How Does The Big Brands "Play" The Rio Olympics?

The Olympic Games as a major sporting event of global concern, in order to share more of the "big cake" of the Olympic economy,

The marketing war between us is also on the verge of breaking out. We have all riveted our strength and are keen to see different fireworks in this war.

Let's see how all the big brands "play" the Rio Olympic Games.

As a sponsor, in order to cheer for the upcoming American dream team of Rio, NIKE recently held a hangar conference in Losangeles, and invited the members of the dream team of Rio, including Carey Owen and Jimmy Butler, to interact with fans at the scene.

In addition to the presence of NBA stars, Nike has also set up a special exhibition hall at the scene to show the newly released Air Jordan XXXI, as well as Nike Hyperdunk 2016 Flyknit, Nike Kyrie 2, etc.

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In order to match the theme, this exhibition is also equipped with Olympic color matching.

Fans who came to the scene also had the benefits of buying unlisted shoes in advance.

The Olympic themed activities are more than one. At the same time, NIKE also opened the "Golden Air" flash store in the bay area of San Francisco, which is different from the hangar conference. Its function is more inclined to play with the players.

The shop is designed to be a huge "shoe box". The exterior wall of the shoebox is equipped with a LED screen to present all kinds of shoe boxes of Air Foamposite One.

Although the theme of the event is Air Foamposite One, there are still many new color matching, Olympic matching and limited color matching.

These include Foampositie's "Olympic" and "Ben Gordon" color matching, Air Jordan 7 "Tinker Alternate" and Nike KD 9 "Warriors." color matching.

Lining: together, Lee is about to announce the 2016 Olympic match equipment.

In July 13th, Lining officially launched a new 2016 Olympic Games equipment for the four teams of Chinese national table tennis, badminton, shooting and diving, helping Chinese athletes try their best to meet the challenges in the field.

The competition equipment released by Lining has not only integrated the traditional Chinese pattern elements with the lively Latin style of Brazil, but also used innovative technology, sports function materials, and athlete's body data.

The competition equipment released by Lining is designed according to different events, such as the Dragon racing world of table tennis team, the eagle's wings of the badminton team, the five-star sparkle of the shooting team, and the carp jump of Longmen diving team.

In addition, Lining also designed a brand-new field coat for the four national teams of Rio. The Olympic table tennis, badminton match equipment and Rio competition field coats are also sold abroad.

361 degrees: release "love is gold" series of Olympic theme training shoes.

In July 25th, 361 degrees officially released its Olympic theme product, "love is gold" series of comprehensive training shoes.

This series of products is based on the concept of "love is gold, and cast light". The inspiration comes from the Olympic glory and gold medal. The color is mainly gold, and highlights the champion quality in terms of material and function.

As the official partner of Rio Olympic Games and Paralympic Games in 2016, 361 degree hopes to use this "love is gold" series products, let all sports lovers feel the quality of the championship, and further strengthen their Olympic core idea of "loving and sponsoring love".

As early as May 12th, the official submission ceremony of the 2016 Rio De Janeiro Olympic Games and Paralympic Games was held in Samba City, Rio De Janeiro, Brazil.

This conference mainly displays professional sports equipment and formal clothing of technical officials, medical personnel, event service personnel and other staff members, all of which are exclusively provided by 361 degrees.

It is reported that the previous three Olympic Games, the organizing committee sports equipment category official sponsor has been Adidas company.

Rio Olympic Games, 361 degrees instead of Adidas, has become an official support for the Olympic Games.

PEAK: helping ten Olympic legions

In November 2, 2014, PEAK and the Ukraine National Olympic committee reached a strategic partnership and officially launched the 2016 Olympic marketing strategy.

PEAK sports CEO Xu Zhihua once said, "in the next two years, PEAK will strive to sign 10 National Olympic teams before Rio Olympic Games, and strive to make them wear PEAK battle clothes to create brilliance in the arena."

In April 10, 2016, PEAK formally held a strategic signing ceremony with the Palestinian Olympic Committee in Quanzhou headquarters, which also marked the increase of the PEAK sponsored Rio Olympic corps to 10.

They are: New Zealand of Oceania, Ukraine, Slovenia, Cyprus of Europe, Jordan, Lebanon, Palestine, Nigeria, Egypt and Algeria of Africa, which surpass the 7 of the last London Olympic Committee. PEAK has also become the most popular Chinese sports brand supporting the Olympic Games, and is also the third largest sports brand supporting the Olympic Games in the world.

Xu Jingnan, chairman of PEAK sports, said that the number of Olympic delegations signed by PEAK has exceeded that of other Chinese sports brands, and is also the third largest brand in the world to support the Olympic Games.

As one of the leading sports brands in China, PEAK has always built the international brand as the most important goal.

President jogging shoes: joining Tunisia for the first time in Olympic Games

After winning the sponsorship of the 2016 World Women's Volleyball Grand Prix, the president's jogging shoes brand attacked again, sponsoring the Rio Olympic Tunisian delegation.

Recently, the president's jogging shoes brand has hosted the 2016 Rio Olympic Tunisian delegation's sports equipment handover ceremony.

The strong competitive strength of Tunisian delegation and the spirit of winning glory for the country coincide with the brand connotation and enterprise attitude of the president's jogging shoes brand.

"The cooperation with the Tunisian Olympic Committee not only opened the first place for president jogging shoes to participate in international top competition, but also a symbolic step in the International Year of the presidential jogging brand."

The president of jogging shoes company said.

In response to the strong explosive and endurance characteristics of Tunisian Olympic athletes, the presidential jogging shoes brand made a high standard of Olympic sports equipment for Tunisian delegation. It was not only developed by the president's top brand R & D team of the jogging shoes for more than 2 months, but also condensed the latest sports technology and design technology in the world.