What Is The Status Quo Of Smart Clothing Called Trillions Of Tuyere?

Intelligence Clothes & Accessories Industry, whether it is for science and technology enterprises or traditional clothing enterprises, is a challenge.

In recent years, the upsurge of smart wearable devices has spread from the bracelet and watch to the clothing market. Many people in the industry believe that in 2016, the development and sales of smart clothing will enter a new development speedway. Its light will also cover the wearer of smart watches and smart glasses, and become a representative of the new wave of development in the field of smart wear.

In the great market In the face of the prospect, many enterprises have set foot in this field, and all kinds of intelligent clothing are emerging one after another.

So what is the situation of the smart clothing market? For this reason, reporters visited several intelligent clothing enterprises, and sort out their market, hoping to bring readers a better understanding of the smart clothing market.

　 Admission players: technology companies and traditional manufacturers are different.

At present, the enterprises that enter the smart clothing market are mainly divided into two categories: one is the technology enterprise, represented by Google, Samsung, and Shen technology, they are more likely to make breakthroughs in the technical links of the industrial chain, and expand the market through advanced technology upgrading experience.

For example, mind technology, heart rate measurement as one of the most anticipated functions of users, to achieve precise measurement while achieving small size and low power consumption, this requires strong technical strength. The electroencephalogram (EEG), which is 1/1000 of the intensity of the ECG signal, has accumulated for a long time in electrode sensing technology. Its advantages in Biosensing Technology and algorithm just satisfy this need.

With this advantage, in August of this year, Shen Yi science and technology released an intelligent clothing, DynaFeed smart clothing, which combines ECG sensor and conductive nano fabric. It can get information about heart rate, heart rate recovery index, heart fatigue, heart age, aerobic / anaerobic heart rate guidance and so on.

The other is traditional clothing. brand Enterprises, in the view of these garment enterprises, traditional clothing and creative intelligent technology will bring good business opportunities, so they intend to seek transformation through the exploration of smart clothing.

For example, he invested in Chi sang technology and launched the first intelligent constant temperature clothing in August 2015. It can start the heating system at low temperature. After the carbon nano fiber is electrified, it can transmit heat through far infrared radiation to keep warm. It can control the mobile phone APP by Bluetooth and work for 4 hours.

It is said that sales are good, 10 thousand chips are raised, and sales are 10 million. Next, bio magnetic therapy health care clothing, heart rate vest and so on will be introduced.

Of course, compared to those newly built hardware and technology manufacturers from scratch, these traditional clothing brand enterprises have huge and loyal user fans, rich brand marketing experience and distribution channels are relatively mature, regardless of dissemination intensity, or penetration ability is much larger.

Market situation: the ideal is very plentiful, the reality is very skinny.

Despite the bright prospect of smart clothing, the Gartner report even predicts that smart clothing will jump from nearly zero in 2014 to 26 million in 2016, becoming one of the largest shipments in the field of smart wear.

But for now, the smart clothing industry is not as good as expected. At home and abroad, including love, pea, Anta, NIKE, ADIDAS, LINING, and overseas Victoria, all have intelligent wearable products. But at present, they are mostly tasted. This is also the current situation of the smart clothing industry.

Although these traditional clothing enterprises are aware of increasing intelligence elements, they have no practical direction.

For example, the red bean intelligence in Shenzhen branch, which has been involved in intelligent bra and smart clothing, has invested tens of millions of dollars, but in addition to some intelligent hardware products, it has not found a clear direction in smart clothing business.

"CEO," Chen Lu, pointed out that "many traditional clothing companies including the red bean group, Qipai and other large garment companies are aware of increasing intelligence elements, but lack clear industrial structure and no practical direction."

And because of the brand influence, limited user groups, lack of channels and other factors, it is difficult for technology enterprises to get sales volume.

However, the most important problem is that the smart clothing industry has just started, whether it is technology or products are not mature. These functions alone are not enough to impress consumers.

Even in the most widely used field of sports health monitoring, the performance of smart clothing is also very bad, because it involves the restriction of biometric sensors close to the skin, and the displacement measurement caused by running is not accurate and comfort is also affecting the user experience of smart clothing.

In addition, such smart clothing needs frequent cleaning. However, whether it is sensors or batteries, the precision of these precision equipment attached to soft clothing is really worrisome.

Although we can improve it through waterproof coating, there is no large-scale solution to its cost, washability and high temperature in the washing machine. At the same time, the traditional garment processing process has been very mature, and subsequent matching is also a problem.

In addition, the high price of smart clothing is also a major obstacle to market development.

Take Hexoskin as an example, its smart vest sells for up to 400 US dollars (about 2500 yuan). The smart thermostat clothing launched by Chi Chi Technology in China also needs 1000 yuan, and accessory accessories are also expensive.

At the same time, considering that for ordinary consumers, the general clothes are not durable goods, and even need to frequently set up new fashions. This undoubtedly increases the price threshold, making smart clothing more widely used in special fields such as space military and professional sports, and it is difficult to get the market among ordinary consumers.

In fact, smart clothing needs to really enter the mass market. The first prerequisite is that prices must be cheap enough.

Summary: the future is bright and the road is tortuous.

Although there are still many difficulties at present, intellectualization is an inevitable trend. The progress of technology will make the garments have the advantages of qualitative change, beauty, cleanliness, intelligent function and so on. People's acceptance of this trend and popularity will make smart clothing a mainstream choice.

In terms of industry, on the one hand, Brand Company should keep pace with the development of intellectualization and increase the selling point of products, and expand the market. On the other hand, the small and foreign trade enterprises such as Jiangsu, Zhejiang and Dongguan are greatly reduced by the economic impact, and the demand for transformation is also great. These are the driving forces for the development of smart clothing.

At present, smart clothing is at a preliminary stage of exploration, and no company can fully control the field. Smart clothing still has great room for improvement in both hardware and software.

But the expansion of smart clothing can not be overnight. This requires that enterprises not only have the courage to be courageous, but also have to prepare for a protracted war.

Therefore, smart clothing enterprises need to actively seek innovative core technologies and applications on the one hand, so that products can have enough "selling points". On the other hand, they need to focus on consumer habits to create a more comfortable user experience.