Penny'S Two Quarter Net Sales Rose 1.5% Year-On-Year.

J.C.PenneyCo.Inc. (NYSE:JCP)

2.2% of the same store sales growth has become the leader of the US Department store that has released quarterly reports. The quarterly loss is halved and the expected profit for the first time in five years of this fiscal year also shows that the group's revival process is coming to an end.

J.C.PenneyCo.Inc. (NYSE:JCP) on Thursday followed the rally of the Messi's department store, which announced the 100 major stores that shut down the Macy 'sInc. (NYSE:M) substantially. After gaining 8.63%, it rose 1.6% by Friday, but immediately turned down after 2.4%.

In the two quarter ended July 30th, J.C.PenneyCo.Inc.'s net sales rose 1.5% to $2 billion 918 million compared to the same period last year, slightly lower than the $2 billion 930 million expected by the market.

Facing Amazon.comInc. (NASDAQ:AMZN)

With the competition of the electricity supplier, the group has taken various measures to increase the passenger flow to the store. Not only in May, it reintroduced the household appliances business that had been suspended for 30 years, but also provided the online shopping order service to all stores in the United States.

On the other hand, the group pointed out that during the period, Sephora,

And handbags are the best performing departments, and yesterday's Macy 'sInc. Messi department store said the sales of handbags and footwear are still weak, but clothing has improved.

The same store sales growth rate of 2.2% is in line with market expectations. CEO Marvin Ellison pointed out that the sales and passenger flow of all departments increased in July after the earnings analysts' conference call, and the group maintained the same store sales growth target of 3%-4% throughout the year.

According to statistics, sales in the same quarter of Macy'sInc. Messi's department store fell by 2% in the two quarter, but it was far below the market expectations of 4.6% and 5.6% in the first quarter. NordstromInc. (NYSE:JWN) also had a 1.2% decline in total sales of the total retail business, and no market prep fell 2.6%.

In the two quarter, the net loss of Penny's J.C.PenneyCo.Inc. decreased from US $117 million in the same period last year to US $56 million, and the diluted share loss fell from US $0.38 to US $0.18. The adjusted diluted share loss was 0.05 US dollars, far better than the market forecast of US $0.15.

Gross profit margin was 37.1%, a slight increase of 10 basis points over the same period last year.

In order to further improve financial performance, group disclosure will be partially sold and leased to its headquarters office. The paction will be completed in the current financial year, and more strategic plans will be announced at analyst conference No. 17.

At the time of the deadline, J.C.PenneyCo.Inc. (NYSE:JCP) rebounded from 1.71% to 10.11 US dollars in the US Eastern time 10:23AM, expanding the 2016 to 45.9%.