Columbia Fashion Designers March To Occupy The European Market

In the field of pioneer avant-garde, which is rooted in the underground scenes of Bogota, A New Cross may not be the appearance of Columbia fashion in the imagination.

Influenced by punk rock subculture, the brand is becoming more and more popular in Asia and Europe.

During the period, two people also set up exhibition halls.

The brand from Latin America often shoots out kaleidoscope images with varied senses and rich stimuli, regardless of tropical charm or rich flavor.

This routine seems to be a good description of Johanna Ortiz.

(her bubbly layered Caribbean sweet style dress is popular among retailers such as Bergdorf Goodman in New York), but for Gomez like this,

It also reminds us that Columbia's fashion creativity also has incredible diversity: the road to success is more than one.

"Columbia has such incredible talent and craft.

Unfortunately, until recently, people working in Columbia have been covered up by violence and corruption, "said Nina Garc a, a fashion critic who was born in Columbia, who served as fashion director in the US version of Elle and Marie Claire.

Fashion is a mirror of society.

In recent years, Columbia has undergone tremendous changes in politics, economy and culture, "she explained." Medellin and other cities have undergone a great healing process.

The rescue of the former presidential candidate Bedangourt (Ingrid Betancourt) and the action against money laundering actually weakened the drug war.

Columbia's revolutionary armed rebels declared a unilateral cease-fire, which greatly advanced the country.

And all this is reflected in

Up. "

Columbia born Nancy Gonzalez, Haider Ackermann, Esteban Cort Zar, etc.

A few years ago, it had an impact on the major fashion cities. But in this new era of peace and prosperity, other designers from Columbia also began to enter the international fashion radar attention area.

In addition to Johanna Ortiz, Garcia also mentioned Aquazzura's Edgardo Osorio, jewelry.

Paula Mendoza, and the design behind the M2Malletier double group Melissa Losada Bofill and Marcela Velez.

Ortiz was selected for display in the Bergdorf Goodman display window of the landmark luxury department store, and it was designed with great confidence for Columbia. New York social celebrities were dressed in Ortiz's "Tulum" tops, which made them become popular products.

At the Latin American fashion show Colombiamoda in July 26th, Ortiz showed a series.

The annual exhibition is held in Medellin (Medellin), which is a large and integrated clothing and textile industry center in Columbia, with an annual export value of US $790 million.

Shoes and leather goods.

According to Colombiamoda and Inexmoda chairman Carlos Botero, international interest in this exhibition is increasing.

Last year, more than 50 countries and 1700 buyers participated in the exhibition. According to his estimate, the sales revenue of Colombiamoda will grow by more than 7% this year, reaching US $340 million.

Like many Latin American countries, Columbia is rich in Arts and crafts culture.

Due to historical reasons, the mature designers of the country have opened local boutiques and have loyal customers, and the economy has developed very well, "said Kelly Talamas, editor in chief of the former Mexico and Latin American version, and recently appointed as creative director of the magazine." Vogue

Under the leadership of Talamas, Columbia has gained unprecedented exposure in the magazine, thanks to her local editor's vision.

She also promoted Vogue brand activities in the country, opening cooperation with Colombiamoda and Vogue Talents Corner to promote emerging Columbia.

Career development.

"A lot of Columbia people have rich experience and are keen on design and modeling.

They have a proud culture, which celebrates their unique style.

So you will find that Columbia designers not only produce highly original design series, but also plate into a style that can be well accepted by the global market, "she added, explaining that she recently moved from Mexico City to Bogota to increase the magazine's existence in key Latin American markets.

The most vivid example of the rise is also the inclusion of several local brands by Moda Operandi, an online retailer.

This month, the Columbia brand, Leal Daccarett, created by spouses Francisco Leal and Karen Daccarett, announced the landing on the platform.

Pepa Pombo, Paula Mendoza, Aquazurra, Mercedes Salazar, Johanna Ortiz, and Firma Polite are also the same.

"Despite the slowness, Columbia is undoubtedly leaving a clear mark in the global fashion industry," said Elizabeth Leventhal, general manager of Moda Operandi senior garment buyer. "There is one thing in common among Columbia designers: they are exciting and dynamic, and they are all concerned about details. Many people are creating exciting new fashion profiles."

Other successful examples include Edgardo Osorio, Aquazzura's favorite footwear manufacturer of the world's major retailers.

Once a hot Osorio, it opened its exclusive boutique in New York Madison road and London Mayfair, and its international business grew steadily.

The design of the two person group Melissa Losada Bofill and Marcela Velez also created the world famous brand M2Malletier.

When we founded the brand in [2012, we appeared in the May issue of Vogue. Kate Bosworth (Kate Bosworth) took a picture of us with a bag.

Soon after, we began to see other great actresses and it girl carrying our bags, such as Kate Blanchett, Niicole Kidman, von Tone and the Elisabeth von Thurn und Taxis, Alexia Niedzielski and so on, "Losada Bofill said.

In general, the US market is Columbia with global ambitions.

Springboard.

I just opened boutique in Madrid recently.

Silvia Tcherassi also opened a shop in Miami earlier, because many Latinos live or work in Miami with similar tastes.

But most designers are now developing their wholesale business through New York, where there is more room for diversification, such as the Laura Laurens from Bogota, which is being sold in Opening Ceremony and Linda Dresner.

The avant-garde young designers are also ready to go to Europe.

The Miguel Mesa Posada was featured in the International Fashion Showcase during the London Fashion week.

At the same time, Olga Piedrahita (this biased concept)

With 30 years' experience in the industry, the works of other senior designers are also located in European high-end fashion store shelves.

The establishment of a retail network in other Latin American countries is another way to rush to the global market.

Columbia Menswear Arturo Calle set up 25 boutiques in Columbia, and has several others in Panama, Costa Rica and Salvatore.

The special strength of Columbia fashion is still hidden.

Categories, Onda de Mar, Agua Bendita, Touch e, are also famous all over the world.

"In terms of fashion and lifestyle, I think Columbia is one of the most developed countries in the region, but in the past 10 years, there are still many different factors that make it famous.

First is the "coastal city" Cartagena, which is a tourist destination for private aircraft and fashion celebrities. This can make people pay attention to Columbia, "Talamas said, referring to Marc Jacobs, Angela Missoni and Lauren Santo Domingo, a seaside town that loves to go on holiday, Cartagena is also gradually popular.

Although the domestic market focuses on retail hotspots such as Bogota, Cali and Medellin, Barranquilla (Barranquilla) and Cartagena coastal cities have also become the main window for Columbia brand to attract international buyers.

The country's most exciting "all Columbia brand" fashion hotspot is Cartagena's retail concept store St Dom.

St Dom is founded by husband and wife Alex Srour and Maya Memovic. Its luxurious product portfolio has handmade details, an informal outline and bold color burst.

"We thought at the time that although there were so many high quality design products, there was no place to focus these products on elaborate planning.

Cartagena is a great tourist destination. It is called St Tropez of the Caribbean coast, and it is the best choice to show Columbia's most creative design in the.

Memovic said.

Companies such as St Dom also work hard, including consulting firm Creo Consulting.

The company was founded by Giovanna Campagna and Cloclo Echavarr a a, who helped New York and Latin American talents develop in Columbia.

Botero of Colombiamoda says the mature market in the country is also mixed with local talent.

"Competition from international brands, making local brands closer to their consumers, has also changed their production plans, usually changing to a short-lived model," he said, indicating that although Columbia's dynamic new design is undoubtedly worth celebrating and encouraging, it is still a fashionable culture.