Red Bean Shares Revenue In The First Half Of 1 Billion 337 Million To Achieve Double Profit In Revenue And Net Profit

Today (August 25th), Hong Kong shares issued the first half of 2016 report.

During the reporting period, because of the increase in men's clothing business and real estate business income, the company realized 1 billion 336 million 800 thousand yuan in business income (the same below), an increase of 22.57% over the same period.

Net profit attributable to shareholders of listed companies was 59 million 200 thousand yuan, an increase of 103.43% over the same period last year.

Operating income during the reporting period was 617 million 600 thousand yuan, an increase of 24.25% over the previous year, mainly due to the increase in sales during the reporting period and the increase in sales revenue compared with the same period; the real estate business reporting period was 677 million 600 thousand yuan, an increase of 22.54% compared with the same period last year, mainly due to the delivery of the A2 project of the Wuxi people's road nine, the real estate company.

Red bean shares, to strive to create

First, the cultural brand, the company adopts the two-way marketing strategy of activity marketing and brand marketing, promotes communication by nodes and hot spots, and takes advantage of emotional marketing to occupy the minds of consumers.

In the operation of stores, we will strictly standardize the core and deepen the concept of service.

Focus on products, exhibitions and strong service skills to promote skills PK; around the new store opening, store anniversary to carry out performance promotion as the core marketing activities; permanent ice breaking team to break the store operation difficulties, to achieve management and performance improvement.

During the reporting period, the men's clothing chain monopoly business achieved 404 million yuan of business revenue, an increase of 35.27% over the same period last year.

E-commerce, the company strengthened with Taobao, Tmall, vip.com, Jingdong and other platforms, such as the depth of cooperation, and achieved a high performance ratio.

During the reporting period, the layout of WeChat channel has been carried out. Online stores have been set up under offline stores to form a network sales system that integrates with chain stores, providing consumers with more convenient value-added services and increasing the volume of O2O.

During the reporting period, the company

Business (online sales) achieved operating income of 84 million 413 thousand and 700 yuan, an increase of 16.98% over the same period last year.