• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Can Not Afford To Lose The Bad Performance LV Borrow Nike Test Water Cost Performance Route

    2016/6/25 15:32:00 85

    Luxury BrandsFashion BrandsLuxury Goods Markets

    Can't afford to be bad.

    Sales performance

    The famous luxury brand LV of France also "put down its body" and launch a joint product with the world-famous sports brand Nike.

    Compared with past fashion brands competing for luxury brand cooperation, the scenario is reversed.

    The industry believes that the two sides will take their own needs. LV will test the mass market through cooperation, and Nike will take the opportunity to enhance its reputation.

    LV menswear art director Kim Jone has recently announced that it has become the latest partner of Nike, and will launch a partnership with Nike Lab to launch footwear and apparel products, which will be launched in July this year.

    At present, Nike has not yet announced the specific selling time and participating shops.

    Insiders believe that

    Luxury brand

    Allowing its creative director to cooperate with other brands in his own name is to "Nike thigh" to increase brand exposure and gain popularity.

    According to relevant sources, the sportswear series designed by Kim Jones for Nike Lab includes men's and women's jackets, jackets and trousers, which are priced at between $65-275.

    Insiders expect that the cooperation between Nike and LV will trigger a panic buying rush.

    LV is the first time that the director of art has launched a joint product with the popular parity brand.

    Many luxury brands have co worked with fashion brands, but LV has remained highly cold. It only launched cooperation with Kusama Yayoi, Stephen Sprouse, Wakubo Rei, Richard Prince, Murakami Takashi and other world-renowned designers.

    The global luxury market has declined, and LV performance has not been ideal or even zero growth in recent years.

    According to the data released by LVMH group of LV parent company, as of the end of March, the income of leather goods and fashion department of group 1/3 income and nearly 3/4 profit increased by zero, far below the 4% increase in 2015.

    The product is not sold, and the value of the brand is also shrinking.

    On the list of the most valuable brands in the world released by Forbes in May, Nike beat LV with $27 billion 500 million to become the most valuable brand in the global apparel industry.

    "Sportswear" is rising as fashion trend.

    The analysis shows that LVMH group will not continue to lead in the increasingly competitive fashion market without changing its marketing strategy and product positioning.

    The industry believes that changes in consumer groups, "after 85" or even "after 90" has become the main consumer, their tastes are more emphasis on personalization, and the launch of a new joint name of luxury goods can effectively stimulate the purchasing desire of these consumer groups.

    Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, believes that with the gradual loss of the old customers and the slow entry of the "post-90s" emerging consumers, LV has encountered unprecedented sales pressure in the past year. "LV and Nike will work together to test the water in the mass market, and further let the product go on the road of cost-effective, and attract products and market to attract young people."

    Zhou Ting said that luxury brands are making efforts to further fashion and popularization through product innovation, especially through the public.

    Consumer brand

    Cooperation, test the water price line.

    "Such cooperation is very risky for LV.

    Consumers may gradually believe that LV is no longer a high-end luxury brand, but a fashion boutique and even a popular brand.

    LV should maintain brand reputation. "


    • Related reading

    Local Men'S Performance Is Trapped In The Brand, Many Initiatives Are Parallel To Seek Self-Help.

    Institutions of Shoe and Hat Design
    |
    2016/6/24 14:57:00
    86

    Amazon'S Ability To Catch Up With Messi Has Ignored The $38 Billion Children'S Wear Market.

    Institutions of Shoe and Hat Design
    |
    2016/6/17 16:02:00
    69

    Is The Stock Reverse Industry Soaring? Do You Want To Go Further?

    Institutions of Shoe and Hat Design
    |
    2016/5/23 15:41:00
    74

    "The First Loss Of A Pathfinder For 6 Years" Is A Misreading.

    Institutions of Shoe and Hat Design
    |
    2016/5/18 15:56:00
    69

    Ye Guofu: How Can 10 Yuan Store Achieve 5 Billion Revenue?

    Institutions of Shoe and Hat Design
    |
    2016/5/17 16:33:00
    93
    Read the next article

    What Impact Will Britain Have On The Fashion Industry?

    主站蜘蛛池模板: 最近免费中文字幕mv电影| 久久午夜国产电影| 中国大白屁股ass| 色综合综合色综合色综合| 男人把j桶进女的屁股的动态| 日本精品一卡2卡3卡四卡| 国产精品自在线观看剧情| 亚洲激情视频网站| 97久久精品国产成人影院| 精品无码久久久久久久动漫| 扒开粉嫩的小缝开始亲吻男女| 国产成人无码精品一区在线观看 | 亚洲欧洲美洲无码精品VA| 丝袜美腿美女被狂躁动态图片| 国产超爽人人爽人人做| 欧美色欧美亚洲高清在线观看 | 草莓在线观看视频| 最近中文字幕在线mv视频在线 | 中文字幕免费在线| 黑人巨鞭大战丰满老妇| 欧美深夜福利视频| 国产精品亚洲w码日韩中文| 亚洲熟妇av一区二区三区宅男| 4hc88四虎www在线影院短视频| 欧美交a欧美精品喷水| 国产成人精品亚洲| 亚洲人成无码www久久久| 99在线视频精品| 欧美大片在线观看完整版| 国产精品美女久久久| 乱人伦中文视频在线观看免费| 亚洲人成777| 欧美寡妇XXXX黑人猛交| 国产欧美日韩一区二区三区在线| 亚洲国产精品第一区二区| 精品久久久久久蜜臂a∨| 最近的2019中文字幕hd| 国产亚洲精久久久久久无码| 久久国产精品免费一区二区三区| 麻豆国产精品入口免费观看 | 天天拍拍天天爽免费视频|