Interview With Chen Dapeng, China Fashion Association

Reporter:

Hello, netizens!

Xingcheng swimsuit has turned swimsuit products into industrial clusters. What is the success of the swimsuit? What vitality has it brought to our garment industry? In this case, we interviewed the executive vice president of the China clothing association, Chen Dapeng, at the Sixth China (Huludao Xingcheng) International Beach and swimsuit culture fair.

President Chen, Hello, thank you for accepting our interview. The swimming Expo will be held every year and new year. What do you think is the highlight of this swimming fair compared with the past several sessions?

Chen Dapeng:

The Huludao swimming Fair has been in its sixth year this year.

On the one hand, the swimming club relies on the swimsuit industry in Xingcheng. It provides a good platform for the development of the swimsuit industry in terms of trade, resource collaboration, communication and communication in the industrial chain.

On the other hand, the swimming Expo will also be

Industry, especially the promotion of Xingcheng swimsuit regional brand, also played a very good role.

Over the past six years, the swimming Fair has had a great impact on the whole of China and the whole world, and has also promoted the upgrading and development of regional industry.

So, as you said, the swimming Expo will be held every year, year after year.

The highlight of this year is that this year's swimming Expo will highlight the development and innovation of Huludao Xingcheng swimsuit in e-commerce.

Because Xingcheng swimsuit has been developing very fast in the past five or six years, especially in e-commerce, it has caught the opportunity of "Internet +", from urban electricity supplier to cross-border electricity supplier, to rural electric business, and has formed a very comprehensive business ecosystem.

This swimming Expo is very obvious in the development of e-commerce, and this time, the introduction of Alibaba as a strategic partner is to link the resources and industries on the Internet and make a comprehensive presentation.

On the other hand, the swimming club, through a series of activities, runs through the online and offline resources to link up, drive traffic and promote sales. It is very important to expand the influence of Xingcheng swimsuit, and also to promote the collection and accumulation of related industrial resources and promote the development of regional industries.

Reporter:

Xingcheng swimsuit can be strong and big, and can go out of the country and integrate the industry, culture and creativity. What do you think is the success of the swimsuit or the experience we should learn from it?

Chen Dapeng:

Xingcheng swimsuit, we say its development history is not short, but the real rapid development should be the past six or seven years.

When we say the Xingcheng swimsuit, we say that the output value of the 30 years before 2010 is 5 billion, but the output of swimsuit in Xingcheng reached 15 billion in 2010 to 2015.

In the past five or six years, Xingcheng swimsuit has achieved leaping development. From a small industry to a large industry, it has made great progress from the original OEM production to the development of brand development.

Personally, I think there are several aspects of its successful development: on one hand, this fertile land has cultivated a number of outstanding entrepreneurs, pragmatic, innovative and pioneering.

30 years and two generations have made me feel a lot about dealing with many entrepreneurs.

The two generation made a passionate and caring spirit for the development of this industry, with strong vitality and development ability.

I think this is the first driving force and the most important asset for the development of Xingcheng swimsuit.

The second aspect is the development of Xingcheng swimwear in recent years. It is very important to seize the opportunity of scientific and technological progress. Just now, I talked about the development of the Internet and the combination of the industry.

I think the development of swimsuit in Xingcheng is particularly prominent in recent years. On the one hand, it is an innovative concept. On the other hand, it is how to make good use of the progress of technology to promote the development and progress of our industry.

The application of information technology and the application of Internet technology have completely changed our original whole business mode.

From the traditional management mode to the use of Internet means and the changes of marketing means, this is a technological progress and the innovation of ideas. Indeed, it has played a very important supporting role in the development of our industry.

The third aspect is the promotion and support role of Huludao Xingcheng government.

The direction of the government for the development direction of the industry as a whole, especially in the past five or six years, because we are also dealing with our local government, we truly feel that the government has played a very important role in promoting the construction of public service platform to "Internet +", including the electronic Business Innovation Demonstration Park and the construction of innovation platform.

Here we are a group of outstanding entrepreneurs, second sense of innovation and progress in keeping pace with the times and the government's push.

In this respect, I think that is the three important aspect of our swimsuit development in Xingcheng.

Of course, Xingcheng swimsuit also has similar properties and characteristics with the development of many industrial clusters throughout the country. This aspect is even more prominent.

Reporter:

As you mentioned earlier, Xingcheng swimsuit will make a small product into a big industry. At the same time, its future development will also highly integrate and reflect Huludao's city positioning and city image. How do you comment on this new development mode and what new vitality has been injected into China's clothing industry?

Chen Dapeng:

The clothing industry is a basic consumer goods industry. The people's livelihood industry is also a fashion industry, a cultural and creative industry, a high-tech application industry, and an urban industry.

The development of Xingcheng swimsuit is indeed very natural connection and association with Huludao Xingcheng and beautiful seaside cities.

Of course, I do not think that all coastal cities must develop swimsuits, because there is indeed a historical foundation for swimsuit development in Xingcheng, Huludao. So I think the development of these years is very important.

What we see is the swimsuit industry in Xingcheng, Huludao and the development of our whole city, the cultural orientation of the city, and the enhancement of the specific attributes of the city, which is the perfect combination of fashion culture and personality.

On the one hand, the development of swimsuit industry plays a great role in improving the image of the whole city of Xingcheng, Huludao, but at the same time, the promotion of the city itself also plays a good role in the development of the industry.

Including the swimming fair we are talking about, the past five or six years' swimming fair is not only commerce and trade. It combines industry with commerce, and is directly related to the development of our city and the cultural expansion of our city.

We say the clothing industry, the swimwear industry is a cultural and creative industry, and the fashion industry is also an urban industry.

It is possible for our industries to combine our industrial development with urban cultural progress and social progress.

I think this is complementary to each other, and it will complement each other. This will also have a good enlightening effect on the development of many industrial clusters.

Reporter:

In the future, what aspects should we break through in expanding the international influence of swimsuit industry?

:

The development of Xingcheng swimwear in the past few years not only occupies a considerable market share in China, but also moves towards the international market, which has achieved very good results and has a very good impact.

Just like you said, I think not only the Xingcheng swimsuit, but the whole Chinese clothing industry has entered a new era. This period is how we moved from a big industrial country to a powerful industry. That is to say, we have produced so many clothes. But if we can promote the trend in the international market and fashion, we can have the voice and influence. This is not only the mission of Xingcheng swimsuit, but also the mission of China's garment industry.

In the past decades of reform and opening up, China has now built the largest industrial system in the world. We are the largest industrial country in the world, regardless of output and share of international trade.

Next, we are facing the challenges of consumption change, market adjustment, business model innovation, technological progress and so on.

Therefore, in the new period of development, our so-called pformation and upgrading, pformation and upgrading, on the one hand, is how to deal with the changes that cater to the consumers. On the other hand, how do we go to the high place and enhance the discourse power of our whole industry.

There may be several aspects behind this: on the one hand, we still need to build products on the basis of existing industrial development.

First, the industry must make the product well. In the new market environment and new consumption pattern, design and cultural creativity are still our top priority. The gap between the industry and the fashion power we are talking about may still be in terms of cultural creativity.

On the other hand, it is how to keep up with the pace of scientific and technological progress and the progress of technology.

Technology is the era, technological progress is the characteristics of the times, so how to keep up with the progress of technology, to change the way of exchange and production we say.

We understand the way consumers are, all our marketing, the way to open up markets, and so on.

Through these, to raise our products, design, production and marketing to a higher level, it is very important that we can play a leading role in the trend and the various aspects of the trend release.

Besides, in terms of mode innovation, new technology and new market structure, we need to make more breakthroughs in pattern innovation.

In addition, the most important thing is that people, all things eventually fall to the comprehensive ability of people.

We say that the progress of technology and progress will finally be a test of human wisdom. Therefore, the upgrading of our whole team is also an important support for us to say that industrial upgrading and development, our strong nation building, and our international voice.

Reporter:

Thank you for accepting our interview.