Internet Giants Set Up Sports Market

Although it is a large population, China's sports consumption is at a low level for a long time.

However, with the growth of residents' income, the upgrading of consumption structure and the continuous improvement of national policies, sports began to become the most "money way" industry.

Yesterday, jointly sponsored by the twenty-first Century Economic Research Institute and the twenty-first Century economic newspaper department and Jingdong, Jingdong sports, Jingdong big data and Jingdong cloud provide data to support the release of the 2016 China sports consumption ecological report.

The report points out that since 2015, the retail sales of sports and entertainment products have risen to 0.40% for the first time since the beginning of this century, indicating that the turning point of sports consumption has already appeared.

In 2015, Anta, Lining, XTEP, 31st degree, PEAK and other five major domestic sports brands all achieved positive growth in revenue. Among them, Anta broke through the 10 billion yuan mark, and Lining turned losses into profits.

The concept of sports "ecological circle" enables many traditional companies to get "gold rush" opportunities.

"We are meeting the scenario revolution of sports consumption.

Take marathon as an example. We run marathons, not simply buying clothes, but also booking air tickets, eating and lodging.

There are also registration and ticket buying, which involves finance.

Many people buy UAVs aerial photography for running.

Zhou Hui said.

Internet companies are most enthusiastic about the concept of "ecosphere".

Ali, Yue Shi,

Internet giants, such as the Internet giants, have been laying sports "ecosphere". Apart from doing tournaments in China, they also buy overseas broadcasting rights and large sports companies, from sports business, sports intelligent hardware, online ticketing, sports tourism to sports training, sports real estate, etc., to achieve full coverage.

According to the plan put forward by the state, the total value of sports ecology in China will reach 5 trillion yuan by 2025, and the annual growth rate will exceed 20% in the next ten years.

According to the twenty-first Century Economic Research Institute, 31 provinces across the country issued sports development plan last year.

By 2025, the total scale of sports industry planned by 27 provinces with specific targets exceeded 7 trillion yuan.

"Fujian puts forward the goal of one trillion. Why? Many brands we know are in Fujian, such as Anta, 31st degree, and noble birds.

All came from the county-level cities in Fujian, and the sports output value exceeded 100 billion yuan in 2015.

Zhou Hui, a researcher at the twenty-first Century Economic Research Institute, said.

In recent years, the "movement of the whole nation" is making the Chinese sports industry gradually get rid of the embarrassing situation of "applause not applause".

According to the report, according to international standards, when the per capita GDP reaches US $5000, the sports industry will be in a blowout situation.

At present, China's per capita GDP has reached the level of 8000 US dollars, while the per capita sports consumption is only 1/10 of the global average level, and the future prospects will be released to a greater extent.

The data from the sales terminal provide the basis for the judgement.

Wang Xuesong, general manager of Jingdong sports, said yesterday that sports category was one of the important categories of Jingdong's rapid growth, and sales growth exceeded 100% between 2013 and 2015.

On the day of "6. 18", the number of sales reached 2.6 times that of the same period last year.

Like many fields, the upgrading of consumption has benefited the sports industry.

The report shows that the "niche" campaign to meet specific populations has gradually become the hottest trend, such as hiking, biking, camping, rock climbing and canoeing.

These sports are more expensive than traditional sports.

From 2013 to 2015, the consumption trajectory is basic.

The proportion of consumption decreased significantly, but the consumption of cycling, swimming and fishing products went up all the way, especially the consumption of fishing articles and riding sports. The growth rate of the above sports consumption was over 75% in the first half of this year.

In 2015, there were nearly 200 large-scale bicycle races in China.

Among them, amateur sports and mass activities account for more than 8, bicycles have evolved from "step by step" to "healthy exercise", which has led to the continuous expansion of the riding market.

The attraction of fishing can be comparable to equestrian, golf and tennis.

Among them, 7 of the fishing population concentrated in 26 to 35 years old group of 80, consumption accounted for 68.97%.

The entry consumption of fishing is above 1000 yuan, and the rate of repeat purchase is very high.

The report also shows that outdoor consumption such as mountaineering, hiking, skiing and so on are also on the "draught".

After winning the right to host the 2022 Winter Olympic Games, it is estimated that the ice and snow sports related to the Winter Olympic Games will lead to more than 300 billion yuan of income from other related industries.