Changshu Apparel Online Entertainment O2O To Create A New Pattern Of Clothing Consumption

In August 22nd, the fourth phase of the offline shopping tour "I have an appointment with Changshu" was successfully organized by the Changshu apparel online organization. The two buses loaded with Nanjing consumers were heading to Changshu garment city to start a special theme shopping tour.

Consumers take special cars to tour the selected shopping routes, and merchants are preferred to offer discounts for tourists.

On this shopping tour, Changshu clothing online arranged many shopping spots such as Alston men's clothing, post match factory shop, Tianhong clothing city, etc. after the purchase, tourists were also arranged to visit famous scenic spots in Changshu, and taste local specialties, so that consumers could enjoy shopping and sightseeing.

New service experience.

Changshu apparel online: let traditional clothing market embrace "Internet +"

As the "China's textile industry base city" and "China's leisure clothing city", Changshu's textile and garment industry ranks the highest in the same city in terms of scale and efficiency. It also owns the largest clothing wholesale market in the country -- Changshu clothing city. The average daily flow volume reaches 300 thousand passengers in the peak season, and the daily flow of funds exceeds 2 billion yuan, becoming the first professional market in China.

With the rapid development of clothing business, how to make better use of Changshu's clothing business advantages and make use of the Internet to better meet the needs of consumers is a major problem facing Changshu clothing city.

In December 2014, as the first e-commerce platform for Changshu's clothing industry, the "Changshu apparel online" was formally launched. The platform is centered on the three core of "platform, tool and service", providing "five functional centers and five supporting services", aiming at establishing a one-stop e-business integrated service for the garment industry, establishing close cooperation with many brands and Changshu's local high-quality clothing enterprises and promoting the online and offline downloading construction with the open, cooperative and win-win business philosophy.

Comprehensive pformation and upgrading.

Different from the other third parties

Platform, Changshu clothing online around the Changshu clothing city as the core sellers and buyers, the use of the Internet, information technology, data means to integrate all resources, to create localized, customized services.

As of June 2016, there were nearly 2 registered members, of whom more than 2000 had been contracted through field certification to become preferred suppliers.

As early as September 2015, the platform has completed the closed loop of online trade in Garment City area, and the merchants in the clothing city can carry out online distribution and wholesale nationwide through the platform.

Play O2O to create a new pattern of clothing consumption

"The Internet looks beautiful, but it changes when it comes to it."

I believe this is the experience that many online shoppers have had. The same picture, but the goods are out of order, the product quality is uneven, and after-sales service is not standard.

How does the clothing industry embrace the Internet? Li Lijie, general manager of Changshu clothing online, seems to have a "complete Internet thinking". If the traditional clothing companies want to stand out in the fierce competition, they must have a complete Internet thinking. Now the problems faced by the clothing production enterprises include: the uneven development of the electricity supplier, the lack of Internet talents, the difficulty of self built platform, the high cost of using the platform, and the difficulty of choosing suitable channels and investment strategies.

Changshu apparel online is actively trying to develop the marketing mode of O2O, combining business opportunities with the Internet, providing consumers with online shopping guides, preferential information, convenient services and sharing platforms, while offline is focused on providing apparel trading and after-sale services.

Through this mode, consumers can enjoy on-site shopping and enjoy the same return service as online pactions after purchase. "I have an appointment with Changshu" theme shopping tour is the O2O service that came into being in this mode.

In the activity, Changshu apparel online provides the whole organization, return and purchase services of Shopping Tours, integrating the price and experience advantages of O2O, creating a good offline experience, using the new thinking of e-commerce to make fun of Shopping Tours, helping consumers to buy high-quality and affordable clothing, so as to achieve win-win results for consumers, merchants, platforms and Changshu garment city.

"Internet +" is a chemical reaction that occurs in all walks of life on the Internet.

The Internet is not only a channel, but also the original business model of the traditional industry reengineering, produce a new business model, the future clothing industry must be "Internet + clothing industry" clothing industry 4.

Changshu garment online is developed and operated by Agel Ecommerce Ltd, a Chinese clothing focused Agel Ecommerce Ltd. It is a clothing business platform based on local resources in Changshu, which takes advantage of local superior resources to gather high-quality clothing resources at home and abroad.

The platform makes use of the new Internet, information and data means to build a one-stop fashion retail and wholesale platform which integrates B2C self business mall and B2B clothing market. It is committed to providing quality, cheap and fashionable clothing for individual consumers and clothing buyers.