Sports Fashion Crowd Becomes New Custom Of Clothing Customization

In order to build up this group to brand relations between Yi Bang people and sports audiences, in May this year, Yi Bang people put brand elements into sports events such as the 2016 Qualcomm Xiaolong cup, Australia Australia basketball match and so on.

After winning the favor of Yang Yi and a group of heavyweight KOL in sports circles, Yi Bang people wanted to capture the sports fans with this effect.

Sponsorship of 2016 basketball match between China and Australia successfully won basketball KOL such as Yang Yi.

A month after the sponsorship of the 2016 "Qualcomm Xiaolong Cup" cup basketball match between China and Australia, Yang Yi, a well-known basketball consultant of CCTV, made a customized set of imported Vinda.

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Before making clothes, Yang Yi was in ybon.

The consultant conducted in-depth communication with Yang Yi, including body shape analysis, fabric selection and process tailoring, color selection, etc.

Yang Yi is a famous commentator of basketball. He is humorous, witty, articulate, objective and impartial. His views are sharp and penetrating. He is loved by basketball fans at home and abroad. Sina's micro-blog fans exceed 4 million 760 thousand.

He is the only journalist who ever interviewed all three of China's top centers, Wang Zhizhi, Battelle and Yao Ming, who entered NBA. Yao Ming's biography tells Yao Ming's story from birth to retirement.

Received by Yang Yi

Later,

One of the details gained Yang Yi's social communication.

The details are "Apple dad" private custom embroidery (Yang Yi's nickname is apple).

Subsequently, Yang Yi repeatedly in Sina micro-blog explosion photos of clothes drying photos.

After the completion of Yang Yi's personal customization, the ybong custom made suits, shirts and other products for 5 heavyweight KOL players, including Xu Jicheng, Jia Lei, Tian Xinxin, Meng Xiaoqi and Liu Jia.

The same as Yang Yi, the 5 have also been immersed in basketball for many years.

Xu Jicheng is a senior reporter of Xinhua news agency, director of the interview room of the Xinhua sports department, and a famous basketball commentator. The circle calls it "big Xu". Its commentary is humorous and interesting, and it is good at popularizing the professional terms of basketball.

Jia Lei is a reporter for sina sports specializing in Chinese basketball. Yang Yi has written an article entitled "watching my brother Jia Lei", praising Jia Lei's professionalism and dedication to basketball.

Tian Xinxin, Meng Xiaoqi and Liu Jia are also well-known media players in basketball, and their strokes are dedicated to basketball.

Aiming at sports fans group how can the star effect be maximized?

However, nowadays more and more brands are starting to take advantage of star marketing. How can the people of the clothing industry join the brand for the star effect potential of the sports opinion leaders? What kind of posture should the sports fans market open?

In the view of Founder Fang Qin, the sports crowd portrait is highly consistent with the brand positioning of ybong.

Yang Yi and the "platform" of the sports leaders have become a "detonation" of the Yirong people to open the market.

Yi Bang people's sponsorship of sports events is not a rigid brand element implantation.

According to Nielsen research data, the Chinese sports population showed the characteristics of high education, high income and high position. The monthly income of their families reached 10699 yuan; 67% of them had bachelor's degree or above, and nearly 30% of them were management personnel (28%).

The brand target population of Yi Bang people is between the age of 25 and 45, and the middle class of the top 30%.

Most of them are middle and high-end white-collar workers in various industries, as well as business management personnel, that is, the so-called high-income groups. Their consumption demand keywords include quality, speed, personalization and cost-effective.

"The high coincidence of brand positioning is the core factor that we decide to excavate sports crowd."

With the increasing number of customers and potential customers, the consumer structure has changed.

With the stretching of age and customer demand gradient, besides the main suit, Yi Bang people and cooperative factories begin to develop more in new products.

Easy to get shirts in March; first in April.

Private custom door-to-door service; May season new casual pants; June ladies fashion.

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In addition to continuing to focus on sports industry and sports crowd marketing, in the light of current trends, the possibility of Yi Bang people's involvement in the market of sportswear customization will not be ruled out in the future.