Adidas Replaces Second Place In North American Sporting Goods Market

In 2014,

Benefiting from Stephen Curry's performance and Cross Fit, HIIT and so on, the sales volume has been rising steadily, but also in the north of the army.

After overcoming tired Adidas and catching up with Nike, CEO Kevin Plank has threatened to be the number one in the world.

Two years later, adidas has regained its lost territory and won second sales in the North American market, and all the credit goes not to sell 400000 pairs of NMD on a day or to sell UltraBOOST Uncaged with 11000 pairs in 1 hours, but the classic classic Stan Smith.

Classics launched in 1963

Stan Smith, under the total total factor, Adidas briefly stopped production in 2012, reorganized the market strategy, and repackaged it in 2014.

According to Red Peak Branding strategy President Megan Hartman analysis, adidas has launched several limited edition Smith Stan Smith and Monotone Primeknit Stan Stan, while the joint designers have allowed them to appear on the stage of the stage, plus the effect of making special effects for celebrities.

Adidas's parent company's quarterly performance increased by 21%, while the independent Adidas brand increased by 25%, and the North American region increased by 26%. This trend is still strong. How long will it last? What are the other brands' countermeasures?