Ten Years " Old Shoe Capital " Pformation And Upgrading Of Jinjiang Shoe Spinning City To Create An International Professional Market.

The shoe market of Chen Dai Town, which has been developing for ten years in Jinjiang shoes and textile industry, is gradually showing "fatigue" due to the constraints of early planning, market management and unfavorable traffic conditions. In the face of the new appeal for the pformation and upgrading of the footwear industry, it appears that "the stamina is not enough". The footwear industry in Jinjiang is in urgent need of a new professional market to provide more timely and efficient support.

Under such a request, the two governments of Jinjiang and Chen Tai jointly invested in the construction.

The "shoe spinning City" came into being and will be officially opened in mid August to serve the new demand for the development of Jinjiang shoe spinning industry.

Old shoes are short of stamina.

"In November of this year, many shops in the Chinese shoe market of Chen Dai town are about to expire, and whether or not to renew them will become one of their recent considerations."

Deng Wenfu, director of Jinjiang Jiayi Textile Co., Ltd., who runs cloth business in old shoes, told reporters.

The reporter understands that the old shoes that merchants are currently in is invested by 350 million yuan by the Jinjiang footwear market construction and Development Co., Ltd. of Macao Jinlong group, which was built in 2003, and officially opened in April 19, 2006. The total floor area is 200 mu, with a total construction area of nearly 200 thousand square meters, with more than 2100 shoe shops.

Relying on the rapid development of footwear industry and related industry chain in Chen Dai town of Jinjiang, old shoes have become one of the important gathering places of local shoe spinning enterprises and merchants, and have led to the formation of the surrounding businesses. At the same time, they are also the first stop for many foreign shoe and textile enterprises to come to Jinjiang.

It can be said that the development of Jinjiang shoe spinning industry has made great progress in the past ten years.

To this day, the market, which is already ten years old, is showing "weakness": the old business mode, the competitive advantage, the developing stamina and the regional radiation force. The development space of the old shoe industry is gradually shrinking, and it is more and more difficult to meet the needs of the industry.

Deng Wenfu gave a most direct and obvious example. His shop started to open at eight a.m. every morning, but what he first considered was the issue of freight cars in the afternoon. "Too chaotic, the cars on both sides of the road are allowed to stop at will, which has impeded the pportation efficiency of goods.

Many incoming and unloading cars often get into old shoes but are hard to get out. "

Deng Wenfu's description is not exaggerated. Reporters only sat in his shop for half an hour, and the road outside had already been filled with dust.

Reporters saw that the two sides of the road did not plan clearly for parking, so it was difficult to accommodate other freight cars in and out of demand.

Deng Wenfu was also worried about Wu Hanxuan, who was the head of Hua Maochao fiber Marketing Department of Jinjiang for 10 years of shoe material trade.

Although this shop is located in the doorway of shoe capital, it is a prime location, but it also faces the problem of inconvenient pportation.

Wu Hanxuan told reporters: "there are many scattered merchants around the shoe market. There is a lack of unified management. Even in the" golden "area at the doorway of shoes, there will be a lot of inconvenience. The most obvious thing is that the parking problem is difficult to solve.

The ten year plan has become obsolete.

Deng Wenfu attributed the above problems to the rugged management and operation of old shoes, which is a "old disease" accumulated over the past ten years. "The planning orientation of old shoes has been stereotyped ten years ago. In the past few years, the development of the industry and the prosperity of the market have been determined.

But as time goes on, the market environment is changing. The plans identified ten years ago are obviously outdated.

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Deng Wenfu frankly said that the original shop in the old shoes rely on the first half of the "good" position, but due to the surrounding demolition of shoes, shops in 2014 can not be rented to the location of the second half of the shoes, so that many customers are hard to find.

He said, "the shops in general are mostly located in a few internal parts of old shoes, and businesses are naturally not as good as those in front shops. Basically, they can only rely on the business of old customers.

Like my shop is now in the second half of the first floor, but because of the early opening time, and accumulated a loyal number of old customers, it can ensure better returns.

And the shops on the two floor are not so lucky, because the old shoes were not fully considered when planning the year, and the shops on the two floor were difficult to stay. The normal unloading work was somewhat difficult, and the natural businesses were inferior to the shops on the first floor.

Wu Hanxuan also pointed out another restriction of the old shoes. There were many scattered shops around the old shoes. The price competition between the shops was more severe, and there was a lack of unified management inside the shoes, which was extremely unfavorable for the healthy development of the shops.

He said: "old shoes are located in the shoe road of chedai Town, Jinjiang, which is one of the main roads of chedai town with traffic flow and more pedestrian flow. It has been carrying the traffic pressure from north to south.

The urban shoe market, which is formed spontaneously, lacks overall planning, traffic congestion, narrow roads, small number of peddlers gathered around, and fierce competition among peers, leading to some deficiencies in the development of the industry.

Apart from the most obvious traffic problems, businessmen pointed out that old shoes are also lacking in management and market operation.

For example, the environment of old shoes is not satisfactory, and it often depends on the conscious maintenance and clean-up of merchants. When merchants are in urgent need of market promotion, old shoes are also difficult to provide targeted recommendation services, seeking more business opportunities for businesses and businesses.

In their view, the current shoe spinning business is facing new demand and new market.

The challenge is not as good as it used to be. It is urgently needed to carry out the pformation and upgrading of the whole industry. It is necessary to integrate the industry chain of the shoe spinning industry, and the situation that the old shoes are fighting for themselves and the more outdated planning can obviously play a role of discount.

The industry ushered in the "new choice".

These worries of shoe spinning enterprises and merchants are also what the government of Jinjiang and Chen Dai town attached importance to in recent years: how to remold new engines and build new platforms for the development of the footwear and textile industry, so as to guide and promote the new round of development of the industry? The government of Jinjiang and Chen Dai finally chose to start from the perspective of professional market, and build a professional shoe market that can meet the needs of the current industry and lead the future to develop rapidly.

In February 2014, after a comprehensive and in-depth market research and demonstration, the first phase of the shoe spinning City project was officially launched.

The comprehensive shoe and textile market complex with a total planned area of 7900 mu, a professional market covering 2200 mu, and a total construction area of 499 thousand square meters in the first phase, was invested by the government wholly-owned (Jinjiang accounted for 51%, and Chen Dai town accounted for 49%), which is the best answer for Jinjiang's shoe spinning industry.

Pan Ziliang, Secretary of the Party committee of Chen Dai Town, said in an interview with reporters: "the first phase of the Jinjiang international shoe spinning City project has been under construction for nearly three years, and will officially open in mid August.

For this project, the Jinjiang municipal Party committee, the municipal government and the Chen Dai town government attach great importance to the project. Only the first phase of the project invested more than 2 billion of the funds.

You know, the shoe industry is a pillar industry in Jinjiang. It already has a scale of 100 billion scale, and Chen Dai town is not only the manufacturing base of finished shoes, but also the manufacturing base of shoe materials.

Judging from our current situation, the total output value of shoe spinning industry in Chen Tai town in 2015 alone is over 30 billion yuan, and the development space and potential are still relatively large.

The two tier governments of Jinjiang and Chen Dai attach great importance to the shoe spinning City. They hope to achieve the cohesion of the footwear and textile industry through the platform of shoe spinning City, so as to enable enterprises and businesses to develop together and maximize the industry.

In fact, many enterprises and merchants of old shoes also have high expectations for the new market which is separated from several kilometers by shoe spinning City. Deng Wenfu is one of them.

He told reporters: "we have already bought a good shop in the shoe spinning City, waiting for it to move after its opening.

Recently, many of my colleagues have been asking about the time when they can officially move to the shoe spinning City, especially those businesses and merchants who are coming to the rental market.

After all, the sooner they move, the more they need to renew their old shoes for another year, which will increase their operating costs and the new market's services and prospects.

In their view, the goal of Jinjiang international shoe spinning City is to create the largest and the most comprehensive and the most advanced 100 billion level products in China and even in the Asia Pacific region.

Once these plans are gradually landing, they will substantially change the status quo of scattered shoes, textile market, backward ways and small coverage in Jinjiang, which will bring strong impetus to the development of the industry.

Lin Fu Tao, general manager of Jinjiang Fu Chang shoe material Co., Ltd., said: "from a long-term perspective, if the market wants to be bigger, we will surely have some matching facilities to keep up with, so we are still optimistic about the future of the shoe spinning City project."