MK Launches A Lab, Can It Save Consumers?

It is reported that Michael Kors is about to launch an activity called Retail Lab (retail Lab) in its shop at 384 Bleecker street.

Michael Kors calls this business mode "a serialized pop up shop", which is a continuous stage flash store. You know, the flash store is usually for marketing to concentrate on operation for a period of time, and Michael Kors is obviously hoping that different themes will appear here and take turns.

Michael Kors has not been very well in recent years.

Originator

Once again rising, it has been on the decline almost the same position.

Excessive discount consumes the enthusiasm of consumers. At the same time, we also say that the business of otles itself has sunsets at sunset. Michael Kors is a frequent visitor to outlets.

In the second quarter of 2016, Michael Kors group's revenue increased by only 0.2%, and its same store sales plunged 7.4%, much higher than the 4.7% decline expected by analysts.

As early as the beginning of this year, Michael Kors has made some changes in attracting consumers.

It released the 2016 autumn and winter series and updated the windows of Mandy's Boulevard. You can see the 2016 autumn and winter series it just released, and you can buy them at the store.

We have talked about flash stores before, and this kind of short physical shops are often used for testing.

Consumer and consumer tastes.

Because of its low cost, it can also create fairly good reputation and topics. It has been welcomed by various retail companies in recent years.

This time, the Retail Lab launched by Michael Kors is not the traditional flash shop.

It is still a long-term lease. It is only a theme shop redesign every month in the same store.

The goods displayed in the store will also change according to the change of theme.

You can also think of this Retail Lab as a new monthly flash shop that belongs to Michael Kors.

The theme of the first phase of the Retail Lab is "sports and leisure". Most shops will be used for sports shoes, and some men's wear and women's wear series, as well as Michael Michael Kors.

Of course, the focus of this space is still on Michael Kors's handbags, accessories and a small number of ready-made garments.

Everything here is selected by Michael Kors.

The next September theme is related to the New York fashion week.

At that time, Michael Kors's handbags, shoes and advanced garments series will be sold in this store in New York fashion week.

The theme of October is "Street-style" street culture.

At the same time, Michael Kors will launch the first publicity campaign focusing on street culture. The publicity campaign called "The Walk" will be performed by street master Tommy Ton palm mirror.

Other Michael Kors Retail Lab follow up themes are still being identified.

The designers of the Retail Lab, Michael Kors believe that the innovation and freedom atmosphere of Bleecker street has made it the best place to realize the new experimental idea of Michael Kors.

He said, "the days of stockpiling goods for future clothes are over.

Consumers nowadays prefer to buy clothes that can be worn at once.

Our Retail Lab is to provide consumers with such an experience that whenever they enter a store, they can buy clothes that they want to wear immediately.

Each month's different themes can give consumers more freshness.

At present, The Kors Edit has not yet launched a concept store plan elsewhere.