The Chinese Diving Team Has Won Four Gold Medals Recently.

The role of sports events in stimulating consumption has become increasingly prominent. I believe that with the progress of the Olympic Games, sporting goods will usher in a new sales peak in China.

Swimmers, swimming caps and other commodities are also selling well as water sports competitions such as diving and swimming have been launched.

According to Jingdong's big data, since August 7th, the search volume of Jingdong shopping mall has increased obviously, among which the swimming goggles, swimming caps and bikini are the top 3 in the category.

From the sales volume, the sales of swimming bags / waterproof packages increased by 170% over the same period last year.

Swimming goggles and swimming caps won the top three sales rankings.

The proportion of female consumers who buy swimming products is higher than that of Jingdong.

In addition, consumers in Guangdong, Beijing and Jiangsu are most enthusiastic about the purchase of swimming products, and the number of purchases in Jiangsu exceeds that in Shanghai.

Other regional hot cakes also exhibit regional characteristics.

The demand for "goggles" from consumers in Sichuan is booming, and the bathing cap of Zhejiang consumers is the largest.

In addition, Speedo (Speedo),

The top two swimmers are selling well.

Swimming is suitable for all ages, according to the twenty-first Century Economic Research Institute and twenty-first Century.

The "2016 China sports consumption ecological report" jointly released by the newspaper and Jingdong shows that after 70, 60 and 50, the overall consumption of sports goods is less than that of the 1980s. However, the proportion of swimming related commodities consumption is significantly higher than that of other categories, of which 70 of the swimming products account for the highest proportion of consumption.