Puma Joined Forces With Stars, The First Half Of Last Year'S Revenue Rose 7%

After LVMH, another French family.

The giant Kering (Kai Yun group) released its first half performance data - sales reached 5 billion 690 million euros (about 41 billion 930 million yuan), an increase of 3.3% over the same period last year, and net profit grew 9.9% over the same period last year.

"Obviously, the revenue of many brands is far ahead of expectations."

Kering group general manager Jean-Fran OIS Palus said.

1/3, which has contributed to the overall revenue of Gucci, has undergone a new look since the creative director Alessandro Michele took office. In the first half of the year, its sales increased by 3.9% over the previous year, to 1 billion 950 million euros (14 billion 370 million yuan).

After joining hands with Rihanna and Kylie Jenner, Puma suddenly rose, and its revenue rose 7% in the first half of the year.

After Rihanna helped Puma launch the Fenty series, Puma sales increased 10% in the three months compared with the same period last year. The Fenty rabbit shoelace sneakers received strong feedback from the market in February.

Puma, who carries the star aura, took a show in the fashion week of New York. Rihanna chose the site of JP Morgan chase as the show and went on as a director.

Puma, a well-known celebrity, rushed to sign a new group of young athletes before the Rio Olympics, such as track and field athletes Nigel Ellis, which made the Jamaica Puma endorsement camp grow further. The most famous one is the flying girl Usain Bolt.

In addition, Alexander McQueen, Stella McMartney, and jewelry.

They are helping offset the recent decline of Bottega Veneta. "

Jean-Fran? OIS Palus explained that in the last quarter, sales of Bottega Veneta had shrunk by 10.6% compared to the same period last year, and "the weak tourism market in Western European countries has had a great impact".

Also encountered passenger traffic problems are LVMH's Christian Dior.

Although LVMH's revenue in the first half of the year was 17 billion 200 million euros (about 126 billion 840 million yuan), it rose 3% compared to the same period last year, but Christian Dior, France's old fashion house, lost 30.2% of its operating profit.

Sidney Toledano, the chief executive of the brand, explained in an interview with the women's Wear Daily that "we are deeply affected by the loss of passenger flow. Although some markets are on the rise, they are still unable to make up for the large number of customers in Paris."

The latest statistics of Global Blue show that global tourism consumption in June dropped by 13% compared with the same period last year, and the European market revenue decreased by 16.8%.

Sidney Toledano said that the brand will concentrate its firepower on local consumption by the end of 2016, and the new Christian Dior store in Harbin and Barcelona will open soon.

Before that, we may first see the first quarter of the brand new creative director, Maria Grazia Chiuri, Christian Dior 2017, Chun Xia Series in Paris.

Released during the period.

"We are ready to welcome 2017, that is, the 70th anniversary Daqing of Dior, and at the moment, a woman is in charge."

Sidney Toledano said, "she's only been in a few days, but the company's atmosphere is very active."