Smart Clothing: Defining Fashion With Technology

Smart clothing is likely to become one of the largest shipments in the field of smart wear.

We see the famous cowboy brand in the United States.

(Levis) a music jacket has been launched, while the Poland Moratex company has developed a stealth garment. In China, last month, two smart jackets were produced at the Qipai smart fashion conference, breaking through the traditional jacket design and designing up to 17 personal concealed pockets.

The jacket incorporates many of the latest research and development achievements, including removable clothing cap, shading eye mask and instant inflatable pillow.

We see numbers.

It is becoming a new trend. According to Gartner's report, smart clothing will jump to nearly 26 million in 2016 from 2013 and 2014, and become one of the largest shipments in the field of smart wear.

Although smart clothing is still in its development stage, its potential has been revealed.

Many smart clothes have been developed from abroad to China around the needs of many sports, health, communication and other aspects of today's consumers.

Foreign demand based on sports and health: smart clothing in many specific fields has sprung up.

First look at foreign countries, in Australia, there is an intelligent bra Bionic Bra has been developed by Professor Julie Steele of Wollongong University.

This bra is an improvement on traditional bra, which can be used to reduce the uncomfortable feeling or finger paralysis of female users wearing Bra.

According to the different scenes, you can automatically adjust the elastic Bra, which is made of soft smart cloth. In other words, it can expand and contract like the human muscle itself, and is more suitable for the human body.

In the US, based on sports demand

It has already been sold. The Sensatex company is a typical case. The first smart clothing launched by the company is a soft rib knitted sweater from its appearance, but its actual structure is that the conductive fiber and cotton fiber interweave together, which can embed sensors and receive data, and store information to mobile phones, family personal computers or wrist monitors. It is used to monitor the important life characteristics of the wearers, and timely report the situation to the police.

Recently, the company also plans to launch a project.

It monitors heart rate, body temperature, respiration and calories consumed.

This T-shirt can alarm in time when the wearer is suffering from heart attack or collapse, thereby reducing the probability of sudden death.

As early as a few years ago, Nike has also developed a high power smart sportswear, designed to ease the pressure brought by exercise to the muscles, improve the speed of physical recovery, and use Dri-Fit fabric and laser perforation design to enhance ventilation performance.

Also based on sports demand, Ralph Lauren, which is famous for its Polo shirt, has designed an intelligent T T-shirt that can detect the heart rate and respiratory rate of users.

The smart clothing is embedded with conductive silver fibers in the cloth, and contains a variety of sensors in a small box in the chest.

This dress is equivalent to a portable trainer who can analyze heartbeat, breathing, pressure and other data. When you are in motion, combined with the application of mobile terminals, PoloTech will remind you of the amount of exercise in real time.

Domestic Qipai men wear smart clothing: technology begins to redefine fashion.

Though abroad

The test water has appeared frequently, and domestic smart clothing has also been a pioneer. The traditional fashion brand seven men's men's clothing has recently held an intelligent fashion conference. It has released an intelligent jacket that records the steps, controls music, remotely controls photographs and loses reminders.

The selling points of this jacket are technology fabrics, accessories, multi-functional design, cool intelligence, and business travel APP, trying to meet the clothing needs of business travelers.

"When your cell phone leaves you more than 5 meters, the clothes will give you a reminder, so you don't have to worry about losing your cell phone."

In China, the popularity of smart phones brings more and more people. Mobile phones are equivalent to an extended organ for consumption, and the loss of mobile phones often leads to the leakage of important information, accounts and privacy, resulting in many hidden dangers.

Relying on smart jackets, Qipai has also integrated a smart bracelet. The bracelet is designed with detachable intelligent modules and sleeves independent intelligent cabin, that is, it can be chosen independently and can be placed.

It has the functions of life track record, music control, remote control photo taking, information reminder, sedentary reminder, loss reminder, sleep monitoring, morning wake-up and so on. It can be seen that Qipai and foreign smart clothes focus on sports and health, and it focuses more on the intelligence of life scenes, and makes people's lives more intelligent and convenient through smart clothing.

At present, Qipai smart fashion jacket has been officially launched in Tmall Juhuasuan.

Here we see that the seven cards began to pform from channel to dress style. It tried to open up traditional channels through all channels and O2O thinking.

Channels to promote balanced development on line and offline.

We see that from abroad to China,

It has become a new trend. Obviously, from Sensatex company to Nike to Qipai, from its smart clothing, its essence is to combine the real world with the virtual world. It is like adding a menu to the traditional costumes of the real world. People can connect the Internet with the reality scene and achieve free communication through this menu.

So,

A trend of change is that the future of technology will become the core of fashion.

Because to some extent, the combination of technology and fashion often brings a consumption boom that sweeps the globe.

From the commercial point of view, the traditional clothing retailing industry presents a stagnant current.

Big name integrated wearable device technology is also logical.

From Sensatex, Nike to Qipai: will smart clothing affect the replacement effect of smart watches and bracelets?

Because real opportunities often come from pboundary.

Hongzhao said: "technology is changing everyone's life. With the development of data and intelligence, and the wide use of life, the future trend of smart clothing leadership is inevitable."

He believes that seven cards must seize the initiative, innovative thinking design and innovation mode in this new field of action.

On the other hand, under the wave of global wearable devices, smart children's shoes, smart running shoes and smart mattresses have gradually entered the public view.

Smart clothing has been very rare in China, but demand is always there.

Homogenization of market products requires some new elements to stimulate and bring more colors and possibilities, and more differentiated products to meet different needs, preferences and tastes of consumers. Male consumers pay more attention to taste and brand appeal when choosing their own clothes.

When

Colliding with sensors and the Internet can bring new experiences.

In the future, there are bound to be more and more famous enterprises entering the intelligent clothing industry.

although

It is also an intelligent wearable device, but compared to other smart wearable devices, it may have more advantages in popularity.

Because clothing is just what consumers want, and products like watches and bracelets are not necessities, from the current Sensatex, Nike to Qipai.

Look, its functional aspect has already formed the substitution effect to the smart watch and the bracelet.

Clothing brands such as Qipai also have certain brand influence and user groups.

The advantages of traditional enterprises in category size, design ability and sales channels can speed up the penetration of clothing intelligentization faster.

Will smart clothing be the next outlet for smart wearable devices?

Now the whole

Consumers are no longer satisfied with simple needs, and demand for fashion, fashion, quality and personalization is getting higher and higher.

And the traditional clothing brands are generally in the same pattern. If combined with a little intelligent factors, it will undoubtedly suit the personalized needs of the clothing industry. In the future, people's demand for clothes is not just that of wearing clothes.

More and more sports demands such as motion data recording, motion planning and social networking are being excavated.

Nowadays, with the development of garment industry, the garment industry is facing not only the changes of consumers, but also the impact brought by the development of science and technology.

Be based on

,

Technological innovation and other aspects emerge as the times require.

It is becoming a key outlet for the development of garment industry in the future.

Seven cards do

It is also an attempt like this, because the strategic pformation of garment enterprises is also a problem, because sometimes too fast, and the user demand does not keep up with it will lead to strategic pformation problems, but Qipai is more intelligent clothing to maintain a relatively rational attitude: if a blind strategic pformation will only allow enterprises to die faster.

"The first step is a hero. If you take too much lead, you may have to pay a lot of money. So, seven cards need to go along and innovate.

On the one hand, we must stabilize the basic market, and on the other hand, we must be decisive in seeing trends, innovating products and experiences.

"

For the time being, world-class.

The layout of intellectualization and Internet is still in the initial stage, which is a very good catch up opportunity for the development of Chinese enterprises.

The company's new strategic landing point, seize the draught, for the future clothing brand pformation and future consumer demand ahead of time dropped an important piece.