Internet New Ecosystem, Big Data Innovation Makes Brand Smarter

Traditional industry convergence

The new ecosystem developed by iteration is becoming a trend of China's economy.

Since this year, many new Internet start-ups in Quanzhou and traditional manufacturing enterprises have also broken their days in big data and new economic field.

Big data helps brand upgrade

With the new integration of big data, cloud computing, Internet and other traditional entity industries, the boundary between false economy and real economy is becoming more and more blurred.

For offline business entities, due to the impact of electricity suppliers and rising costs, the physical retail industry inevitably entered the "Internet +" pformation junctions.

In order to help the traditional entity business to use big data to connect to "Internet +", Liuhe children's business Co., Ltd. has completed the upgrading from foot data to physical omnidirectional data acquisition system on the basis of its foot database project.

The cloud TXW-5 intelligent shopping system in Liuhe is realizing the perfect turn based on big data.

Chen Shuqing, general manager of Liuhe children's business Co., Ltd. introduces Shopping Mall as a complete ecosystem, involving huge data connections.

"Enter Shopping Mall, install smart scanning equipment from the entrance to capture the basic posture information of the entrant, including scanning facial features, collecting plantar dynamic pressure data, and capturing core information such as human motion trajectory."

He said that the collection and application of these information can be understood in this way: first, basic body information, facial recognition, including height, weight, Sanwei, physiological characteristics, and so on, followed by plantar dynamic pressure.

Recording foot movement information helps shoe merchandise shopping guide; third, human motion trajectory, auxiliary posture information and walking gait can modify plantar information data.

When these data are collected, the analysis system records and records information directly, and selects products that meet the characteristics of the shopper, and recommends the best shopping path.

"This not only saves a lot of time for shopping, but also enhances the good experience of shopping."

Chen Shuqing said that when the shopper entered the shopping center again, the system could read the original data and modify the corresponding product recommendation according to the shoppers' shopping records, and gradually approached the shopping expectation, so that the data could be emotionally recognized.

The big data application scenario described above is the virtual reality simulation scenario under the cloud TXW-5 system in Liuhe.

"The application of this system in Shopping Mall has directly subverted the traditional mode of operation of shopping malls. It will have an impact from the customer system, commodity guidance to Guang Xuan push mode. This is not only reflected in the precise and intelligent customization of shoes and clothing products, but also includes entertainment, culture, restaurants, health and brand building of shopping malls."

He said that at present, Liuhe cloud TXW-5 system is planning to cooperate with 1000 shopping malls, 5000 specialty stores and more than 100 brands to jointly build a shopping platform for shoes and clothing retail intelligence.

It is reported that this way of data application will not only realize the linkage of shopping centers in the whole country, but also realize the interactive experience of online shopping and physical shopping, and solve the zero sum game of online shopping and physical stores.

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"Smart shopping" has become a new trend

In fact, the new consumption trend of smart shopping has been tried in shopping mall of some first tier cities in recent years.

Last year, Shanghai Joy City put forward the concept of "smart shopping".

From entering the shopping center, it is full of smart and convenient shopping experience.

When you enter shopping malls, intelligent navigation and parking, tickets can be paid by online payment, and can be received by nearby shopping information.

With the support of big data, Shanghai Joy City takes the days, weeks, months, quarters, and years as the cycle, and conducts a comparative analysis of the sales data, passenger flow data, traffic data, membership data and merchant data of the store brand.

At the same time, it pays attention to research on market information, industry information and competitor information at irregular intervals, provides support for decision making based on data, and conducts feasible guidance for business strategy, project adjustment, business management and consumer marketing activities.

And from the mobile phone, POS sales data for intelligent operation.

At the same time, through research and data for consumer mapping research, intelligent identification of customer sources, demand and diversion.

Wanda Group is also developing its own smart shopping system.

Its flying network with Tencent and Baidu is the practice of realizing the perfect combination of online and offline with big data.

For Fei fan net, the Internet is a new era of information revolution characterized by openness and sharing.

Taking the Internet thinking and flying platform to cooperate with big data is a wise choice for shopping center's intelligent business pformation.

It is reported that flying based on Wanda entity commercial operation experience, its development from the offline, not purely e-commerce, is a "smart tool" for offline shopping and online pactions.

"Users, rather than customers, provide big data support for shopping centers, and know more about what physical businesses need."

Help industrial upgrading

The concept of smart shopping based on big data is not only used in the mall, but also favored by traditional shoes and clothing enterprises.

Last year, 361 degrees and Baidu jointly established the "big data innovation laboratory", which is regarded as an important signal for Quanzhou's traditional footwear industry to enter the "Internet +".

Ordinary children's shoes, plus positioning system, coupled with data acquisition and analysis system based on Baidu map and cloud storage, parents can get the location of their children at any time through smart phones.

The children's intelligent shoe is the product developed jointly by Baidu and 361 degrees.

The 361 degree innovation laboratory will study and manage the real data of users, develop and produce digital products based on user needs.

In addition to smart children's shoes, other intelligent products will also be launched. The development of this series of intelligent products will be based on the grasping of user needs behind big data and the identification of user's life style.

Under the impact of the Internet wave, the remodeling and pformation of traditional enterprises is becoming more and more urgent.

Baidu's cooperation with 361 degree is not only a cross-border cooperation between traditional enterprises and Internet giants in the field of innovation, but also a practical case of Baidu's technology helping traditional enterprises and traditional enterprises to embrace the mobile Internet. It will provide a reference for more traditional enterprises to make use of the Internet's high-tech win-win cooperation.

According to the analysis of the industry, with the development of WeChat's popularity and technology, the future business scenario is very modern, and the younger generation of customers will increasingly prefer the "Internet +" interactive shopping experience.

"Accurate marketing of consumers with large data to accurately grasp the changes in consumer demand, which is the primary problem that the shopping center needs to resolve to the intelligent pformation."

The industry believes that smart shopping from the deepening of consumer contacts, focusing on consumer demand, is an entity retailing breakout of the electricity supplier attack, one of the important factors of digital pformation.