Men'S Color Market Is Coming, Men'S Clothing Market Is On The Rise.

Although the "serious imbalance" between Chinese men and Chinese women in fashion comparison is an indisputable fact, at the same time, from the feedback situation of the terminal consumer market, most of the "senior"

And fashion casual men's clothing is also generally the phenomenon of declining performance, but Zhang did not think so.

Zhang Daer told reporters that local

In recent years, the lack of market performance also indicates that Chinese men's clothing has great potential for growth and improvement.

This is right.

Optimism is not the only minority in the future.

The blank point is the opportunity.

The brand of men's wear has been established in 2010, but the brand's real efforts to promote marketing and channel construction are two years.

"Local

The market has been very competitive in recent years. We have been thinking about how to locate the brand and find room for development in the current fierce market structure.

After years of observation, analysis and analysis of the market, Hu Shuiquan, general manager of Difran brand, told reporters that it finally decided to take aim.

Market.

In the face of fashion and personalized needs of the local consumer market is constantly improving, choose to locate young, small group of tide card force, for the brand, is indeed a good choice.

The increase in market demand for tidal brand has also led to the emergence of various online channels.

"If we want to break through in the men's clothing market with many brands, we will highlight and strengthen the distinctive characteristics of the brand."

Hu Shuiquan told reporters that on the basis of determining the location of the tide brand, Difran made a more in-depth subdivision of the brand -- the main attacking clothing brand underwear field.

Reporters learned that

And underwear products will account for about 40% of the total product of the product.

Hu Shuiquan believes that this is also the current number of men's wear market in a few blank market.

"China's

Relatively slow development, the famous men's underwear is not much, not to mention men's tide underwear, which is why we choose the main men's tide underwear.

Through the provision of clothing, underwear and related accessories, we provide men with a one-stop style of matching.

Hu Shuiquan said.

Clear brand positioning and focus on market segmentation has become a trend in recent years.

Brand consensus.

Similarly, the upcoming China International Exhibition

Expo 2016 autumn (CHIC2016 autumn exhibition), the dark brand of the main light dark dark wind, Gothic design, so that the brand quickly captured a large number of young consumers.

"Like our strong style of minority clothing, it is destined to not take the mass market route, but focus on the minority, so that the development and growth of our brand is in a steady growth state."

Dark general manager Chang Ya Nan told reporters that in the 6 years of dark development, although the volume of the brand is not large, the year-on-year growth is maintained at a high speed of growth. "Especially the consumption of VIP is the main consumer group of our brand."

The market also needs to change channels.

Although subdivision and niche brand positioning make many new men's wear brands find a good development space in the competitive market structure, but in the face of rapidly changing business environment, it is obviously not easy for new menswear brands to achieve effective marketing and channel expansion.

Chang Yanan admitted to reporters that in the past few years, the brand has gone through some detours.

"When we first started expanding our channels, we chose some well-known department stores in some core business circles. The first year's performance was really good, but in the second year, the performance declined because of the sharp reduction in department store traffic."

Chang Yanan told reporters that the last two years of the terminal channel changes are too fast, leaving no time for enterprises to leave much time to prepare.

In this regard, in order to make better planning and layout for the future development of the brand, we invite Japanese famous consulting companies to conduct in-depth research on China's business environment and help enterprises to sort out the future development path.

"The advice given by the consulting company is to achieve coordinated development on line and offline. After all, the main consumer group of our brand is young people, and their acceptance of online shopping is generally high.

In terms of physical channels, we will choose better shopping centers with better service experience.

Chang Yanan said.

Again, focus on redefining.

Deny J Studio also optimistic about the importance of emerging channels for brand promotion.

"The target audience of our brand is younger, focusing on the field of cowboy Mens. From our testing of the market, we are doing very well."

Zhang Daer told reporters that although there are many cowboy products in the local market, the homogenization is serious, which has led to everyone's mistakes.

The impression is very stylized and acceptance is limited. We are going to break this framework.

Zhang Daer told reporters that Deny J Studio used imported fabrics from Europe, the United States and Japan.

In terms of color performance, it is more "advanced" and the texture is also very good.

At the same time, the brand also breaks the original use limit of the cowboy fabric in the design. Through the splicing of different fabrics and creative cutting, the cowboy clothing is more likely to be extended in fashion expressiveness and dressing.

"Our own products are very confident in the balance of quality and price. As long as we pass through our brand customers, we have high recognition, but the biggest problem now is how to make more people know about our brand."

As a Cowboy brand with young people as the main audience, Zhang said that in brand promotion and channel selection, they pay great attention to selecting young people's favorite communication platform.

The promotion of new media platforms such as mobile clients is an important part of our efforts at this stage.

At the same time, we have also opened online shopping channels such as micro stores and Taobao stores to facilitate customers to buy.

But no matter which channel and platform to choose, focusing on accurate segmentation of consumer groups, maintaining a distinctive product design, maintaining the unique tonal of the brand, and providing products with high cost performance for customers, has become the consensus of many tide men's clothing in the current market.

In order to understand whether the brand product positioning corresponds to the market demand, enterprises should clearly interact with the market.

Testing "good men's clothing" with CHIC

In recent years, Difran, Deny J Studio and Daru, the new men who have been gradually voicing their voices in the market, have chosen to participate in the CHIC2016 autumn exhibition to be held in Shanghai.

"CHIC is chosen because it is also one of the most authoritative and professional representatives at home and abroad. This exhibition will enable brands to reach professionals and channel resources such as shopping malls, buyers and franchisees.

At the same time, the concentrated appearance of brands at home and abroad also promotes interaction and communication between brands and other brands, which is a good opportunity for brand development.

Hu Shuiquan said.

In this regard, the current channel construction is in a critical period of rising Deny J Studio also deeply agree.

As a newly established

Brand, Zhang Daer said, the appearance of CHIC is of great significance for promoting brand image in the industry.

"Now we are gradually opening up offline shops, doing product testing, making clear brand positioning, and understanding the market demand is very important for us. This is also an important reason why we choose to participate in CHIC."

In the view of Zhang Da Er, exhibiting CHIC can make the brand and domestic and overseas.

The brand carries on the pverse comparison between the product and the style, and determines exactly what position the brand positioning and fashion degree are in the industry.

The full exchange with the industry will help the future development of brand planning and adjust the direction of product design and R & D.

As a well-known for a long time at home and abroad

In order to launch the brand, Chang Ya Nan, who is the OEM of brand, has to launch its own business.

The brand has been accumulated and precipitated for a long time.

"We currently attend only two exhibitions, and CHIC is a platform that we value very much."

Chang Yanan told reporters that this retrospective exhibition is not to achieve immediate economic benefits. Compared to the professional exhibition platform, it is more important for the industry to understand and understand dark traceability.