this situation, can the entity store win the final?

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Retail customer Luo Hongxi: shop or consumer choice?

The store has the advantage that the electricity supplier can not surpass, that is, at the door of the customer, and consumers are face to face and zero distance contact, especially the emotional advantage to let the physical store stand out.

Under normal circumstances, e-commerce and customers are buyout relationships, and they do not know each other back to back.

And the entity store not only takes the customer's shopping, but also has a good relationship with the neighbourhood, providing leisure and communication places.

Compared with some older consumers with lower cultural level, the electricity supplier is an irreparable short board. Customers of this age group, the electricity supplier format is the most unreliable and unreliable business format (although the electricity supplier is very reliable).

Some people say that money has not been paid yet before they can be seen. What can they do? Poor quality, wrong color and inconvenient use. In fact, these problems can be solved by electricity providers, but they do not believe that they are also caused by long-term qualitative thinking.

Under the same conditions, the electricity supplier is still the choice of such consumer groups.

For those of us who are mostly in the suburbs, most of the consumers are older department stores. The electricity supplier is still far away from us. The business of the physical store is not affected by the electricity supplier.

I think, as an older retail customer and consumer, I have an exclusive attitude towards online shopping.

Why? Unrealistic mind is the main factor.

Older people are not as fast paced as young people, and slow life is their greatest enjoyment.

Shopping in a physical store is something they are willing to accept. They are both leisure and achieve the purpose of communicating with each other.

Some young people will say that the electricity supplier is convenient, fast and can deliver goods to the door.

This is relative to some commodities that are not in urgent need. Do you have to wait until the electricity supplier comes to your home to live at home? For example, when you are cooking, you find that salt, soy sauce or other condiments are gone.

But for this problem, the entity store can be solved easily.

You can turn off the fire on the frying pan and run downstairs; if you have a physical store contact, they will send it to your home immediately, which is convenient; for example, when you are about to eat, there are several guests in your house, and at that time there is no smoke and no wine in your house. Then, downstairs can be done, which is convenient for a matter of minutes.

Most of them can encounter such problems when they live at home, and many shopping behaviors are an emergency measure.

Therefore, no matter how the development of electricity providers, the impact on the physical shops can be said to be minimal.

Retail customer Li Haiyang: experiential sales become mainstream

For customers, experience is the first step for them to buy goods, because the entity store can see it and feel it, so it becomes the first stop for customers to shop.

As we can see, many large scale stores have opened up the experience function area, letting customers feel and become a part of the store, increasing the chances of customers buying goods.

This is also a function that most electricity providers can't do.

Therefore, no matter what happens, I believe that the existence of physical stores will become more and more popular with customers' rational shopping.

There are several advantages of a physical store: one is to provide customers with leisure, rest and chat.

This is very important, especially in areas where the economy is relatively undeveloped and the pportation is not convenient. If some supporting measures fail to catch up, the store will become a leisure place, entertainment place and social networking place.

In particular, some retail outlets in rural areas have become tools for harmonizing neighbourhood. They sometimes do not buy goods deliberately, but finish shopping in leisure; two, they can experience.

As the saying goes, "the right is the best". For example, if you want to buy a pair of shoes, you know that you are wearing 40 yards, but why do we have to try it in the process of buying? Why do you say that? Why do you say it is wrong? Only by oneself can you know that different brands of shoes will have a certain deviation on the code number. Very few people buy shoes and buy them directly without trying.

However, when you want to implement online shopping, you won't experience this, so the return and replacement rate of online shopping is also very high, which seldom appears in physical stores.

Therefore, with the improvement of people's living standard and the improvement of quality, shopping is not only an act, but also an experience and an integral part of enjoying life.

However, the emergence of electricity providers will inevitably lead to a revolution in the physical retail industry, upgrading of shops, upgrading of service levels, improvement of measures and functions, and so on. For physical stores, it is not only a wolf but also a rare opportunity. If we seize the opportunity, we will make our shop stand out.

Comments: physical stores are seeing and believing, but for some traditional consumers, they are the preferred shopping places.

However, as consumers demand more and more businesses, entities should catch up with both hardware and software, so that consumers can feel the intimate and in place of their businesses in psychological and physiological terms.

C: no one is a winner.

When a store meets an electric business, is it a loser or a winner? This should be a multiple choice topic. In the course of the development of both, who can make efforts to make the strength of the players take advantage?

Many scholars believe that no matter how society develops, every consumer has their own shopping habits and consumption preferences, which affect and determine their shopping ways.

Consumers who like to save worry, save labour and save energy will choose most of them. Some customers who enjoy shopping as a customer enjoy more pleasure in physical store shopping.

To a certain extent, it will show polarization of consumer groups.

Retail customer Jiang Xiaoyue: will make the service more and more perfect, more and more in place.

In the face of competition, service is not upgraded, imperfect, and not in place, only to make business more and more light.

The emergence of electricity providers will produce a "silver carp effect", so that both sides can work hard on services, commodities and experience.

In this era of service king, the competition of modern retail terminal, one is the price, two is the service, the service must have a large proportion.

It has always been thought that the price of the entity store is high and the profit is very rich.

But the emergence of the electricity supplier will bring the end of the "profiteering" era to the physical store. In order to win the initiative, the store has to rely on sales promotion, discounts and profits to win the favor of consumers. To a certain extent, it will enable consumers to enjoy more favorable prices and more intimate services.

Therefore, whether the electricity supplier or entity store, under the same conditions, if the quality of service is not improved, it is to sit back and die, it is very difficult to win the initiative in the competition.

Because the electricity supplier is doing back to back business, its service will have certain "short board" compared with the entity store.

But let us be pleased to see that the electricity providers are constantly struggling to catch up, with a view to making up for defects in services.

For example, some initiatives such as no reason to return, payment after experience, and so on, have also narrowed the gap with physical stores to a certain extent.

This also allows some online shopping families to enjoy more convenient and intimate services.

So in the end, no one can be the only winner. In the long run, the coexistence of physical stores and electricity providers will bring more convenience to consumers, and consumers will become the biggest winners.

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Retail customer Su Hongbing: "Online + offline" will become a trend and trend.

With the electricity business war raging in full swing, apart from the electricity supplier to the electricity supplier, the electricity supplier to the entity shop, the entity shop to the entity shop competition, the electric business has attracted the attention of the physical store with its unparalleled superiority, and also let many entities shop calm down to ponder.

In my opinion, physical stores and electricity providers will also become more rational in the future competition, and both sides will continue to improve and enhance service initiatives.

It is foreseeable that the physical stores in the future will not be completely replaced by online stores, and the electricity providers will not disappear. But the impact of e-commerce development on the physical stores is positive, especially for large department stores and chain store brands all over the world. Such retail formats will be at a disadvantage because of large volume, high rents and high costs, and large numbers of personnel.

However, the development of the electricity supplier is a trend, but it will not completely replace the entity store.

The future business mode should be online understanding and offline experience.

Therefore, online shopping can become a trend, but it can never be the mainstream. Online shopping can become one of the forms of consumption, but it will never become the only form of consumption.

People can use the Internet, but they will never rely entirely on the Internet.

Comment: the electricity supplier and the entity store go hand in hand, online and offline will become a beautiful scenery of the future retail terminal. In this competition, no matter which side will not become the only winner, the two sides will grow, mature and perfect in the continuous competition.

Whether for retail or consumer, it is a good measure to win. Only competition can develop healthily. Only competition can lead to live water. Competition will become the main melody and scenery after the electricity supplier and entity store.

Concluding remarks:

Service should be upgraded and measures should be perfected.

Whose service is thoughtful and whose action is more intimate.

Whoever wins the customer will be the last winner.

At the present time, it is too early to say who will be the last winner. The electricity supplier and the entity store complement each other in the competition and jointly promote the healthy development of the retail industry.

At present, the era of profiteering in the retail industry has ended, and consumers' consumption concept has returned rationally, and retailers are trying to gather popularity and find a way out, but "Online + offline" will become more and more choices for businesses and stores.