Anta As "Corporate Citizen" And Social Responsibility

In October 2014, the State Council promulgated the "accelerating development".

Since then, the sports industry has become a piece of meat and potatoes, and capital flows into the company.

Time flies, and now it is nearly 46 years since the promulgation of the State Council's document. The sports industry is still on the fast track. The good environment is a great opportunity for many investors and sports entrepreneurs.

However, the traditional industries in many industries can naturally assess the situation, but their pace is even more stable. However, the market dividends still benefit them, such as the sporting goods industry, which is the foundation of the national sports development.

Of course, no sports company only focuses on selling one more pair of shoes or one.

The greater the market, the higher the demand for an industry.

In 2015, the sporting goods industry showed a trend of overall warming. Many enterprises achieved performance milestones, the most representative of which was Anta, whose revenue exceeded 10 billion yuan in the past year.

With the rapid development of sports industry,

The first to give up a good answer.

It is gratifying to be able to achieve such a result. After all, this is China's first sports brand with annual turnover exceeding 10 billion mark.

In fact, for different enterprises in the same industry, there are not many secrets in the management rules.

We should strive for excellence in products, innovate in marketing, and have a rational layout in channels.

These are the most basic elements of the success of a sporting goods company.

However, in Anta's eyes, these seem not enough.

In the spirit of Anta's "pcending self" spirit of enterprise, it has raised its corporate social responsibility to a whole new level.

Anta as "corporate citizen"

Last week, Anta released the 2015 Environmental Social and Governance Report at its headquarters in Jinjiang.

It covers the environmental, social and governance concepts, related initiatives and performance of the operating buildings and proprietary stores of its brand during the period from January 1, 2015 to December 31st.

This is the first time that Anta has released the report in the past nine years, and it is also the first sporting goods company to issue such reports in China.

Inadvertently, Anta has come to the forefront of many competitors.

It is reported that this report has been produced for six months and is the result of Anta's cooperation.

In addition, Anta has hired an independent third party testing agency to conduct low-carbon emission auditing and other environmental data statistics and analysis in order to strive for scientific and fair data.

Why did Anta launch such a report?

This report takes "real corporate citizenship" as a theme to reveal how Anta integrates social responsibility with everyday business operations and policies.

Boston College points out that corporate citizens believe that the success of a company is closely related to the health and welfare of the society. Therefore, it will take into account the impact of the company on all stakeholders, including employees, customers, communities, suppliers and the natural environment.

Anta hopes to reveal its efforts to promote sports and career planning in China through the concept of corporate citizenship, to show Anta's feedback on all levels of the country, sports and society.

Just like Mr. Ding Shizhong, chairman of the Anta Sports Products Limited board and Mr. CEO, "it is our business mission to integrate the spirit of" pcending ourselves "into the life of everyone.

If we can continue to innovate and surpass ourselves, we should give full consideration to the health and welfare of our country, our society, enterprises and people. In developing our business and increasing our profit performance, we will be able to fulfill our responsibilities of "corporate citizens" to our earth, society and holders. This is an important learning topic for us to take as a long-term commitment to the listed companies.

In fact, Mr. Ding Shizhong's remarks are not only a message to Anta's future, but also a revelation to other enterprises in the industry.

Anta who practices social responsibility

In fact, for any manufacturing enterprise, environmental problems are unavoidable.

In 2015, Anta quantified greenhouse gas emissions for the first time and set it as a benchmark for carbon management.

Moreover, Anta has implemented a series of environmental protection and emission reduction measures.

This includes the use of natural gas as clean energy as possible, whether in industrial production or staff life, to provide a green office environment for employees, and to encourage energy conservation; to strengthen environmental education for employees and to improve the utilization ratio of environmental materials, and to set strict evaluation criteria for suppliers.

In 2015, Anta's environmental protection strategy achieved remarkable results. Compared with the same period last year, Anta's office water consumption decreased by three hundred thousand tons, and its electricity consumption decreased by two million kwh, and the amount of office paper decreased by more than two tons.

As a famous sporting goods company in China, Anta has always attached great importance to its social responsibilities.

In order to promote the popularization of fitness for all, Anta made a new running strategy last year, "you are runner", and fully supported Chen's "challenge 100" running activities.

Not long ago, the sports industry development "13th Five-Year plan" was officially released, and the national fitness campaign was promoted to the national strategy. I believe that in the future, Anta will also introduce more innovative measures in the field of mass sports.

In addition, Anta has launched a "just kick" football strategy, aimed at expanding the participation of Chinese youth soccer in the population, so that more young people who love football can have better and comprehensive conditions to participate in football, thus promoting the sustainable development of Chinese football.

{page_break} in addition to mass sports, Anta's contribution to competitive sports is obvious to all.

As a partner of the Chinese Olympic Committee, since 2009, Anta has provided awards and equipment and living equipment for all Chinese athletes, such as the Olympic Games, the Asian Games and other major international events.

In addition, Anta is also a partner of 24 national teams in water sports, winter sports, boxing Taekwondo, gymnastics, and soft throwing sports 5 sports centers.

Professional and perfect career planning for athletes is an important factor for the sports industry to embark on the road of sustainable development.

Anta, together with the champion fund, is committed to providing various assistance to national athletes' career development and post retirement planning, including athletes' career development training.

Anta strives to establish a system in this area, so that the whole Chinese professional sports can benefit from it.

Build yourself with technology

As a benchmarking enterprise in China's sporting goods industry, the upgrading of product level is the cornerstone of enterprise development.

Anta has invested a lot of resources in technology research and development.

As early as 2005, Anta set up the first sports science laboratory.

In 2009, Anta technology center was awarded the "national accredited enterprise technology center" by five ministries, such as the national development and Reform Commission.

Yu Tang was also very lucky to have been invited to visit Anta's science laboratory, where many machines were independently developed by Anta.

A pair of sneakers that look simple can be passed through thousands of repeated tests. In fact, Anta has set up a separate assessment standard for itself. Many indicators are higher than the average level stipulated by the state.

In 2015, Anta's R & D activity cost accounted for 5.2% of the cost of sales.

The upgrading of technology not only brings new product experience to the public, but also enables Anta to make improvements and changes on the basis of its inherent products, so that different series of products can be continuously improved.

Anta has been committed to sports technology investment, which is the only way for enterprises to develop themselves. It is also aimed at improving the standards of China's sporting goods industry through its own efforts.

After all, compared with international brands, our industry base is still slightly weak. If we want to make China's sporting goods stand firmly in the international market and need the whole industry to upgrade, we need synergy and need more prominent industry leaders. Anta is moving low in this direction.

People oriented

In addition to Anta's science lab, Yu Tang also walked into the shoe making workshop of Anta.

It is very different from the outdoor high temperature burn. The workshop relies on the large central air conditioning, and the temperature is controlled at very comfortable body temperature.

In addition, according to the person in charge of the workshop, the glue used by the workers in production is non toxic water-soluble glue.

Employees are the biggest wealth of enterprises, and the health of every employee is also valued by Anta.

Excellent humanistic care has made Anta's employee turnover rate the lowest in the industry.

Efficiency is always the first priority for light industrial manufacturing industry.

In addition to improving the professional skills of the workers, Anta is also pushing ahead with automation of the production line.

According to the relevant person in charge, by the beginning of 2022, the automation rate of Anta production line will be raised from the current 20% to 60%, and the number of workers in the production line will be reduced from 4000 to 2000.

From another perspective, this is also a manifestation of Anta's fulfilling its social responsibilities.

epilogue

More responsibility means more challenges.

Of course, Anta, which has already entered the 10 billion mark, has higher pursuits. As Mr. Ding Shizhong said, the changing business environment often brings new challenges to the industry, but the spirit of sports is always challenging yourself, trying to improve deficiencies and strives for perfection.

Anta will continue to conduct internal inspections, and strive to reflect the basic values of "corporate citizenship" in daily operations and policies, so that every link and process in the business can meet the civic responsibility of citizens and establish a brand image that is praised by the public.

This is also the value of Anta as a world-class sporting goods company.