Han Style Clothing Sells Clothes Like Iphone Overseas.

Recently, reporters have learned that not only overseas, but also in China, especially in the northern cities, people will encounter Han school in the market.

But the price difference between them may be quite different.

1. most of the famous European brands do not do R & D

Forcing "Ai" to create from manufacturing to creation

In the new sample exhibition hall of Ai Di, the reporters saw dozens of famous foreign knits, such as H&M, Le CoQ sportif (French cock) and so on.

Sample.

The head of the company said that the cooperation between Aidi and a famous European brand is very typical. The European brand does not do research and development, and thinks that R & D is like a past OEM for them.

They will outsource all their R & D, focusing on brand and sales.

"For us, undertaking the R & D outsourcing of the European brand is the inevitable process of industrial upgrading."

The responsible person said that the European brand has 12 thousand varieties, and will not be developed for one family, for example, to Ai Di is a series of about fifty or sixty varieties.

In order to develop the European brand, AI extended the front end of the R & D center to Italy.

The center understands market demand in Europe better.

AI has produced 1000 new designs through the front-end design center. The European brand has ordered 500 orders.

It is agreed in the order that these styles of clothes can not appear in the Chinese market in three years.

When AI tries to produce the clothes he ordered according to the order quantity, the European brand will tell AI how to label and mark which languages are sent to all parts of the world, and logistics is also the European brand.

Through several years of precipitation, AI has developed a designer group who can use creative design to meet customers' needs.

Moreover, AI has begun to pform the factory in the Jianghan Economic Development Zone into a fashionable and creative design block, attracting more creative designers to gather and start business.

Aidi's responsible person said that the cooperation with the European brand actually helped AI to open the front of the supply chain. In the past, it was ordered production and foundry production. Now it is creative production, making it into creation.

2. sell clothes like iPhone.

Han produced limited edition was robbed in Europe

Alexander Wang, a Chinese American, is an internationally famous designer.

He reportedly sold at least 600 euros of clothes he designed.

Such a designer's cooperation with AI provides product ideas.

Alexander Wang's product concept is seamless design of top grade sportswear, no adhesive marks on clothes, comfortable clothing and high strength requirements.

Aidi, the person in charge, said: "we have also done seamless clothing, in fact, it is double-sided adhesive, high-grade double-sided adhesive."

And Alexander Wang proposed to use ultrasonic bonding machine adhesion, and before bonding, need to use laser clipping machine according to the design version of the precise cutting of clothing.

In this way, the clothing is bonded to the garment by ultrasonic wave.

No one has made such a garment before, so as long as the design concept is turned into clothing products, it will be sold because of the uniqueness of the technology.

AI is willing to try, Alexander king and Ai Di signed 70 thousand limited edition to launch the European market.

The order delivery time is only 3 months. AI first spent 700 thousand yuan to buy the first batch of equipment according to the design requirements. After repeated trial production, the purchase of equipment was gradually increased to 3 million 500 thousand yuan.

In the end, 8 pieces of 70 thousand limited edition were listed, and European people queued for 3 days and 3 nights as the new iPhone, and the 70 thousand limited edition was booked.

Three years later, this seamless high-end sports clothing production technology and equipment will bring new industrialization opportunities to AI.

3. like factory outlets.

Huayi Brothers Industrial Park pformed into shopping attractions

Starting from Panlong city and driving 10 minutes along the Chuan long avenue in Huangpi District, we can see the industrial park of Huayi Brothers.

This is a clothing industrial park which is purchased by Liu Xianhong, Liu Xianxin and Ni Hong brothers from Honghu entrepreneurs and produced by intensive production. It is the production base of famous Han style women's clothing brands such as Zhuoma's poetry, Jia Kang, Bai Wei Ya, Lin Rui Ge and so on. The total number of employees is over 2000.

Reporters understand that "Huayi Brothers" are actually 4 relatives, 3 Liu brothers and son-in-law Ni Banghong, respectively, led 4 brands of clothing.

Ni Banghong, the head of Costa apparel, told reporters that they were the main force in the north of the Han style clothing, and the total annual recovery of the 4 items was up to 800 million yuan.

In addition, there are at least 500 enterprises that sell over 30 million yuan in the Han style clothing enterprises, most of which are also in the northern market.

"Wuhan people travel in the north, enter the shopping mall to buy clothes, and may buy Han brand."

This group of North Korean Han style clothing is the main body of the mature women's clothing, and the Shenzhen fashion women's clothing with the women's wear tower top and the next Shanghai Hangzhou girls dress, has built the three major market forces of the domestic women's clothing.

Among them, Han style women's clothing accounted for the 70% market of mature women's clothing.

At present, the four brothers' factory shops are open, and every weekend, many Wuhan residents are attracted to go shopping, just like visiting scenic spots.