What Is The Market Prospect Of Intelligent Sports Equipment?

With the growing popularity of road running in China, the market demand for running equipment will inevitably increase day by day. More and more sporting goods manufacturers begin to attach importance to running category, which is the best proof. However, for runners or fitness enthusiasts, they only have a common set. Sports equipment It's just the primary demand. Moving is only the first step in the concept of healthy life. How to make sports become scientific, efficient and full of individuality has become a higher level pursued by people. Of course, this has become a new force for many sporting goods brands.

More and more words such as big data and intelligence are linked to sports equipment. In fact, in the era of digital intelligence started, Nike and Adidas sports originator have tried smart running shoes. But because the market is not yet mature, coupled with high cost and low consumer awareness, intelligent running shoes can only play the concept at that time, and did not form a big market reaction.

With the passing of time, intelligent electronic products are developing at a rapid pace, even faster than others. This also provides the soil for the intellectualization of sports products. The most obvious example is the widespread popularity of wearable devices such as smart bracelet, smart watches, etc. Under such a background, the intellectualization of sports equipment has again become the focus of attention, and intelligent running shoes have become an experimental field for many enterprises. Not only are these familiar sporting goods companies, but even Lenovo and millet technology companies have launched smart running shoes separately. However, such a combination still makes people feel hesitant and confused, so such an attempt can only be a flash in the pan. But this represents a trend.

Though Nike tried it for the first time Smart running shoes It's not a success, but after that, its exploration of sports intelligence has never stopped. The concept of "Nike+" is an important legacy that Nike left early. By integrating with the Apple Corp's intelligent terminals, Nike's achievements in intelligent software have always been the leading industry. Not long ago, Nike's appointment of Apple Corp CEO Tim Cook as the chief independent director also fully demonstrated that the integration of sports and digital intelligence is one of Nike's core concepts.

In fact, Nike has quietly picked up the smart running shoes again. In March of this year, Nike released its first automatic lacing sneaker HyperAdapt Trainer 1.0, and the sneakers will also be grafted onto Nike+ applications. In this way, users can clearly understand the performance of sports shoes and individual sports indicators. In the increasingly fierce sporting goods market, Nike will also be stuck in the field of intelligent equipment.

Coincidentally, another sports brand Under Armour, which is growing rapidly in the North American market, will also reach its smart running shoes. I believe that many people understand that Under Armour is through sports such as Curie and Murray, but when it comes to Under Armour's running shoes, it's really something new. At the end of February this year, Under Armour released the first intelligent running shoes SpeedForm Gemini 2 RE. At the CES conference held in the beginning of the year, the intelligent products related to running have attracted the attention of many people. It is not surprising that intelligent running shoes are the core products of the market. Under Armour believes that smart running shoes will be the development direction of the future running shoes market.

Smart running shoes, of course, are not patents of foreign brands, and some well-known domestic sports brands are also beginning to lay out in this field. Among them, Lining became a forerunner. As early as last July, Lining officially released two smart running shoes on the joint millet and Chinese rice technology. One is the "strong ship" for professional runners, the other is the "Red Rabbit" for the general public.

A smart running shoe requires the full cooperation of sports shoes with intelligent hardware and software to achieve its due effectiveness. Li Ning Co can not build a complete ecological chain of intelligent running shoes by relying solely on its own strength, so it has brought the technology of millet and millet Bracelet manufacturers. Among them, Hua Mei technology provides smart chips, which is the core part of intelligent running shoes, while millet sports APP is used as data acquisition and analysis terminal to provide users with various sports indicators.

The launch of Lining's smart running shoes has made a good market reaction. In the six weeks, the sales volume has broken through one hundred thousand pairs, which is a commendable achievement in today's various market of running shoes. Lining himself said that Li Ning Co should transform from sports equipment service providers to "Internet + sports life experience" service providers, in order to break through the bottleneck of homogenization of sports industry. "Internet +" gives Li Ning Co unlimited possibilities of cross-border cooperation, and intelligent products are the gateway to open this door. Li Ning Co hopes to be the fostering of the industry. First, it will attract more consumers through the low threshold smart running shoes, which will lead to more intelligent products sales.

Lining's initial success in the field of intelligent running shoes undoubtedly played an exemplary role in the industry. No, Anta also announced last month to join the war. In June 19th, Anta jointly launched Foxconn's intelligent running shoes, and also released Anta running APP on the same day. This is the most significant event since Anta released the runtime strategy of "Run With Me, you are runner" last year.

Zhu Minjie, senior director of Anta brand management center, said that Anta has invested a lot of energy in R & D and product innovation over the years, hoping to meet the needs of more consumers for sports products through the production of high-tech cost-effective products. In the future, Anta will focus on Anta's running APP online platform, constantly upgrade its intelligence and conduct a full range of mobile Internet, aiming at creating a more perfect intelligent sports ecosystem for runners.

Of course, in the domestic sports brand, besides Lining and Anta, XTEP, noble bird and 31st degree, they also launched their own smart running shoes. In less than a year, the field of intelligent running shoes has become the market that every major sporting goods manufacturer scrambled for. Sports intelligence has become the consensus of the market.

In addition to many sports brands, even the electronic business platform, Su Ningdu, saw the vast market prospect of intelligent sports equipment. On the 11 th of this month, Suning joined hands with more than 100 sports product brands in China to form the China intelligent sports alliance. Suning here is not only the builders of the e-commerce platform, but also the capital strength of the sports industry. The flow of capital is the direction of the development of industry. Therefore, the trend of the intellectualization of sports seems to be irreversible.

Insiders pointed out that the market scale of China's sports industry in 2016 was about 2 trillion. In the face of such a huge market driving force, the market of intelligent sports equipment was also gradually opened. Taking wearable products as an example, shipments in the first quarter of this year increased by nearly 70% compared with the same period last year.

Research shows that sports fans are right now. Intelligent sports equipment The desire to purchase is more and more intense, of which runners account for the highest proportion, close to 60%. Sun Weimin, vice chairman of Suning cloud business, said that in the future, Chinese consumers will be a rich and idle consumer group. They will pay more attention to quality, individual consumption and products with value proposition. From the present point of view, the intellectualization of sports equipment is exactly in line with this market demand.

However, judging from the speed of intelligent equipment, the technical barriers are clearly not the core issue of differentiation. How to use big data to provide users with better personalized services and make their own product positioning has become a key factor in snatching the market.