It'S Time To Wear Autumn Clothes! Why Is Clothing Cheaper This Year Than Last Year?

The weather is getting cooler. It's time to wear autumn clothes. Xiaobian visited Shencheng shopping mall in August 23rd and found that most of the summer clothes were removed, and autumn clothes were on sale, which was 10% cheaper than last year.

In the past few years, market competition has been fierce. Brand manufacturers have reduced their cost to the same level.

The price advantage has been highlighted, and the price of clothing has declined year after year.

Autumn listing is 10% cheaper.

Reporters interviewed found that some of the brand display shelves also exist.

Concentrated sales, with a discount of more than 65% off.

"Now that the summer wear discount is at its peak, it is almost autumn. If the summer wear discount is above 50 percent off, it will not sell at all."

Some counter sales personnel said that after the Tanabata Valentine's day, the summer wear was gradually lowered, and the 31 day was completely removed. Consumers wanted to pick up the cheap and seize the next week's chance.

In the Zhongxing mansion of Taiyuan street, the reporter saw almost all brands of clothing had autumn sales.

A salesperson told reporters that the time to market the brand clothing was generally higher than that of the market demand, and the autumn clothes were on sale in early August.

"At present, most brands have 100% of autumn wear and 80% of them are listed."

Zhongxing mansion Chen Lei, who is responsible for women's wear, told reporters.

It is worth mentioning that the price of autumn clothing is lower than that of last year.

Take a brand as an example. Last year, the price of a windbreaker is basically around 3000 yuan. This year's similar style windbreaker is about 300 yuan cheaper.

Chen Lei said that from the price of women's clothing in the two floor of ZTE, the past two years are declining year by year, and the overall decline this year is around 10%.

And the relatively low price of fashion women's clothing, a greater decline.

The market forced clothing manufacturers to squeeze themselves.

In recent years, some brands of shopping centers in autumn are often three thousand five thousand yuan, which makes consumers shout "can not afford to buy".

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Manufacturers consider the factors such as brand awareness protection, brand appreciation and high-end status, and prices will rise to a certain extent every year.

This phenomenon has changed since last year. Now the brand clothing has been lowered, regardless of the factory price or the retail price.

"In recent years, consumers are no longer pursuing new models. Many people even prefer to buy them in season or buy the classic series of high-end clothing, because the classic money varies little every year. This year's new style is probably only a change in the cuffs and waistbands compared with the old ones two years ago."

Ms. Liu, who has been selling fashion apparel for many years, said.

Fierce competition in the market, some clothing manufacturers try to reduce costs, to show the price advantage in the same grade brand.

In the past, the use of high-end fabrics was about the brand. Now the fabric selection is more popular, the cost has dropped, and the terminal retail price has been reduced.

It can be said that consumers no longer pursue the high price, forcing manufacturers to narrow their profit margins and squeeze out water to stimulate consumption.