ZARA Is Accused Of Copying C Ye Line On Advertising Blockbusters And Models.

Fashion is much more than brand.

And accessories, fast fashion brands began to replicate some of the high-end brands' fashion concepts on a large scale.

Spain's fast fashion giant Zara, in addition to launching a series of French luxury brand C line design, fashion enthusiasts also found that the style of Zara advertising and the models chosen are all similar to C line.

For example, C e line 2011 autumn and winter

The scene used a lot of plants, including palm leaves and super aloe vera, and so on. Zara 2014 autumn winter advertising blockbuster also used a similar processing method, but Zara's advertising blockbuster is black and white.

And the Zara 2015 autumn winter advertising blockbuster is also similar to the C line line style. Zara is undoubtedly "following" the minimalism of C e line, and the clothing and accessories used by the models in the advertising blockbuster also hit money with C line.

Many luxury brands accuse fast fashion brands not only plagiarize their advertising blockbuster concept, but also choose the same models or similar models to shoot blockbusters.

C e line 2015 autumn winter and 2016 spring summer advertising models are Karly Loyce, and Zara recently chose Karly Loyce as a model of brand advertising.

Not just Zara, but many of the Mango 2016 lookbook models are very similar to the brand styles of C line and Gucci.

Spain

Mango chose another model Mathilde Brok Brandi for C e line, and chose a model Steffy Argelich, which is similar to model Antonina Petkovic for Chloe.

Both the general consumer and the industry can easily find that Zara's advertising blockbuster is similar to the advertising blockbuster of the high fashion brand. But in a certain level, Zara does not directly copy the high fashion brand, because the creation of advertising blockbusters is not protected by law. To the less in the United States, the creation of brand advertising blockbusters is not protected by law.

American law does not protect certain conceptual creation, for example, model selection and scene layout in advertising blockbusters are unprotected. Therefore, even if Zara's advertising blockbuster chooses the same models and scenery with C line's advertising blockbuster, C line still can not appeal to Zara to copy its creation.

In fact, the fast fashion brand has deliberately shot the advertising blockbuster into a high-end fashion brand in order to narrow the distance between fast fashion brands and high fashion brands, attract consumers and compete for more and bigger markets.

More specifically, the importance of fast fashion brands in the small details with high fashion brands lies in narrowing the distance from high-end fashion brands and eliminating the relationship with cheap textiles.

The purpose of fast fashion brand is more than that. Fast fashion brands are also very good at making consumers mix and match fast fashion brands with advanced brand products. No matter from design details or product colors, the overall modeling sense of high fashion brands can be restored to the greatest extent. At this level, the new fashion consumer's thinking of fast fashion brands has not only infringed the design of high fashion brands, but also can reap the interests of consumers.