The Pformation Of The "Mesozoic" Merchants In Ya Po Road Is Not Optimistic.

The market cluster of Ya Bao road is changing quietly.

The "Mesozoic" merchants, which have grown up with the Ya Bao Road, have also been on the road in the more than ten years of the Ya Bao road.

In the context of the global economic downturn, their traditional international trade has shrunk.

Facing the crossroads, pformation and upgrading are imperative.

In fact, the "Mesozoic" merchants of Ya Po Road

More business models, because most of them have completed the layout of Beijing R & D, design, display and field production.

As a traditional international trade, implanting e-commerce is a feasible direction.

However, in a recent survey by Beijing Commercial Daily reporter, the "Mesozoic" merchants of Ya Po Road responded differently.

Entering the thinking of e-commerce products

It's the hottest time of the year in Beijing.

Higher than the temperature is the enthusiasm of the general manager of Beijing Bodhi economic and Trade Co., Ltd. (hereinafter referred to as "Bodhi reach") and the potential and his team.

"Now we are still operating in the exhibition hall of the international trade center of the international arena, but our e-commerce team has moved to the East Village International Creative Culture Industry Park."

Once again interviewed and hidden, there was much less confusion at the beginning, and more and more confidence and confidence in discourse.

Bodhi reached the main business of exporting luggage and leather goods, with its own brand Amelie. Galanti, and its retail and wholesale businesses all over Russia, Ukraine, Italy, France, Brazil and other more than 30 countries and regions, especially in Eastern Europe.

The lens reversed two years ago.

Due to the economic situation in the world, the order in the Russian region as the main market reached 70% in the traditional business of the company.

The operation of Bodhi has also fed back to a certain extent the state of the merchants of the Ya Bao road.

In the words of dive, "the business of Ya Po Road has come to a crossroads".

Facing the dilemma of traditional international trade, he has realized that pformation is imperative and e-commerce is an inevitable choice.

However, at that time and the potential for e-commerce is "ignorant, is learning", for cross-border electricity providers do not understand.

Later, he walked on the road of cross border electricity supplier, and he always believed that e-commerce is a good and beneficial supplement to traditional foreign trade.

After two years, and potential use

International trade has been doing more and more smoothly.

In the East Village International Creative Culture Industry Park, Bodhi has opened a small factory experience shop with nearly 1000 square meters and integrated the storeroom and office with this experiential store.

"The mode of operation of the electricity supplier needs direct docking with customers, immediate delivery, and warehousing together, so that goods can be pferred at any time, which is a more reasonable arrangement."

And Qian said that the experience of shops opened in the park, although there is no commercial atmosphere in the city, the enterprises in the park are very desolate after work, but this is a new attempt to integrate e-commerce online and offline.

It is learned that Bodhi's R & D, design and factories are in Guangzhou, and Beijing's business is only pferred to ya Po Road.

And since the opening of a new battlefield in the East Village International Creative Culture Industry Park, the focus of the business has also been placed there.

The delivery of traditional international trade has been issued straight from Guangzhou and no longer stopped in Beijing.

According to Qian Qian, by focusing on the business focus of e-commerce, the volume of Bodhi's business has been restored to 50%-60% compared with its low level a few years ago.

"Although the volume is getting warmer, profit has not increased due to the low price and the increase of cost in e-commerce.

Generally speaking, input and output are not directly proportional. "

Although profit is not as optimistic as expected, e-commerce mode promotes the change of product structure.

"Customers used to ask for clear colors and fabrics, giving a clear direction. We are just going to do some processing and trade links. Some powerful companies are at the very end of sales.

In fact, the requirements of customers do not fully represent the needs of the whole Russian market.

The needs of online users are diverse, and also push our products to be more bright, fashionable and more used in new products.

And sneak up frankly, this is of great significance for them to better understand the market and enhance their core competitiveness.

Keeping costs from sticking to tradition

It is only one hundred meters away from the international trade center of the international altar of Japan.

Beijing Di Xin Clothing Co., Ltd. (hereinafter referred to as "Di Xin costumes") is here.

Unlike in the pformation of traditional international trade, the general manager of Di Xin clothing has chosen static braking and has not started the operation of electronic commerce, but has strengthened the innovation of product style.

"The business is really bad now. Everyone is very tough. Let's have a pition.

See what happens. "

The reason why maisai is not "electric shock" is very direct. "Because it has always been wholesale, using order production. If online retailing, there must be a certain amount of inventory. The production side is not good enough to operate. Logistics is also a problem.

At the same time, e-commerce products must have a lot of publicity and promotion.

The current market situation is also bad, which is bigger and more risky than our traditional way. "

Most of her friends who are trying E-business on ya Po Road are not doing well.

The products of Di Xin are mainly down garments and cotton garments. The market is Ukraine and other Eastern European countries.

The main reasons for the poor sales of products are mainly

The recession and the political instability in the target market.

"Transformation is nothing more than doing electronic commerce, pferring to other industries, and pferring from foreign trade to domestic sales. In the background of the overall economic downturn, the same is true for other businesses."

Ma Sai Ma said that she had always believed that if clothes were not well done, others would not be ideal; if she turned to other businesses, such as catering, "if I can do it well, why can't clothes be done well?"

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There have been some new signs this year, which has given us some comfort in sticking to the traditional business.

"The current business situation is down by about 20% compared with that of last year, but this is already the bottom of the valley. There should be no more cliff clipping.

Since the beginning of this year, the customers of Di Xin clothing have increased a bit, but the volume is still not up: Ukraine customers who have not come for a long time now have a small part of the "return".

According to the introduction, in order to maintain the old customers in Ukraine and help them tide over the difficulties, at the moment of increasing cost, the MAH Sai chicken did not raise the wholesale price, but reduced the profit of the price: "the economy is not good, I hope to help the old customers, and at the same time, to prevent these old customers from running to Turkey."

Prior to the Beijing Business Daily reporter learned that, before the price of Chinese products is low, and now has no advantage.

It turns out that the reason why foreigners purchase is concentrated in Ya Po Road because of price advantage.

Before purchasing in Turkey, the price is 1-2 times more expensive than that in China.

Now the price of Turkey and Ya Po Road is the same.

For foreign customers, Turkey's shipments, customs duties, freight rates are low and associated costs are low.

Similarly, procurement costs in Guangzhou are also lower than those in Beijing.

Because there is no factory of their own, mainly outside the form, so the Ma Sai is more sensitive to cost.

"Although the cost of raw materials has dropped, such as the production of feather collar that we often use in Down garments, hundreds of Yuan before, now it is free, the cost of this item has dropped a little, but the domestic labor cost has gone up, and the overall cost is in a slight upward trend."

Ma Sai told the Beijing Commercial Daily reporter that products must not be reduced, so the cost control naturally fell on other "points".

She said that she was considering streamlining team members, removing the previously dispensable departments and leaving backbone.

If we are not optimistic about the Eastern European market, will we open up other markets? "There have been several circles of friends who have visited the markets of Western Europe and the United States, but the situation is not optimistic."

Obviously, there is no such intention at the moment.

Ya Po Road will ease 5 markets this year.

It is undoubtedly the representative of the backbone of Ya Po Road.

They all called themselves "Mesozoic" of the Po Po Road. They were not the first to come to ya Po Road, but also stayed in Ya Po Road for more than ten years.

They went through the splendor of Ya Po Road, and the business of Ya Po Road also made their business.

In recent years, due to the global economic downturn, the "Mesozoic" business of the "Po Po Road" has not been as good as before, so there is a very strong pformation pulse inside these people.

They are no longer "international heroes". They have registered their own brands, set up R & D design centers, produced factories in the South or exported their products.

"In fact, we are R & D, design and headquarters in Ya Po Road, manufacturing and manufacturing in the field."

There is basically the same pattern between the hemp and the enterprise.

For example, Bodhi's R & D, design and production experience in Guangzhou, electricity supplier and offline experience in the East Village International Creative Culture Industry Park, facing the traditional business in the Russian speaking area in the international trade center of the altar; the development and design of Di Xin dress in Yizhuang, Beijing, the sales window of the headquarters and traditional business, and the production to the South processing enterprises.

Under the background of coordinated development of Beijing, Tianjin and Hebei, the market of the AlPO Road market is also quietly upgrading.

The Beijing Commercial Daily reporter went to the city of Ya Po city and the international trade center of the altar of Japan for a week, and found that there were not many small commodity merchants before. Many of the small scattered merchants who had no resources at all had already withdrawn.

Take the international trade center of Japan for example, the five tier of international trade center has been basically an office building, and some enterprises have already been stationed. Many shops have been vacated below five floors, and some financial guarantee, service, tourism and other types of enterprises have also been settled.

At the beginning of this year, the Beijing Business Daily reporter learned from the "two sessions" in Chaoyang District that this year Chaoyang District will focus on the completion of the four types of regional logistics bases, commodity trading markets, and so on. There will be no more than 3 regional logistics bases with a minimum of 10 thousand square meters, and there should be no less than 53 commodities in the commodity exchange market.

One of the key points of easing is the area of the Ya Po Road.

The market of Ya Po Road is composed of 15 building markets, including the international arena and the state Ya building. The total construction area is 465 thousand square meters. The plan is completely refunded in 2015-2017 years and three years. At present, 6 buildings have been dissolved, and 5 markets will be cleared before the end of this year. At the same time, high-end industrial projects will be introduced.

According to he Qian, he bought his own store on ya Po Road. He had a property certificate. If the business could not keep up, "no customers came", the traditional display and sale function of Ya Po Road was not necessary, and it would be turned off.

"Space can no longer be rented to merchants. It may be leased to the property owner as an office building.

But we are still watching and watching. "

In addition, there are no other plans for the sale of MAH Sai's shops in the city of Ya Po, but there is no other plan.

"Some of the" old "Ya Po Road people around me leave the streets of Ya Po Road very little, and everyone is still insisting.

Faced with the general trend, "the Mesozoic era of our group of" Ya Bao road "will stick to it.

But I think persistence is not equal to staying, there are many forms.

"I am very sentimental about ya Po Road, but this is really going to be a good memory for me."