90 After Entering The Era Of Child Raising, Leading Children's Wear Industry Online Development

Ever since the 1990s were labeled "Youth" and "rebellious", now more and more are entering the stage of getting married and having children.

With this group of people growing up to be able to influence

The main force is bound to be mother and baby.

And other markets will have a new round of shocks.

In this era of rapid Internet development, online

Usually young people's first choice.

Many children's clothing and maternity and infant products will also shift their focus from offline to online to cater to the needs of young parents.

The "post-90s" group is highly receptive to new things, which makes it more demanding for versatile products and high quality services and professional guidance. The main trend of infant product development in the future also needs to fit in with young people's market.

From the perspective of market purchasing power, investment in household consumption to make children grow up has become a major investment. Parents have no ambiguity in investing in their children. This also determines that the purchasing power of children's clothing market is huge.

However, there are few enterprises specializing in children's wear Internet marketing on the market, and even many customers' deep needs can not be satisfied.

The emergence of online children's wear platform has solved this problem. With the advantage of online, Xiao Ping net has integrated the resources of fresh and comprehensive children's clothing industry to realize the flow of resources from online to offline.

Compared to those in the same industry who have not yet entered the Internet, these online platforms that have already begun to take shape have made great advantages in creating sales value, brand promotion, customer interaction and channel management.

Nowadays, the new generation of young parents are very different from the older generation in the choice of products, and the consumption concept is also very different.

If we say more about "70 after", we should consider that if we buy it next year, we should wear it again.

As children's clothing enterprises, in addition to paying attention to online commodity channels, the design of their own products should also be more consistent with fashion elements.

When the consumer group changes, it still stays in the traditional stage, and enterprises that do not follow up quickly will naturally be abandoned by consumers.

Children's clothing enterprises should speed up the design of brand image symbols that cater to children's psychology, respect children's needs, promote the serialization and matching of products, pay attention to product packaging and store design, enhance brand culture, and provide more choices for consumers.