AOKANG Builds Fashion Platform For Deep Tillage

In August 6th, when Rio Olympic Games opened,

At the same time, Changsha opened three new Cage stores.

It is reported that AOKANG international since August 8th last year, "marriage" in the United States.

Sports brand

Since then, 88 Skech stores have been opened in China.

This is AOKANG's 1st Anniversary report card in the field of sports.

Cheer for the Olympics

On the day of the event, in Changsha BBK Meichi new world Cage special area, AOKANG fashion platform held Olympic knowledge competition, challenge the finger plate skipping, Rio Olympic gold medal competition and other opening activities, attracted hundreds of people to watch, many sports lovers love to participate in it and won a lot of prizes.

"Today is not only the day of the Rio Olympic Games, but also the 1st Anniversary cooperation between AOKANG and Skech."

Skech, head of AOKANG fashion platform, said: "AOKANG has promoted the rapid layout of AOKANG's sports shoes and clothing plates through the friendly cooperation with AOKANG over the past year.

The demand of domestic consumers for sports and leisure products is surging, and the characteristics of Cage's product biased fashion movement are in line with the tastes of young people nowadays.

Seize market draught

In recent years, under the influence of price war, rents and electricity shocks, the domestic sports market has entered "cold winter" and "closing shop tides".

In 2015, the situation was finally reversed.

With the favorable policies of sports industry, the emergence of various marathon events and the germination of national health consciousness, the domestic sporting goods industry has finally survived the cold winter and ushered in another golden period of development.

Against this background, in August 8, 2015, AOKANG reached a strategic cooperation with Cage, the first fashion sport brand in the United States, and held a signing ceremony for cooperation in Wenzhou. This marks the beginning of AOKANG's main business in leather shoes, and is committed to creating a multi brand and all category "shoe industry Kingdom".

Accelerate layout movement plate

"In the past 28 years, AOKANG has been committed to the research, production and sales of business footwear, fashion shoes, outdoor casual shoes, boutique women shoes and other footwear fields, and the sports shoes and clothing section is just beginning."

Skech, head of AOKANG fashion platform, said: "the year of cooperation with the company has made up for this short board to a large extent, and then can help AOKANG to create a comprehensive brand ecosystem of multi brand and all kinds of shoes."

At the same time, Wang Zhentao, chairman of AOKANG international, also said in an interview that since the company reached a strategic cooperation with Skech last year, it has taken the trend of sports and sports as one of the key directions. Only in the Hunan area, AOKANG plans to open 40 Cage shops at the end of 2017.

"Changqing" and "fashion" double track parallel

At the beginning of 2016, AOKANG first put forward the new strategy of "doing well 135, achieving two doubling". It not only had to continue its original advantages, but also deeply cultivated AOKANG's "evergreen brand" reputation, and actively boldly attacked, catering to the development trend of young people, and making efforts to build up a "platform for time" and snatching more young consumers.

AOKANG fashion platform

AOKANG fashion platform, which is an independent business team specially built for AOKANG, now mainly operates AOKANG's Kanglong and Cage, AOKMart, load max and other brands and channels, so as to quickly and accurately grasp the changing demands of consumers from marketing, brand promotion, customer maintenance, and channel development, and effectively enhance business capabilities, and deepen China's leisure and sports market.