Leather Industry Situation In The Internet Age
In the face of the opportunities and challenges of industry 4, leather industry should make a realistic plan, especially to do well in the two deep integration work under the new situation, so as to truly promote industrial pformation and upgrading, create new industrial mode, and realize the benign interaction and sustainable development of the industrial chain, thus completing the task of pforming leather from manufacturing to intellectual manufacturing successfully.
Custom made by a manufacturer with high quality raw materials becomes the next consumer trend.
In recent years, with the decline of national economic growth, the rise of labor costs and the improvement of national environmental regulations, the domestic manufacturing industry has been greatly impacted.
In the past, the advantages of China's domestic manufacturing industry were gradually lost, and the demographic dividend was overdrawn, and leather industry, especially leather processing industry, was gradually pferred to Southeast Asia, South America and other regions with lower human resources cost.
The government's harsh demand for environmental protection and the policy of reducing backward production capacity have also boosted the trend of processing industry outflow.
In recent years
Consumer
With the development of shopping habits, Internet consumption such as Taobao has become the mainstream.
Online shopping has spread from the first tier cities to the whole country at a time. Shopping in front of the computer can ease the shopping.
With the development of habits, people seldom go shopping in shopping malls, and even go to supermarkets and vegetable markets much less than before.
The electronic trading platform dominated by Taobao is everywhere, but there are hidden dangers.
Taobao is exempt from consumption, which allows many entrepreneurs and self-employed operators to join in.
Things cheap, it became Taobao and other electronic business platform open business card.
The traditional idea that consumers are cheap and not bought is infinitely magnified, so that e-commerce providers sacrifice their quality in pursuit of interests and flowing water.
Low quality products are also rekindled in the manufacturing industry, which will inevitably lead to the proliferation of low-quality raw materials, and ultimately lead to high pollution and high emissions and products are not environmentally friendly.
In the traditional shopping environment, the quality is good or bad, which affects consumers' purchase decisions together with prices.
Online retailers
In the environment, the quality is neglected, and the quality can not be directly described.
For leather products, you can see the quality of your products by touching your hands, sniffing with your nose, and looking at your eyes with a lot of sense. But this is not feasible on the Internet.
The first attribute of the product is quality. The products with poor quality are difficult to survive. The quality of the products is not good, and the platform of the products can not last long.
Therefore, the industrial situation needs to be changed, and how to make up for the deficiency of the Internet mode lies before the producers.
Yongshang's blue wet leather equivalent replacement of finished sofa business.
Leatherwear
The integration of Finance and personal customization has added an industrial 4 mode service to China's leather industry. This is a bold exploration and has been at the forefront of the times, and has written a strong brush on the development of China's leather manufacturing industry.
There are two disadvantages mentioned above. For producers, the large scale order production in the 1 and 2 era is one. For consumers, the check of product quality is counted.
The former factor is easy to form waste.
Less raw materials can not satisfy orders, resulting in loss of reputation. Temporary replenish of raw materials will result in a risk of product integrity.
For the second factor, consumers want to buy quality products. Each consumer asks himself, they do not want to buy products of poor quality, no one is born to buy inferior products.
So their demand is to buy quality and high quality products within reasonable price range.
Obviously, this purchase demand is hard to achieve on today's China's e-commerce platform.
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