Stable Growth In The First Half Of 361 Years Will Continue To Deepen The Sports Market.

Announced the first half of this year's performance report in Hongkong.

After a series of systematic adjustments,

A steady growth in performance has been shown, with an increase of 15.7% to 2 billion 555 million 500 thousand yuan in turnover, an increase of 16.2% to 1 billion 59 million yuan in gross profit, an increase of 4.2% to 506 million 100 thousand yuan in operating profits, and an increase of 1.3% to 273 million 100 thousand yuan in profits for equity holders.

In terms of business, the total number of 361 degree sports shops was reduced from 7208 to 6853, and 361 degrees.

The total number of sales outlets increased from 2350 to 2461, of which 1134 were located at 361 degree adult clothing stores.

The report shows that the performance was mainly driven by the growth of orders in the first half of the year, which also reflected the steady growth stage of China's sports apparel industry.

In the first half of this year, the sales volume of the 361 main products group continued to improve.

The sales volume and average wholesale price of the products increased significantly, the proportion of sales to sales increased to 45.1%, clothing sales accounted for 41.2% of the turnover, and the income of children's wear continued strong, increasing 16.5% to 272 million 100 thousand yuan, accounting for 10.7% of the turnover.

According to the report, in the first half of the year, 361 degrees continued to plough deep into the functional sporting goods market for the masses, relying on the multi brand strategy of 361 degree, 361 degree children's wear and outdoor brand ONE WAY to capture the sales opportunities of different channels.

"The group will continue to focus on building a sustainable business profit model, increasing investment in product development, subdivision of products, upgrading terminal payment methods, and enhancing the efficiency and profitability of stores.

The group also encourages distributors to develop large scale complex stores to attract more people to increase sales.

The report says.

Looking forward to the future, the scale of sports industry will further expand, and the demand for professional sportswear will steadily increase.

Facing the fierce competition in the industry, 361 degree is confident of the development prospect.

"The group will continue to promote product innovation and R & D, and achieve product differentiation to maintain its leading position in the industry.

In addition, the group will expand modern e-commerce and online sales in an all-round way, promote the development of its emerging brands such as ONE WAY, and improve overall operational efficiency, achieve long-term profit models, and consolidate the leader position of the group.