Han Du Yi House Won The New Three Board Pass.

At noon on July 29th,

Official micro-blog released information revealed that the Korean home group has officially received the new three board listing letter, will become the domestic Internet.

The first strand.

It is understood that the Korean clothing shed was established in 2006, currently incubated and operated 35.

It covers many styles such as women's wear, men's wear, children's wear, middle and old age and outdoor. It involves many styles, such as Europe, America and the East.

There are many stars in the investors behind Han Du's clothes house.

As early as 2014, StarV, founded by three entertainment stars Huang Xiaoming, Li Bingbing and Quan Ren (Ren Zhenquan), is one of the first investment enterprises in Korea's clothing house.

Among them, the 5 million yuan invested by Huang Xiaoming in 2014 has changed to 13 million 610 thousand yuan in 2015. With the listing of the Korean clothing house, how much will the investment increase?

There is no one offline shop.

According to the disclosure, Han Du Yi house first started from Taobao, and has won good results online. It was once known as the "Amoy brand".

The sales of women's clothing category of Han Du she house won three consecutive titles in the double 11 activities in 2012, 2013 and 2014.

From the perspective of business mode, Han Du she learned from the buying system of ZARA, an internationally renowned fast fashion giant, and created the "single product whole process operation system with the core of product group". The product management mode of "multiple, small and fast" was implemented. The business model was integrated with the online operation e-commerce operation platform of China's Internet shopping, and the lifestyle solution was provided to consumers through B2C and "B2B-B2C" mode, so as to achieve profitability.

From the point of view of sales channels, there is no entity store in Han Du Yi house, mainly electronic sales channels.

The sales mode of the company is divided into B2C mode and "B2B-B2C" mode. The sales platform is mainly divided into official website, Tmall, Jingdong, vip.com and Dangdang.

It is worth mentioning that at the beginning of this year, besides the Han Du Yi house, there were also many brands such as Yin man, rink and silk and three squirrels, which began to seek listing on the line.

In this regard, shoe clothing independent commentator Ma Gang said, "for them, this is a relatively good window period, the first is the scale of the enterprise has done relatively large; second, before the restricted IPO channel closed, queuing listing is also more, and now the channel opened, Ali is helping its businesses to do some listing help."

From the perspective of the development scale of the enterprises, the performance of these two years is still on the rise.

As early as April this year, Han Du Yi House published its "public pfer instructions", revealing the business income and profit model in the past two years.

It shows that business income in 2014 and 2015 was 831 million yuan and 1 billion 259 million yuan respectively.

It is not difficult to find that the main business income of Han Du Yi is 99% of its total income.

Among them, women's clothing accounted for the highest proportion of the company's main business income, accounting for more than 70%, while the company's business gradually extended to men's wear, children's wear and other fields, men's wear and children's clothing accounted for the proportion of the company's main business income gradually increased, especially in the field of children's clothing, the proportion of the main business income increased from 4.84% to 8.89%, and grew rapidly.

However, from the profit table disclosed by Han Du Yi house, the net profit of Han Du Yi house in 2014 showed a big loss.

In response, Hu Jindong, deputy general manager of Korea's clothing house, explained: "this is mainly due to the fact that in 2014, we made 10 new brands at once, losing all the money we earned, and we began to make profits in 2015 or we were not so ruthless."

In the year of 2015, the net profit of Han Du's house turned into a profit, and its net profit reached 33 million 200 thousand yuan. Hu Jindong said, "brand building, brand team, early stage big market, and the period of new brands will not make money. In the first year, the market will slowly stabilize, the team will mature, and the growth will be very fast."

Star investment income is rising.

There is also a lack of star figures in the public pfer instructions published by Han Du Yi house.

It shows that Li Bingbing and Huang Xiaoming share the same number of shares, holding 1 million 102 thousand and 75 shares, the shareholding ratio is 0.5438%, and Ren Zhenquan (Quan Ren) holds 801 thousand and 501 shares, and the shareholding ratio is 0.3955%.

The total number of shares held by three people is 3 million 5 thousand and 651 shares, and the total shareholding ratio is 1.4831%.

It is known that as early as 2014, StarVC, founded by three entertainment stars Huang Xiaoming, Li Bingbing and Quan Ren (Ren Zhenquan), is one of the first investors in the Korean home.

Following the StarVC investment, Han Du Yi house has also experienced several capital increases.

After several rounds of capital increase, the proportion of contributions of three people such as Li Bingbing was also diluted. However, with several rounds of capital increase, the valuation of South Korea's clothes house has risen.

According to public information, Li Bingbing, Huang Xiaoming and Quan Ren (Ren Zhenquan) paid 5 million yuan, 5 million yuan and 3 million yuan respectively when they invested in Korea's clothes house.

Of these, 559 thousand and 744 yuan is invested as registered capital and the other is capital reserve.

In September 2015, Han Du Yi house launched the last round of capital increase (D round) before the listing. At that time, four institutions including Zhuhai Qian Heng, Han Li Tai Tai, Han Li Qian Jing and Jing Lin nine invested a total of 95 million yuan. After this round of capital increase, the valuation of Korea's clothing shed reached 2 billion 495 million yuan. According to the total share capital of 202 million shares, the market value of 12.35 yuan per share was 12.35 yuan.

If the valuation was calculated after the current round of capital increase, the market value of the shares held by Li Bingbing, Huang Xiaoming and Quan Ren (Ren Zhenquan) had reached 37 million 120 thousand yuan. In a year, the total investment of 13 million yuan had increased by 1.86 times at that time. Three.

With the new three boards listed by Han Du Yi house, StarVC's investment income is expected to expand further.

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Market competition is fierce.

At present, clothing is the first category in China's online shopping market, accounting for 21.5%.

In 2014, the scale of clothing online pactions was 615 billion 300 million yuan, an increase of 40% over the same period, much higher than the 11% growth of apparel retail sales under the line. At present, the penetration rate of industry online has reached 23.6%.

However, as domestic and foreign well-known clothing companies are touching the net, the competition of garment market will become more and more intense.

The independent critic of shoes and clothing, Ma Gang, thinks that the expected growth of online retailing is not as high as before. Previously, low cost of traffic can bring good sales volume, but now the traffic cost has been raised and the profit expectation is not high.

At the same time, we see another phenomenon. In recent years, the performance of fast food products is also declining, and sales of brands like their offline brands such as H&M and Zara are also declining. This shows that the performance of low cost single quick clothes has not been ideal in recent years.

And this return to the online will also face similar problems, because the price band determines the same frequency of consumption.

For South Korea's clothes house, their positioning has shifted from a simple clothing enterprise to an Internet brand eco operation group. Apart from facing the network retail terminal, they have extended their tentacles to the enterprise market.

At present, the average price per unit is about 200 yuan.

In terms of business, the company continues to exert itself in the "depth" and "breadth". "One aspect is getting deeper and deeper in our original brand, and the volume will be bigger and bigger. In addition, we will expand some kinds of products and make them wider and wider, including cooperation with some brands or joint ventures. Besides, we will also do incubators and cooperate with start-ups through investment, joint ventures and teamwork."

In view of this, Ma Gang believes that "what Han is doing more is the access to online retail, and there is an online operation group which is difficult to replicate for other enterprises."

The advantage of Han Du can be extended to other kinds of products. It has been achieved before, and now it can be operated through cooperation, which is less risky by collecting service fees and commissions.

It is understood that in addition to its main business in 2015, Han Du garment house extended its services to the generation of photography and operation.

The related income reached 10 million 337 thousand yuan that year, and improved the company's profitability.

In the past two years, influenced by the overall economic situation, the overall environment of garment enterprises is not optimistic. Ma Gang said, "under this background, the growth of enterprises will not be very obvious. It will not increase by 10% over the past year.

And even if growth is likely to be achieved by squeezing other people's market, it is more difficult. Unlike many blank markets in the past, we can get bigger growth every year. "