Daphne Shoe Stores Closed, BELLE Changed.

The shoe industry, which has gone through the shop and downsizing, is still not out of its bottom line.

Listed companies in Hong Kong stock market

Recently issued a performance warning, said the company in the first half of 2016, the same store sales fell 11.7%, 450 stores.

Prior to this, A shares listed footwear companies on Saturday and Hasen shares also issued interim results notice, net profit pre fall rate has reached 30%.

Financial data comparison of listed footwear companies

Shoes are hard to sell, and many companies are seeking breakthroughs in pformation.

According to the reporter, many shoe companies have also made diversified arrangements while making efforts in e-commerce. Among them, "women's shoes king" BELLE has sold jeans, bought 100 million toy store Hamleys in Britain, and on Saturday committed to building a fashionable IP ecosystem, and recently acquired two companies.

For the diversified pformation of listed shoe companies, a garment industry analyst at CITIC believes that under the background of the "ceiling" of most shoe companies, diversified layout will help to increase the profit point of enterprises. However, if enterprises blindly pform and ignore the conjunction between new business and main business in the process of diversification, it is easy to lose sight of the situation.

In addition, the analyst also said that the decline in profits of Chinese shoe companies will continue.

Daphne averages 3 stores a day, "bad weather" as a result of declining performance.

On the evening of July 21st, the Daphne International Holdings Ltd issued a warning for the first half of 2016, saying that the company's performance will suffer losses during the reporting period.

Data show that this is probably the first time that Daphne has recorded a loss in the recent 10 years.

As for the reason, Daphne believes that in addition to the large scale closing stores and the same store sales minus growth led to sales decline, frequent rainstorms and floods in the mainland also affected the passenger flow.

It is understood that this is not the first time Daphne has sold shoes because it is blamed on the weather.

In the 2015 performance forecast issued at the beginning of the year, Daphne said that one of the reasons for the decline in its performance was "unusually warm winter". In the first half of last year, when the turnover of the company dropped by 13.9%, Daphne battalion said in the China Daily: "the abnormal weather and the delayed spring and summer season will further affect the desire to buy".

Although weather factors can not be ignored, in fact, the decline in Daphne's profits began in 2013.

Financial data showed that Daphne lost HK $379 million in 2015, down 315.24% compared to the same period last year, and net profit in the 2013-2014 year was HK $329 million and HK $176 million, respectively, down 710.8% and 482.4% respectively.

Daphne has just released a profit warning that the number of sales points in the first half of 2016 has been reduced by 450, including 400 Direct stores and 50 franchised stores, plus 805 in 2015. Daphne has closed 1255 stores in just a year and a half, with an average closing of nearly 3 stores a day.

For future countermeasures, the reporters have repeatedly called Hongkong and Shanghai companies, as of press time were not connected.

Daphne's performance in the two tier market was poor due to a sharp decline in the first half performance.

Statistics show that Daphne international shares fell nearly 20% in just 7 trading days, while the Hang Seng Index rose nearly 1% in the same period.

Saturday Hasen shares interim results slipped

Other than Daphne, other listed shoe makers are also having a hard time.

As of yesterday, two listed footwear companies in A shares issued their first half performance notices, including net profit of 18 million 916 thousand and 800 yuan to 27 million 24 thousand yuan in the reporting period for the first half of 2015, down 30% to 0% from the same period last year. It is worth noting that Saturday's net profit in 2015 was 22 million 534 thousand and 600 yuan, down 37.57% compared to the same period last year, compared with the 114 million yuan in the first year (2009), the net profit fell by more than 80% on Saturday.

Hasen shares, which were listed in June 29th, are expected to decline by 30% in the first half of the year, with net profit of 33 million 620 thousand yuan in the first quarter, down 24.48% from the same period last year.

BELLE international, which was listed on the Hong Kong stock exchange with Daphne, also released its 2015 financial year (2015.2.28-2016.2.28) performance report in early July, showing that the net profit of HK $2 billion 934 million during the reporting period decreased by 38.41% compared with the same period last year. At the same time, BELLE's main business footwear business was down 8.5% in the same store, while the mainland's shoe retail outlets were reduced by 366.

Listed footwear enterprises pformation: BELLE sells cowboys and toys

Faced with the bottleneck of survival, footwear enterprises have accelerated the pace of pformation and upgrading.

As early as 2013, on Saturday, it announced the establishment of an electricity supplier subsidiary to launch the O2O business. BELLE's e-commerce website acquired the injection of $200 million in 2014, and Daphne and Tmall reached a deep strategic cooperation. The company said it had further developed the O2O strategy while expanding the online sales platform such as Tmall and Jingdong, and the red dragonfly and AOKANG international also established the strategic positioning of e-commerce channels.

However, judging from the performance of listed footwear companies, the layout of the electricity supplier has not reversed the trend of declining performance.

Therefore, many shoe enterprises have diversified layout to seek new profit growth points.

At the beginning of July this year, on Saturday, it announced a 370 million yuan acquisition of 80% equity interest in fashion front and 70% stake in Beijing Xin Xin. As for the purpose of mergers and acquisitions, relevant officials of the secretaries' office on Saturday said to China Internet Financial reporter, "put forward a new development strategy to create a fashionable IP ecosystem".

It is understood that on Saturday, in July 16th, 30 online Red live events were held in the outlets of 20 cities.

Saturday is not the only listed shoe company with diversified layout.

Following the $90 million acquisition of 31.96% of Japan's Baroque fashion group, BELLE International announced the acquisition of Italy earlier this year.

Replay's parent company has a 29% stake in Fashion Box SpA, and the company has entered the toy market with the full liberalization of the two child policy, and announced in October last year that it plans to buy 100 million of the oldest toy stores in Britain.

For the diversified layout of listed footwear enterprises, CITIC construction investment analyst said: "in the background of most shoe enterprises' performance" ceiling ", diversified layout will help to increase the profit point of enterprises, thereby supporting the continued growth of performance.

However, if the layout is blindly arranged, there is no agreement between businesses, so it is easy to lose sight of one another. "

The analyst also said that even pformation needs to undergo 3-4 years of labor pains, so China

The downward trend of profits will continue.