The Road To Amoy Brand Listing Is Miserable.

The clothing brand supply chain is holding the vital pulse and the whole market is frustrated.

Facing the listing,

More aggressive, scrambling to seize the status of "Amoy brand first share".

Han Du Yi house, Yin man, rash and so on have submitted IPO applications.

As we all know, supply chain tends to seize the lifeline of brand. Many brands are out of control because of supply chain management, cash flow breaks off, and finally die in inventory.

The clothing brand is more like this, the order quantity is small, the replenishment rhythm is not fixed, the clothing color separation code characteristic lets the existing order quantity be decomposed once again, causes the factory to be unable to arrange the production cycle reasonably.

It is reported that since 2008, there are more than 1000 OEM factories cooperating with Han Du Yi house, and many generations of factories have been unable to cooperate for several months.

In addition, because of unplanned additions to the category, the company often crazily expands the category. Large quantities of shipments lead to longer shipment and slower storage turnover.

A securities industry analyst told reporters: up to now, no clothing brand has really managed the flexible supply chain, which involves many aspects, including membership management system, IT technology support, a large number of designer resources and the ability to manage multiple brands.

In the application for IPO, we saw that its revenues and profits declined in 2014. Since 2014, the clothing industry has been constrained by the weak consumer market, and a large discount sale has become the norm. There are even a lot of businesses that have cut down their businesses on a large scale.

It is even more difficult to escape.

According to "the first quarter of 2016 apparel listed company revenue list", the data show that the first quarter of 2016, the clothing industry basically continued the weakness of last year, the overall is not optimistic, financial performance continues to decline.

In the face of market saturation, slowing consumption and the impact of e-commerce, many traditional clothing stores are facing the trend of closing stores.

Whether the clothing brand will grow after listing, whether it can grasp the new traffic bonus, whether it can achieve flexible supply chain, accelerate capital turnover and improve inventory control, will need time verification.